Literary adaptations of TV series such as "Life of All Things" and "Splendid Beauty" have become popular on the internet. Short dramas that integrate "intangible cultural heritage+cultural tourism" elements, such as "Super Man of Dali Village" and "Yu Jian Liang Chenyu", have attracted people to check in at filming locations. Intangible cultural heritage craftsmen live stream traditional skills, while amateur creators share their life experiences through short videos telling stories around them... Looking back at 2025, Chinese online literature and art, born from the "internet" and thriving on it, is flourishing in the "breaking boundaries and moving towards new" trend. Through the integration of "technology" and "art", it continuously enriches cultural experiences, effectively meets the diverse spiritual needs of the public, and surges the surging vitality of cultural innovation and creation. Cross border integration: Stimulating creative potential Cross border integration is a prominent feature of online literature and art. In 2025, the trend of integration of multiple dimensions such as creative subjects and categories in online literature and art will become more prominent. From the perspective of the subject, the people are both "characters" and "playwrights" in the drama. The second sister of Yimeng, Lv Yuxia, uses simple poetry to narrate the pastoral scenery and hope for life in her eyes; Pei Aimin, also known as "Field Mouse Auntie," recorded the seasonal cycle of farmers in his diary and crayon drawings, allowing local stories to fly far away... These literary creations from ordinary people have left a deep impression on netizens. With the continuous improvement of people's cultural literacy and the wide application of information technology, the masses are also participating in literary and artistic creation in an unprecedented scale and depth. They use the Internet platform to create and disseminate poems, essays, novels, short videos, micro skits, talent performances, etc., which has a wide social impact. In the wave of new popular literature and art, the traditional barriers between authors and readers, works and audiences are being broken, and literary creation has achieved a transformation from "writing for the masses" to "writing for the masses" and "enjoying for the masses". From the perspective of categories, online literature and traditional literature are deeply integrated and developed. In September 2025, the Wu Opera "San Da Bai Gu Jing", which made its debut at the 19th China Drama Festival, was packed offline, and online, it also impressed netizens with its exciting short videos such as "Bai Gu Jing's One Second Dress Up". Online platforms not only expand the audience structure of traditional literature and art, but also change the creative ecology of traditional literature and art. The Shaanxi Song and Dance Theater has launched a group broadcast, with professional standards and exciting visual presentations, which has attracted the attention and likes of netizens, opened up a new market for online performances for the theater troupe, and injected positive energy into the refinement of group broadcast content. Online literature and traditional literature are constantly breaking through barriers and increasingly integrating through mutual learning. Traditional literature and art provide rich nourishment for online literature, while online literature and art bring obvious directional guidance to traditional literature and art. ”Professor Peng Wenxiang from the Communication University of China believes that. Experts point out that online literature and art are deeply integrated with daily life such as education, healthcare, and cultural tourism, further realizing cross-cultural resource sharing and optimizing the synergistic effect of online literature and art. Content is king: Gathering strength for high-quality development. On December 4, 2025, the micro drama "Home and Home 2" was launched, with a playback volume of over 1 billion in just 3 days, becoming another phenomenal work after the first one. This series of short dramas focusing on the restructuring of families in the Sichuan Chongqing region, with its strong fireworks atmosphere and warm family core, has caused netizens to exclaim that "returning is still the top stream". Becoming the top "password" is precisely the persistence of high-quality content and premium consciousness. Under the industry's common pursuit of a quick production cycle of 7 to 10 days, the filming period for "Home and Home 2" has reached 30 days. Starring actor Wang Daotie said that sufficient filming time ensures that actors can deeply immerse themselves in their roles, "without sacrificing performance quality for rush work". Adhering to the principle of "realism over formal beauty", this drama replaces the deliberately created sense of pleasure with the power of storytelling, and also demonstrates the strong market appeal of high-quality content. Looking at the creative practice of online literature and art over the past year, we can see many works that adhere to the development of high-quality products. On short video platforms, traditional cultural creator Shan Bai uses beautiful images to shoot and produce traditional Huizhou ink, movable type printing, Longquan celadon, etc., showcasing China's unique romantic luxury goods. The online variety show "Flowers and Youth: Tongxin Season" combines the stories of characters who travel with grand themes, presenting a vivid story of China and the world building and sharing, and sharing destiny. It cannot be denied that the development of online literature still faces challenges from traffic worship and aesthetic homogenization. Some works pursue traffic, resulting in a single theme and shallow ideas. ”Feng Zhen, a member of the Presidium of the Hunan Internet Literature and Art Association, believes that the success of works such as "Home and Home" demonstrates that the true competitiveness of online literature will eventually return to good stories and deep values. Feng Zhen said that when creators drop their blind pursuit of traffic, inject literary texture into the narrative, take root in the cultural soil in the theme, and adhere to the long-term principle in the operation, online literature and art can break through the foam of "traffic carnival" and grow into a literary form with both entertainment value and cultural heritage. Technology Empowerment: Enriching Cultural Experience. In April last year, the trailer for the second season of the AIGC sci-fi short drama "Sanxingdui: Apocalypse of the Future" was released at the 15th Beijing International Film Festival Technology Forum. As the first continuous narrative drama series generated by AIGC in the country, this drama presents a unique world that combines historical significance and future technological elements to the audience. AI、 The profound changes in new technologies such as ultra-high definition and metaverse are affecting the entire process of artistic creation and dissemination, not only bringing people more diverse cultural experiences, but also enriching the immersive interactive development of online literature. By entering command requirements, one can obtain their own songs or video works - nowadays, using AI for artistic creation is becoming a daily routine for more people. Statistics show that as of June 2025, the user base of generative artificial intelligence in China will reach 515 million, doubling in half a year. Among them, 33% of users will use generative artificial intelligence products to generate images and videos. Peng Wenxiang said that in the application scenario of "content creation", generative artificial intelligence significantly reduces the threshold for creation, allowing ordinary users to produce works with professional level. Moreover, generative artificial intelligence is widely used to generate commentary, voice over, dubbing, music, visual effects, scripts, as well as AI digital human live streaming, online literature assisted creation and translation, significantly improving creative efficiency. The advancement of VR, AR and other technologies has also provided conditions for the offline extension of immersive interaction in online literature, bringing more interactive experiences that break through tradition. On May 1st last year, Beijing 798 Super Vision VR Cinema opened to the public. Through the use of "real-life anchor point+virtual narrative" technology, multiple VR films such as "Tang Dynasty Mysterious Events: Journey to the West" have been released, attracting many tourists to come and check in for immersive and aesthetic experiences. Technology has endowed images with the magic of crossing time and space, enhanced the infectiousness of high-quality content, and also promoted the creative transformation and innovative development of excellent traditional Chinese culture. ”Professor Yu Jianxiang from the School of Humanities at Central South University believes that with the continuous development of technology, the immersive development of online literature and art will present a more diverse and colorful appearance, bringing audiences a more shocking and enjoyable experience. (New Society)