The booming development of the inbound tourism market reflects a China that blends tradition and modernity, and is a microcosm of the brilliant radiance of Chinese culture. According to data from professional institutions, the Chinese inbound tourism market maintained strong growth during the New Year holiday, with ticket bookings increasing by 110% year-on-year and bookings for experiential entertainment products increasing by over 30 times. The booming development of the inbound tourism market reflects a China that blends tradition and modernity, and is a microcosm of the brilliant radiance of Chinese culture. New formats and products bring new experiences and provide new momentum for development. After the closure of Hainan, the "tax-free shopping+seaside vacation" model has been highly sought after; Take the "Panda Special Train" on the Southwest Ring Road to tour Sichuan, Chongqing, and Guizhou, and enjoy cultural landscapes such as Sanxingdui and Qianhu Miao Village; Following the routes of "Exploring World Heritage Sites" and "Silk Road Tea Fragrance Tour" in Fujian, one can appreciate the charm of the Maritime Silk Road and taste the culture of southern Fujian... With the deep integration of "China Tour" with culture, sports, agriculture, and other fields, diverse choices allow overseas tourists to shift from "checking in" China to "experiencing" China. Theme tours such as road tours, rural tours, and ancient architecture tours have become highlights that attract international tourists. According to data from online travel platforms, in 2025, the pre order volume of immersive tourism projects such as intangible cultural heritage workshops, folk performances, and exploration of urban life in inbound consumption will soar by 300% year-on-year. Rich cultural and tourism resources drive deeper and broader cultural exchanges, allowing overseas tourists to experience a more vivid and colorful China. The journey to China, where we can leave at will, has become a reality and cannot be separated from policy protection. China has launched a series of measures to facilitate inbound tourism. Currently, it has implemented unilateral visa free or comprehensive visa free policies for 76 countries worldwide. The 240 hour transit visa free policy has been extended to 55 countries and the number of applicable entry ports has increased to 65. The continuously optimized visa free policy, combined with convenient measures such as "buy and refund" for departure tax refunds and "external card internal binding" for payment institutions, has had a synergistic effect, making "buying" and "eating" a new trend in China. In the first three quarters of 2025, there were 20.89 million visa free foreign visitors, a year-on-year increase of over 50%. Since the implementation of the 240 hour visa free transit policy more than a year ago, 40.6 million foreign nationals have entered China at various ports, a year-on-year increase of 27.2%. The World Tourism and Travel Council predicts that China's tourism industry will maintain an average annual growth rate of 7% in the next 10 years, and China is expected to become the world's largest tourism market by 2031. The website of the American magazine "Around the World" believes that with its well-developed infrastructure, supportive policies, and increasing reputation as a top global tourist destination, China's tourism industry is expected to reach new heights in the coming years. The deep level recognition of China's image by overseas tourists has driven the continuous increase in the popularity of "China tourism". The website of the British travel review magazine points out that foreign tourists experiencing friendly, convenient, and efficient services in China quietly break the international community's stereotype of China. Safe and harmonious environment, warm and friendly atmosphere, cool and trendy culture, intelligent and efficient life... Overseas tourists have praised China today as "more modern, convenient, and easier to integrate". In the "World Tourism Cities Development Report (2024-2025)" released by the World Tourism Cities Federation, a total of 5 Chinese cities have entered the top 20 in terms of tourism safety and 5 Chinese cities have entered the top 10 in terms of intelligence. A good tourism experience and a vibrant image of China directly translate into the continuous improvement of the overall attractiveness of "China tourism". A more open, high-quality, and warm Chinese inbound tourism market is the bridge for the world to perceive the pulse of China. The continuous release of the potential of "China Tour" will undoubtedly promote cultural exchanges and allow people from all countries to personally experience a real, three-dimensional, and comprehensive China. (New Society)