At the beginning of the new year, the silver clad land of Jilin blends the fragrance of books and the charm of snow, resonating with culture and development, from the characteristic bookstores renovated from historical buildings to the urban study rooms on community streets, from the bustling book fairs to the never-ending cultural corridors. By befriending books and gathering strength through literature, we outline the spiritual power of continuous cultural context and firm cultural confidence. Upgrade and refresh, let's go! When the bell of 2026 is about to ring, people in Changchun's "Here Are Books" cultural space are full of energy and enthusiasm as they go to the bookstore to celebrate the New Year. Interacting and discussing with cultural experts, picking a good book, and immersing oneself in reading, this kind of "New Year's Eve" is unique. Come here often to read books and appreciate the world. ”This is a message from writer Liang Xiaosheng to the bookstore. This giant bookstore with a total construction area of 10000 square meters was originally the book warehouse of Jilin Xinhua Bookstore Group. Nowadays, the warehouse has undergone renovation and upgrading, transforming into a new landmark of urban culture that integrates national reading, diverse art, and cultural tourism experiences. It has only been open for less than a month, and the number of visitors every weekend has reached 4000. Jilin Xinhua Bookstore Group has also upgraded and built five major study rooms and a series of themed bookstores in Changchun, including East, South, West, North, and Central, connecting points into lines, further enhancing the style of the bookish city. Seeing children sitting in bookstores on weekends, young people quietly reading, and more and more people putting down their phones and entering bookstores, this is the significance of transformation and upgrading. ”Xu Shuwu, Deputy General Manager of Jilin Xinhua Bookstore Group, said. In Jilin, browsing bookstores has become a trend. In the popular check-in spot "This Mountain" shopping mall in Changchun, the "Birth of a Book: Shanli Academy" is built step by step, with an antique charm. Through five major chapters such as "Source of Text," "Paper Revolution," and "Printing Experience," visitors can intuitively experience the entire process of book production; The "City Study+Wetland Landscape" model created by Xinhua Bookstore in Meihekou City allows readers to enjoy classics in the greenery along the Songhua River; Huadian Boyue Book Garden has launched the "Bookstore+Farming Experience" program, organizing readers to enter the fields and experience local culture... The new transformation of old bookstores, the new identity of old buildings, and the fragrance of popular check-in spots... In recent years, new reading scenes and cultural spaces have emerged in Jilin Province, with a number of new urban cultural landmarks that combine cultural heritage and people's livelihood warmth, transforming reading from one-way absorption to multi-dimensional experience, promoting the continuous rise of cultural consumption, and becoming a new business card that showcases the charm of Jilin culture. Deep into the texture, the small study makes reading within reach. On a winter afternoon, a slanting sun shines into the city study, quietly accompanying those who are engrossed in reading. In the Yanjiyou Bookstore located in the historical and cultural block of Xinmin Street in Changchun, the urban study room jointly created by Changchun Library and Bookstore is filled with the fragrance of books. Mr. Wen, a resident of Changchun, said, "I used to take my children to the city library to study, but now I often come here. The environment is very good, and it's closer to home. Borrowing and returning books are just like in the library. Since the opening of Xinmin Street in Changchun in July 2025, Yanjiyou Bookstore has become a gathering place for local trends and culture. In this location where every inch of land is valuable, it is even more rare for city study rooms to provide free borrowing and reading spaces for citizens. The integration of public services and commercial bookstores can not only better facilitate, benefit, and benefit the people, but also attract people who love and want to read to the bookstore, forming a good interaction. In less than half a year, the borrowing volume of this reading room has reached 6000 copies. ”Zhu Yaling, a research librarian at Changchun City Library, said that nearly 50 small and beautiful urban study rooms have been built in Changchun City. This is a microcosm of the construction of a new public cultural space in Jilin Province by the cultural and tourism department, with urban study rooms as the main focus. Taonan Bookstore in Baicheng City, Smart City Bookstore in Yanbian Prefecture, Urban Reception Room Urban Bookstore in Liaoyuan City... After two years of efforts, 151 urban bookstores have been spread throughout the province. These bookstores are located in bustling commercial districts, rooted in residential areas, or relying on parks and green spaces, becoming the "spiritual granary" around citizens, effectively compensating for the "island effect" of public libraries and making the "15 minute reading circle" a reality. Either reading while traveling, or traveling while reading. In the past two years, Jilin has continuously launched a batch of high-quality cultural and tourism books, and built Jitu Study and Shuxiang Jitu free reading points in 8 stations on the G331 Jilin section, 2 stations on the Shenbai high-speed railway, and 80 highway service areas, organically integrating local culture and tourism elements with the functions of highway service areas. Crafting the soul with literature, the fragrance of books lingers in Jilin. The fragrance of books rises with the wind, and the ink fragrance fills the spring city. In early summer 2025, the second Northeast Book Fair (referred to as the "Northeast Book Fair") with the theme of "Reading to the North to See the Future" will be held in Changchun, Jilin, bringing a fragrance of books. During the Northeast Book Fair, Jilin Province invested 3 million yuan in government subsidies for book purchases, distributed 3 million yuan in beneficial book purchase cards to disadvantaged college students, and launched 100000 taxi vouchers and free shuttle services with a total amount of 10 million yuan, with the aim of allowing everyone to participate in the feast of books. Let the fragrance of books become an atmosphere, let reading become a trend. Looking back at the livelihood projects of Jilin Province over the years, the phrase "National Reading Guarantee" has been listed for 14 consecutive years. Jilin Province arranges special financial funds every year, focusing on distributing 50000 book cards and 120000 electronic reading cards to special groups such as disadvantaged students, urban and rural disadvantaged groups, and disabled people, to warm every corner of society with the light of reading; The Propaganda Department of the Jilin Provincial Party Committee has carried out the recognition of excellent physical bookstores for three consecutive years, and has issued a total of 9 million yuan in reward funds to encourage bookstores to innovate their business models and optimize service supply with real financial support, laying a solid foundation for the cultural market. From the innovative transformation of characteristic bookstores to the comprehensive coverage of reading services, from the cultural craze of book fairs to the conscious practice of national reading, the construction of "bookish Jilin" is a vivid answer to the goal of building a culturally strong province. In this vibrant land, reading has become a way of life, an urban temperament, and a spiritual engine for promoting high-quality development. Let the light of culture illuminate the path of revitalization, and Jilin will bloom with even more brilliant brilliance under the nourishment of the fragrance of books. (New Society)