The launch ceremony for the 2026 "Buy in China" and Chinese New Year consumption season was held on January 3 in Shanghai. 'Buy in China' is a specific measure to deeply implement the special action to boost consumption, which has achieved positive results since its launch last year. In 2026, we will continue to organize and carry out "Buy in China" series activities, focusing on the three themes of commodity consumption, service consumption and consumption scenes, and hold special activities nationwide, such as "TESCO Group Spring Festival", boutique consumption month, and international consumption season. Support the holding of "local station" activities in various regions, and organize 15 pilot cities for international consumption environment construction to hold "city specific" activities. By creating a unified theme and distinctive activity matrix, we aim to create a strong consumer atmosphere and stimulate the vitality of the consumer market. As a key part of "shopping in China" in 2026, the Ministry of Commerce will hold "TESCO Group New Year" Spring Festival special activities with relevant departments, organize all regions to launch a series of measures to benefit people and facilitate people around the whole chain of "food, accommodation, travel, shopping and entertainment", and create a new hot spot and new scene of Spring Festival consumption. In 2026, Shanghai will adhere to the leading role of domestic demand, focus on expanding the supply of high-quality goods and services, upgrade and hold consumption promotion festivals covering the whole year, continuously activate the city's consumption vitality, and ignite the city's consumption enthusiasm. The Shanghai New Year Consumption Season is centered around the theme of "Welcoming Spring in the Year of the Horse", featuring six major activities: business district welcoming season, New Year food season, product exchange season, inbound consumption gift season, New Year's goods season, and night tour and appreciation season, as well as a "Double Happiness" inclusive policy. (New Society)