During the New Year holiday in 2026, the Chinese tourism market is experiencing a hot start. On January 3rd, the Chinese tourism platform Fliggy released the "2026 New Year's Day Holiday Travel Express" (referred to as the "Report"), which showed that the popularity of long-term outbound tourism has significantly increased, with destinations such as Australia and Russia entering the top ten popular outbound tourism destinations. The report shows that within the "4-hour flight circle", traditional popular destinations such as Hong Kong, Macau, East Asia, and Southeast Asia continue to maintain high popularity. At the same time, destinations such as Argentina, Poland, Uzbekistan, and Kazakhstan have seen the fastest growth in bookings for tourism products, becoming increasingly popular choices for tourists seeking novelty. The data from the Hangzhou Exit Entry Border Inspection Station confirms this trend. During the 2026 New Year holiday, Hangzhou Airport is expected to have approximately 240 international and regional flights, with a passenger volume of about 36000 and an average daily passenger flow of about 12000. In addition to traditional destinations such as Bangkok and Seoul, cities like Almaty have also become new choices for tourists due to their unique tourism experiences. In terms of the domestic tourism market in China, the head effect is still significant in terms of destination heat distribution. Cities such as Shanghai, Beijing, Guangzhou, Hangzhou, and Shenzhen continue to lead the domestic tourism market with their well-developed transportation networks and abundant cultural and tourism resources. The young generation of Generation Z has shown active tourism consumption, with a year-on-year increase of over 60% in bookings for related tourism products. Whether it's heading north to pursue the aurora or strolling through theme parks and watching performances in the city, young people are more willing to pay for fun and in-depth experiences. (New Society)