Accidentally shaking the phone, the software immediately redirects to the shopping page. Recently, some media reporters have found that the criticized "shake and jump" advertising chaos still occurs from time to time, which troubles many users. Shake and jump "advertisement refers to an interactive advertisement in which an application uses the sensors of a mobile device to determine user access intention based on device shaking and other behaviors. Compared to traditional forms such as click to jump, "shake to jump" simplifies user operations and can improve the triggering and traffic probability of advertising links. In recent years, it has become an important form of advertising in software screen opening and other scenarios. The Internet economy is, to some extent, an "attention economy". Selling advertisements with scarce user attention resources is not only one of the basic profit models for software service providers, but also objectively promotes supply-demand matching as an information service. Therefore, improving advertising attractiveness through innovative advertising methods is a normal business behavior for enterprises. But it must be noted that when conducting business activities, enterprises cannot ignore the fundamental principle of protecting consumer rights. Many users accessing the "Shake to Jump" advertising page are due to misoperation. For non voluntary users, triggering frequent and difficult to avoid jumps carries obvious inducement and coercion, inevitably causing user aversion. Placing commercial interests above consumer rights is a reckless and short-sighted approach in business ethics, which is undoubtedly blind and shortsighted for business entities. In recent years, relevant departments have carried out rectification of the chaos. In 2022, under the guidance of the Ministry of Industry and Information Technology, the China Academy of Information and Communications Technology and the Telecommunications Terminal Industry Association jointly developed standards with several key industry enterprises to standardize the acceleration, rotation angle, operation time, and other aspects of the "shake and shake" action equipment, and strengthen the obligation of explicit disclosure. In July 2025, the National Network Security Standardization Technical Committee released the "Practice Guidelines for Network Security Standards - Safety Requirements for Shaking Advertising Triggering Behavior", which clarified the three basic principles of "transparency, autonomy, and personal information protection". A series of measures have curbed the savage growth of chaos. However, due to some businesses exploiting loopholes, various chaos has not been completely eliminated, and instead more new patterns have emerged, making it difficult to prevent. For example, some applications allow users to turn off "shake and jump", but the entrance is hidden and difficult to find, and even third-party platforms "guide" application developers to dynamically adjust parameters to avoid supervision. To solve these stubborn problems, it is necessary to comprehensively use institutional construction, supervision and inspection, technical support and other means to improve governance efficiency, increase the cost of illegal and irregular activities for businesses, and guide the industry to strengthen self-discipline. Some users on social media roast that although the traffic of advertising "routine" users has increased, the enterprise has not been well liked, but disliked. A person cannot stand without trust, and a business cannot thrive without trust. Frequent "shake and jump" advertisements may bring short-term economic benefits, but they consume users' goodwill and trust, ultimately forcing them to "vote with their feet". In the future, only by strengthening self-discipline and operating with integrity can enterprises and platforms win users and reputation. The "15th Five Year Plan" proposes to "vigorously boost consumption". A good consumption environment is an indispensable part of unleashing domestic demand vitality. Currently, China has entered the fast lane of digital economy development. Enhancing people's sense of gain in information consumption requires both creative exploration of incremental policies and targeted solutions to existing problems. Focusing on the blocking points, sticking points and pain points in details, and striving to create an efficient, convenient, safe, credible, fair and orderly information consumption environment, can make consumers feel comfortable and reassured, and let the Internet contribute to a better life. (New Society)