From Chongli in Hebei, which went global due to the Winter Olympics, to Diqing in Yunnan, which allowed Southeast Asian tourists to encounter their first snow in life; From the magnificent rime scenery in Yanbian, Jilin to the "Pink Snow Paradise" in Altay, Xinjiang... On the vast land of China, the colorful ice and snow paintings attract more and more foreign tourists. They either gallop on snow trails, wander among mountains, or stroll through streets and alleys, experiencing the passion of ice and snow sports and feeling the charm of ice and snow culture. The increasing popularity of ice and snow tourism continues to drive consumption upgrading and promote industrial integration, which is a microcosm of China's expansion of high-level opening up and promotion of high-quality economic development. Zhangjiakou, Hebei - In the Winter Olympics town, following the competition to travel, slide, jump, and spin, athletes draw a beautiful arc and land steadily on the U-shaped field, and the audience cheers and applause warmly. On December 13th, the final of the 2025-2026 International Ski Federation Freestyle Skiing U-shaped Track World Cup Genting Station was held at Genting Ski Park in Chongli District, Zhangjiakou City, Hebei Province. The reunion of ice and snow with important events has made this Winter Olympics town particularly lively. Tourists from various countries are coming one after another to watch international competitions and experience ice and snow sports. In Chongli, first-class venue facilities and sound service guarantees not only provide a stage for professional athletes to showcase their talents, but also allow ordinary tourists to fully enjoy the fun of ice and snow sports. On the junior track of Fulong Ski Resort, coach Zhu Shuze is demonstrating protective actions for a 12-year-old girl from Malaysia, Yonglin, by tilting her body and tightening her limbs. After several attempts, Yonglin quickly mastered the technique. "Skiing is very enjoyable, and I am happy every day here." Growing up in a warm climate, Yonglin has long yearned for ice and snow. On this trip to China, Sister Jingyi specially arranged ice and snow experience activities for her. We will first visit famous scenic spots and historical sites in Beijing, and then stay in Chongli for a few days to fully experience the fun of ice and snow. Chongli is the competition area for the 2022 Beijing Winter Olympics, and we have great confidence in learning skiing here. ”Jingyi did her homework before leaving. From Beijing, it takes less than two hours by high-speed rail to reach Chongli. The train goes through the mountains, passing through the continuous snow mountains and the blue sky outside the window, and the quiet and pleasant sisters are immersed in the scenery along the way. This snow season, several ski resorts in Chongli have launched "stay and slide packages". Jingyi booked a 5-day and 4-night package in advance, which includes accommodation, snow tickets, coach guidance, and snow equipment rental, and is more than half cheaper than individual purchases. "This package is particularly friendly to overseas tourists, and you don't have to worry about anything." What impressed Jingyi the most was the thoughtful service throughout. The high-speed railway station provides free shuttle buses directly to the ski resort, and professional coaches accompany and guide during skiing. Even beginners can quickly enjoy the fun of ice and snow sports. Prosperous due to the Winter Olympics and flourishing due to ice and snow. In recent years, Chongli has taken the ice and snow industry as the leading industry and is committed to building a world-class skiing destination. At present, the entire region has 9 international level ski resorts including Wanlong, Yunding, and Taiwu, with a total of 219 ski slopes and a total length of 178 kilometers, making it one of the largest ski gathering areas in China. Relying on a well-established ice and snow infrastructure, Chongli actively undertakes large-scale international events and drives the upgrading of the tourism industry. "Traveling with the events" has become a popular choice for many tourists. During the 2024-2025 snow season alone, we have hosted 25 international and national level snow sports events, "said Wu Yan, Deputy District Mayor of Chongli District." In the new snow season, the local authorities will strengthen comprehensive guarantees such as transportation, catering, and safety, continuously optimize the environment, and enhance the passenger experience. In addition to ice and snow sports, Chongli continuously enriches its tourism product supply and provides tourists with diverse leisure experiences. From concerts by the Chinese Symphony Orchestra to the classic ballet 'Swan Lake', from the joyful Chongli Circus to the lively square dance competition, from the passionate go kart racing to the mountain bike carnival... More than 30 new formats have landed one after another, with continuous excitement throughout the year, covering tourists of different interests and age groups. Enjoy skiing fun and watch competitions in the daytime, taste authentic food and go shopping in the evening. During the compact trip, Jingyi sisters enjoy the leisure and diversity of this small winter Olympic city. Approaching the return journey, Jingyi reluctantly said, "This is a paradise of ice and snow. I haven't left yet, but I'm already looking forward to coming back next time!" Yanbian, Jilin - In the icy and snowy weather, feel the unique folk customs, snowflakes outside the window, and warm indoor atmosphere. At a hot spring hotel in Yanbian Korean Autonomous Prefecture, Jilin Province, 67 year old Russian tourist Nalia is enjoying tea with family and friends while watching Chinese Korean actors perform traditional long drum dance. I just experienced hot springs, and now I'm here to watch a performance. This kind of trip is very pleasant. "Nalia comes from Vladivostok, and this is her third time visiting Yanbian through Hunchun Port this year. Why do they keep returning when they are not far apart and have similar snow scenery? Nailia said, "The ice and snow culture here is unique. Various exquisite ice and snow sculptures can be seen in the city. In the midst of the ice and snow, many young people dressed in ethnic costumes take photos and play, which is lively and interesting." Recently, the "Changbai Tianxia Snow · Jimei in Yanbian" Yanbian Prefecture officially launched the 2025-2026 new snow season. Here, tourists from all over the world can experience ice and snow games such as tug of war in the snow, interesting loops, participate in interactive performances such as folk song and dance flash, guitar playing and singing, watch intangible cultural heritage skills such as Paper Cuttings, iron art, sugar figurines, and taste characteristic foods such as ginseng chicken soup... The deep integration of ice and snow landscape and national culture brings tourists rich experience. According to statistics, from January to November this year, the number of inbound and outbound personnel at various ports in Yanbian reached 1.252 million, of which 731000 were foreign nationals, accounting for 58.4%. Under Changbai Mountain, the smoke from cooking is swirling. In Toushan Village, Antu County, Yanbian Prefecture, a group of tourists from Singapore are tasting authentic snow house hotpot. On her first visit to a rural area in Northeast China, He Xiuzhen was deeply shocked: from afar, the forest, sea, and snowy plains, the vast expanse of heaven and earth; Up close, the Korean ethnic courtyard is covered with white snow, and various snow sculptures have unique shapes. I've never seen such heavy snow before. I've really come to the world of ice and snow! "He Xiuzhen smiled. Ten years ago, Toushan Village was still an unknown small mountain village. In recent years, with the continuous promotion of comprehensive rural revitalization, the advantages of this border village have been discovered. The geographical location is good, located in the Changbai Mountain area, which can attract a large number of tourists to visit Changbai Mountain; Excellent ice and snow resources, higher altitude than other villages, with a large amount of snow in winter, suitable for developing the ice and snow economy. After several years of construction and operation, Toushan Village has now become a popular destination for ice and snow tourism. In Toushan Village, what impressed He Xiuzhen and her delegation was not only the ice and snow scenery, but also the local customs and traditions. The long drums beat and dance gracefully, with young people dressed in Korean ethnic costumes graceful and graceful, passionately performing the Long Drum Dance; Stone pot mixed rice, ginseng chicken soup, rice cake making, barbecue and other special food smell. This year, the ice and snow tourism industry in Toushan Village has become more diverse, with the addition of elephant hat dance shaped snow sculptures; Launching a Korean ethnic custom snow night banquet; Creating an "indoor ginseng garden" allows tourists to experience the ancient techniques of searching and digging for ginseng in the forest under the guidance of the "old head", and appreciate the charm of the "mountain culture"... He Xiuzhen praised, "It was a worthwhile trip to experience the fun of ice and snow and folk customs!" Since 2024, Jilin Province has carried out promotional activities in countries such as Russia, Japan, South Korea, and France. Resource introduction, product promotion, discussion and exchange, characteristic cultural performances, cultural project experiences... The promotion and exchange activities are diverse in form, and high-quality cultural and tourism resources have attracted the attention of tourism agencies and media from various countries. Jilin Province also invites foreign travel agents and media to conduct on-site inspections. In Yanji City, Yanbian Prefecture, the Chinese Korean Folk Customs Park is covered in snow and illuminated by colorful lights, with tourists wearing Korean costumes and taking photos everywhere. The unique folk culture here, combined with ice and snow, exudes a unique charm. "Dutch traveler Sebastian strolled through the park and exclaimed," The profound cultural heritage and unique geographical endowment are the key to attracting international tourists. I believe that more and more European tourists will set foot on this land in the future. Growing up in the hot islands all year round, 'snow' used to be just abstract words between pages for him. Until the winter of 2025, when he arrived in Shangri La City, Diqing Tibetan Autonomous Prefecture, Yunnan, he unlocked his first snow mountain - Shika Snow Mountain. The sunrise gilded the peaks, and snow covered the lush fir trees. Taking a deep breath of the crisp air, Mu Ming earnestly felt the breath of winter. The grandeur of reality is far more concrete and shocking than words. "Immersed in this unfamiliar beauty, Mu Ming told tour guide Yang Xinman that time was not enough this time, and he would invite friends to come with him next time. With the continuous introduction of policies and measures such as visa exemption and visa optimization in China, more and more foreign tourists are coming to China. Mu Ming recounted the convenience of "China Tour": "The number of flights from Indonesia to Kunming, Yunnan has increased, and high-speed railways between different parts of China are also very convenient. The time saved on the way can be used to enjoy more beautiful scenery." In December 2024, the Culture and Tourism Bureau of Diqing Prefecture held a special promotion event for "Shangri La of the World" in Kunming, targeting South and Southeast Asia, inviting foreign institutions and travel agencies to participate, and showcasing Diqing's ice and snow wonders and folk culture through overseas social platforms. Nowadays, the promotion effect is continuously translating into passenger flow, with many foreign tourists coming to major ski resorts in Shangri La. At the Seven Star Snow Ski Resort, Vietnamese self media blogger Le Nikko stepped onto the ski slopes for the first time. After experiencing it, he excitedly said, "When I first stepped on the snowboard, my legs were soft. The wind blew in my ears as I slid, beautiful and exciting!" Not far from the snow trail, there were constant cheers from the project areas such as snowmobiles and Zhuan Le. The popularity of ice and snow tourism in Diqing is due to the unique charm of "Southern Ice and Snow": Meili Snow Mountain is famous for its "Rizhao Jinshan" wonder, Shika Snow Mountain scenic area has been transformed from a national 5A level tourist attraction, and the Snow Playground and Starry Sky Snow House have revitalized the old scenic area... Diqing has also upgraded ice and snow tourism from simple sightseeing to deep experience through integrated models such as "ice and snow+folk customs", "ice and snow+photography", and "ice and snow+intangible cultural heritage". At Shangri La Pudacuo National Park, the scenic area focuses on creating an immersive snow play space. This year, we upgraded the snow play area, added snow single row sharks and other skiing toys, and set up a snow tank and children's excavation area. The Duhu Scenic Area also has check-in points such as ice and snow forests and ice cliff trails. "Wang Lijun, Deputy General Manager of Pudacuo Tourism Branch of Diqing Tourism Group Co., Ltd., said that in the past two years," Southern Ice and Snow "has continued to attract Southeast Asian tourists, with an annual growth rate of around 30%. The monthly reception volume this year has reached 10000 people. A series of innovative measures have made the cold season the peak season for experiencing the ice and snow scenery of Diqing. The homestay that used to have a winter break now has orders scheduled until early spring next year. Many Tibetan hotpot restaurants need to make reservations in advance for the evening market, and the sales of ethnic handicrafts in surrounding shops have also significantly increased. The tour group orders received by Yang Xinman are also one after another, and the schedule has been arranged until February next year. Diqing is very different from Southeast Asian scenery and is highly sought after by Southeast Asian tourists. Many Southeast Asian tourists unlock their first snow capped mountains in Diqing, Yunnan and Lijiang. Not to mention snow capped mountains