Excuse me, how long does it take to get from Haikou to this martial arts village? ”Recently, at the 2025 China International Tourism Fair (hereinafter referred to as the "Tourism Fair"), Zhong Jing, Deputy Director of the Tourism, Culture, Radio, Television and Sports Bureau of Tunchang County, Hainan Province, welcomed waves of foreign merchants. What impressed her deeply was that foreign friends were quite interested in the unique in-depth tours and niche tourist attractions featured in the brochure, and consulted in detail about transportation, itinerary, and other arrangements. From December 19th to 21st, the Tourism Fair was held in Haikou, Hainan, attracting more than 1000 travel agents and representatives from 101 countries and regions to participate in multiple offline negotiations. It is reported that the Tourism Fair landed in Hainan for the first time this year, with the theme of "Hello! China". It is the first high-level international exhibition held after the Hainan Free Trade Port launched the island wide closure. 'Convenience' is a high-frequency term used at this year's Travel Expo. In order to enable foreign tourists to "come in" and "travel well", a series of innovative services have been launched. Not only should we attract foreign tourists to travel to China, but we should also make them feel the convenience of life like locals. ”Frederick, a Dutch employee of China UnionPay, introduced that during the Travel Expo, China UnionPay officially released the "Hello! China" APP, providing one-stop services for overseas Chinese people in payment, travel, life, culture and tourism. In addition, China Airlines has launched the "HiChina" application to provide assistance for foreign tourists in language translation, flight booking, and more. Russian tourist Vika Karenina said, "Binding an overseas bank card allows you to scan the QR code and order takeout, which is a great experience." She also enjoyed "zero barrier" duty-free shopping in Sanya: "There are no complicated pick-up restrictions, you can take it away directly if you like, and shopping is very smooth." As the host, Hainan has set up a "Sunshine Hainan Exhibition Area" of over 12000 square meters, launching six themed routes including "Urban Leisure and Aerospace Research" and "Rainforest Exploration and Ethnic Customs", showcasing diverse and three-dimensional cultural tourism scenes and products to the world. The Travel Expo has directly put our emerging industry on the international stage. ”Guo Dawei, the person in charge of Ledong Yinggehai Parachute Base, said that on the morning of the 19th alone, he had business negotiations with travel agents from multiple countries including the UK, Jordan, and Singapore. Civilization is colorful through communication, and 'two-way rush' is another high-frequency term used at this year's Travel Expo. As the guest country of honor at this year's Tourism Fair, the Tourism Authority of Thailand brought live experiences such as Thai massage and Kong opera performances, as well as handicraft exhibitions, attracting a large audience. The Tourism Expo has landed in Hainan for the first time, and this place is becoming an important tourism gateway between China and ASEAN, "said Tapani Giati Phevin, Director General of the Tourism Authority of Thailand. She looks forward to more Thai tourists experiencing the charm of China and welcomes Chinese tourists to travel to Thailand. From "seeing the scenery" to "finding opportunities", from single sightseeing to deep cultural experiences, this year's Tourism Expo has built a bridge connecting China and the world, allowing the global tourism industry to see the resilience and vitality of the Chinese cultural and tourism market. In the future, China will embrace a more open attitude and transform "traffic" into "retention", turning "first-time customers" into "returning customers" and sharing new opportunities for tourism development with the world. (New Society)