The peak consumption season for New Year's Day and Spring Festival is coming soon. On December 25th, the spokesperson of the Ministry of Commerce, He Yongqian, stated at a regular press conference that the Ministry of Commerce is guiding local commerce authorities to take more effective measures based on the characteristics of holiday consumption and the needs of the masses, and is fully committed to promoting consumption and ensuring market supply at the end and beginning of the year, with a focus on the following four aspects. One is to plan rich and exciting consumer activities in advance. Deeply implement the special action to boost consumption, organize and carry out a series of consumer expansion activities such as the Spring Festival consumption season, online New Year's goods festival, and old brand carnival. The Ministry of Commerce will promote the dual wheel drive of "policies+activities", innovate and create diversified consumption scenarios, expand the supply of high-quality goods and services, and better meet the holiday consumption needs of urban and rural residents. The second is to strengthen big data monitoring of the market for daily necessities. Initiate the daily monitoring system for the daily necessities market, increase the frequency of dynamic monitoring and information technology support, strengthen market analysis and forecasting, and release authoritative information through multiple channels. The third is to ensure market supply. Guide agricultural product wholesale markets, large chain supermarkets, etc. in various regions, organize suitable sources of goods in major production areas, strengthen production and sales connections, and establish stable direct supply channels. Guide commercial and trade circulation enterprises to increase their stock of meat, eggs, fruits and vegetables, aquatic products and other commodities based on local actual needs. The fourth is to guide and create a strong festive atmosphere. Encourage key supermarkets, shopping centers, etc. to extend their business hours appropriately, innovate themed activities, enrich scene arrangements, and enhance the festive atmosphere. Support e-commerce platforms and logistics companies to arrange transportation capacity reasonably and ensure holiday delivery services. Business big data shows that currently, the national market for essential goods has sufficient supply and prices are generally stable. (New Society)