In recent years, a number of well received and popular audiovisual masterpieces have emerged in Sichuan, including "Towards the Southwest", "Staying at the Station", "Escape from the British Museum", and "Home and Outside". At a press conference held by the Sichuan Provincial Government Information Office on the 22nd, it was revealed that during the 14th Five Year Plan period, Sichuan has produced and distributed a total of 215 TV dramas, 28 animated films, over 1800 documentaries, and about 1200 micro dramas. The "Sichuan style" audio-visual content matrix continues to grow. The abundance of exquisite products is not accidental, behind it is a systematic project of cultivating fertile soil and ecological conservation. ”Li Xiaojun, Director of the Sichuan Provincial Radio and Television Bureau, said that Sichuan has always adhered to the principle of "linking works with the environment", focusing on the three major points of policy, environment, and channels, and promoting Sichuan's audio-visual creation to climb from the "plateau" to the "peak". The provincial finance of Sichuan Province arranges a special support and reward fund of 300 million yuan annually to achieve full category support for TV dramas, web dramas, documentaries, etc. A single TV drama can receive up to 27.8 million yuan, and a single web drama can receive up to 12.6 million yuan in support and rewards. Simultaneously implement key radio and television projects such as the protection and utilization of historical and cultural heritage, and award outstanding international communication works. Continuously hosting large-scale audiovisual events, collecting over 10000 works, and spreading over 22 billion times across the entire network. Sichuan promotes high-quality program broadcasting and purchasing, enriching the supply of large screen content; Integrate the film and television resources of the whole province, provide full process services of "filming in Sichuan", and make the crew "come and don't want to leave, shoot and still want to come"; Optimize the approval mechanism and significantly reduce the time limit; Actively organize groups to promote overseas and assist the "Sichuan style" film and television industry in setting sail. Sichuan is building a new communication system centered on the "Audiovisual Sichuan" platform, integrating resources from all over the region and ensuring smooth supply channels. Sichuan has established a regular release mechanism for brand content such as "Baibu Chuanyang" to achieve multi platform linkage and cross regional interaction. Promote excellent works to enter grassroots, enterprises, and universities, vividly showcasing the practice of modernization construction in Sichuan. Deepen the integration of culture and tourism, carry out activities such as "following the film and television tour of Sichuan", and form a win-win situation of "film and television leading tourism, tourism promoting film and television". At the same time, Sichuan is deeply addressing the problem of "difficulty and annoyance in watching TV", completely canceling TV startup advertisements, basically achieving "watching live broadcasts as soon as the TV is turned on", promoting 13000 hotels to achieve "convenient TV viewing", and reducing the fee package by more than 50%. We will take strong measures to rectify the chaos of false advertising, automatic renewal, and protect the legitimate rights and interests of the masses. Incorporate radio and television communication into the overall livelihood of the province, establish 183 county-level emergency broadcasting systems, and promote the pilot construction of smart radio and television rural projects. Under a series of measures, a batch of high-quality products showcasing Sichuan's characteristics have emerged. As of the end of 2024, the total revenue of Sichuan's radio and television audio-visual service industry reached 34.478 billion yuan, an increase of 43% compared to the end of the 13th Five Year Plan. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Guangming Net - Guangming Daily
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