Metauniverse is an online virtual space, which realizes real-time interaction with the real world through virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and other technologies, and was once regarded as the core entrance of the next generation Internet. Since the concept of metaverse became popular in 2021, there has been a surge of enthusiasm for development in various regions, and metaverse industrial parks have been planned and constructed one after another. However, recent research by Economic Daily reporters has found that most metaverse industrial parks are currently in a lukewarm state, and some park enterprises are trapped in low tech "involution". Promoting the healthy and sustainable development of the metaverse industry is still a long way to go. After the trend recedes, fatigue appears. Around 2022, the "cutting-edge buzzword" metaverse has sparked a wave of "technology boom". The industry believes that it is a comprehensive application of new generation information technologies such as artificial intelligence, blockchain, 5G, Internet of Things, and virtual reality, and is a future industry with vast space and enormous potential. In August 2023, the Ministry of Industry and Information Technology and five other departments released the "Three Year Action Plan for Innovative Development of the Metaverse Industry (2023-2025)", which explicitly proposes to "encourage local governments to build a number of Metaverse innovative application pilot zones, science and technology parks, and industrial parks based on industrial foundations, and construct distinctive Metaverse industry clusters". According to incomplete statistics, there are 137 metaverse industrial parks under construction or already built in China, with layouts in the eastern, central, and western regions, and a relatively large number distributed in economically developed areas. Specifically, there are 6 in Beijing, 11 in Shanghai, 6 in Guangzhou, 9 in Shenzhen, 5 in Nanjing, 7 in Suzhou, and 6 in Hangzhou. More than 100 residential areas have emerged from scratch, reflecting the local high attention to the new track of digital economy and the desire to seize the opportunity for industrial development. Journalist research has found that metaverse industrial parks in various regions are shifting from conceptual exploration to industrial implementation. Some parks have gradually opened up and put into operation, but there are also many parks that are still on paper. At the beginning of 2023, a metaverse innovation base action plan was released by a certain location, which proposed to build 10 metaverse industrial parks with an area of over 20000 square meters and 4 metaverse industrial parks with an area of over 50000 square meters by 2025; Build 30 major application demonstration projects; Realizing the scale of the metaverse industry to exceed 50 billion yuan... Several years have passed, but these goals have not appeared again in this year's government work report, and the construction of related projects has not met expectations. However, some of the parks that have already been put into operation have a lukewarm development status, weak investment attraction ability, and a weak sense of achievement for the settled enterprises. In February 2022, the first metaverse creative park office scene in China was launched in Shanghai Hongkou Baihang Debi Yiyuan. But the development of the park has not been on the ideal track, and has not achieved effective transformation towards the development of metaverse industry technology and high-efficiency future industries. Chen Fengxian, Senior Analyst at the Strategic Development Institute of China Telecom Research Institute, analyzed that the development model of the park overly focuses on technology demonstration functions and fails to form effective linkage with the cultural, commercial, or scientific and technological resources of Hongkou District, resulting in poor investment attraction for enterprises in the industrial ecosystem. Some companies have also felt the development difficulties of metaverse industrial parks. Our company will settle in Kunshan Industrial Metaverse Application Center by the end of 2023. There are about 40-50 related enterprises in the industrial park, and their survival situation is generally not ideal. Many enterprises are facing the embarrassing situation of difficult profitability in the short term, "said Zhang Feng'ai, General Manager of Beijing Zhongke Youchen Xingyu Technology Co., Ltd. Experts say that parks are not simply physical gathering spaces. The original intention of park construction is to aggregate dispersed resources and concentrate market demand. On the contrary, if the vacancy rate of the park is high, it will not only fail to generate economic benefits, but also cause waste of land resources, increase the management costs and financial burden of local governments. Why has the metaverse industrial park fallen into development difficulties before planting trees and wanting to pick fruits? Professor Xu Haoran from the Scientific Socialism Teaching and Research Department of the Central Party School believes that this is the result of multiple factors, including early concept hype, blind influx of capital, improper park operation strategies, technological bottlenecks, and uneven allocation of policy resources. After the rise of the concept of the metaverse, capital will first flow into places it can understand, such as VR head mounted display devices and virtual humans, which once rushed in, but when the concept receded, they dispersed in droves, resulting in serious investment waste and low efficiency. ”Zhang Feng'ai believes that capital relies on limited understanding to layout industries, rather than following the development logic of the industry itself. In fact, the metaverse related industries not only include hardware devices, but also software systems and content. The concentration of capital flowing into one or several fields can have adverse effects on the healthy development of the industry. Before planting trees, I want to pick fruits. ”Zhang Yitian, the president of Shenyang Intelligent Application Association, believes that many people have a somewhat impatient development mentality. The market is enthusiastic about speculating on related topics, injecting idealized expectations into society, believing that the metaverse may become a universal disruptive technological breakthrough. The metaverse is like a basket, anything can be put into it. This understanding of "everything can be in the metaverse" has led to many parks becoming low tech ecological gathering places, making it difficult to form sustainable business models that deeply empower the real economy. Low tech businesses such as yoga studios, gyms, bakeries, and housing design companies can be seen everywhere in Shanghai Hongkou Baihang Debiyuan. However, there is little exploration on how to apply core technologies such as digital twins and integrated reality to industrial manufacturing and other fields. Chen Fengxian analyzed that some parks have blindness in the process of attracting investment. Some enterprises have low technical levels and rush into the market due to national policy support. They only pursue demonstration functions such as virtual scene construction and ignore the deep coupling with regional characteristic industries. This makes the development of the metaverse industry in the park only at the demonstration level, with weak scalability of applications. The disconnect between the park and the local industrial foundation and resource endowment is also quite prominent. Some parks have not formed a good industrial ecosystem due to the lack of leading enterprises and insufficient overall technological innovation capabilities. Even within the same metaverse industrial park, there are significant differences in the scale, technological level, and financial strength of different enterprises, resulting in a lack of effective cooperation and even unfair competition among them. Li Jiahua, the general manager of Beijing Hengzhi Technology Co., Ltd., admitted that "the operation of Xu Duoyuan Universe enterprises is in a declining state, and some enterprises have already entered the field of artificial intelligence and other related fields. Related studies have pointed out that overall, the metaverse industry is still in its early stages of development, with issues such as immature technology, unclear business models, and insufficient short-term profitability, which makes companies cautious about investing in and settling in metaverse industrial parks. Seizing opportunities is not about following the trend. The development of industries should follow the scientific law of "early single point breakthrough - mid-term industrial penetration - long-term deep integration with the economy and society". This process cannot be achieved overnight, and the idea of "taking a quick profit and leaving" should be abandoned. On August 1st of this year, the National Development and Reform Commission clearly stated that in the process of deepening the construction of a unified national market, it will resolutely prevent blind following in emerging fields. The relevant departments will take effective measures to prevent the phenomenon of some industries rushing forward and rising up in a frenzy from evolving into a situation of mass dispersal. Currently, to help the metaverse industry park overcome its difficulties, it is necessary to implement targeted measures based on a thorough understanding of the situation. Local governments and enterprises should re-examine the development model of metaverse industrial parks and promote their integration and transformation. Chen Fengxian suggests that parks with good development should accelerate the construction of infrastructure clusters that integrate new technologies such as networks, intelligent computing, interaction, and security to support the development needs of the metaverse. Establish an innovation alliance with multiple stakeholders including industry, academia, and research to accelerate the resolution of key technological bottlenecks. Establish talent training bases and information sharing platforms, actively promote talent mobility, and cultivate composite talents that support the development of the park. The metaverse industrial park should focus on specific scenarios that can solve real-world problems and create real value, rather than blindly pursuing conceptual hype. Gao Tianhan, director of the Pan Virtual Reality Talent Training and Technology Innovation Center at Northeastern University, believes that the park needs to guide enterprises to accelerate the transition from virtual to real, and penetrate the technological dividends deeper and wider into the real economy. For example, Zhangjiang Park in Pudong New Area, Shanghai, has created potential market and technological demand for metaverse enterprises to apply in medical research and development, remote diagnosis and treatment, surgical simulation and other fields, relying on the advantages of integrated circuits and biomedicine. Chen Fengxian suggested that various regions should conduct in-depth research on the unique laws of metaverse parks, abandon the blind following model of "uniformity" and "large and comprehensive", and choose more suitable development priorities and characteristic areas based on local industrial endowments. Xu Haoran believes that the metaverse industry should shift towards a demand-oriented development model, which can support enterprises in long-term research and development through the establishment of innovation funds, thereby reducing trial and error costs and avoiding excessive resource concentration. (New Society)