You may have come across videos where the titles and scenes of movies and TV dramas have been modified by some creators using AI technology: Zhuge Liang, who is engaged in a verbal battle with scholars, speaks English, and Tang Monk, who is devoted to Buddhism, talks about how to counter internal conflicts... In the video, the characters' mouths are tightly fitted, and there is no sense of "discordance" at all. Zhuge Liang walked through the court in fluent English and Tang Sanzang talked about spiritual chicken soup. These AI modified film and television clips reflect the hidden worries behind the chaos of the "Second Creation Demon Transformation". The low threshold of AI technology has made "everyone can magic change" a reality, but this is causing multiple impacts on cultural heritage, copyright protection, and public awareness. The popularization of AI technology has provided convenient tools for "secondary innovation and transformation". It only takes ten seconds of voice to clone the voice line, and a clear image can generate dozens of mouth shapes. Within a few minutes, it can produce a "fake to real" modified video. Creators ignore the historical positioning and cultural connotations of characters, forcibly grafting them with modern internet buzzwords and popular jokes. This seemingly novel adaptation is actually a dissolution of classic culture: when serious scenes are ridiculed, when profound cultural symbols are entertained, the strictness of cultural inheritance is weakened through repeated "magic transformations". It is worth noting that the "Second Creation Magic Reform" also carries the risk of copyright infringement. The "AI Voice Infringement Case" heard by the Beijing Internet Court has long warned that the unauthorized cloning of other people's voices and the use of film and television pictures may constitute infringement. Nowadays, many bloggers are still publicly teaching "magic modification tutorials" and packaging infringing tools as "creative techniques". This behavior not only promotes the trend of infringement, but also damages the healthy content creation ecosystem. When creators focus their energy on "stealing IP and attracting attention", truly valuable original content may be squeezed out of their living space. In the face of the chaos of "secondary innovation and reform", it is not enough to rely solely on the spontaneous adjustment of the market, and multiple parties need to work together to define the boundaries. As a key link in content dissemination, the platform should strengthen its review responsibility, screen videos involving classic IP modifications and potential copyright infringement, and avoid the large-scale dissemination of infringing content; Functional departments need to further refine the legal norms for the application of AI technology, clarify the boundary between secondary innovation and infringement, and increase the punishment for malicious modification and infringement for profit; Creators should maintain a sense of cultural reverence and recognize that the core of "secondary creation" is the further sublimation of classics, rather than the bottomless abuse. The popularity of "Second Creation Magic Transformation" is essentially a product of some creators seeking attention. In today's rapidly developing AI technology, we need to not only embrace the creative convenience brought by technology, but also guard the bottom line of culture and law. It is the responsibility of each and every one of us to revitalize classic IPs and bring content creation back to a healthy track. (New Society)
Edit:Wang Shu Ying Responsible editor:Li Jie
Source:Workers' Daily
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