Since the beginning of winter, ice and snow venues across the country have seen a peak in foot traffic, from outdoor snow villages in the north to indoor ski resorts in the south, showcasing the passion of ice and snow sports everywhere. The "Research Report on the Development of China's Ice and Snow Industry (2025)" released at the main forum of the 2025 International Winter Sports Expo shows that the scale of China's ice and snow industry will exceed one trillion yuan this year. With the vision of "300 million people participating in ice and snow sports" becoming a reality, the ice and snow economy has integrated into people's lives with its unique charm, becoming a new engine to promote regional economic growth, industrial development, and expand consumer spending. The ice and snow economy is a new form of consumer economy that integrates comprehensive and modern aspects, with ice and snow resources and sports as its core, deeply integrating diverse industries such as tourism, culture, manufacturing, technology, and sports. In recent years, China's ice and snow economy has shown vigorous development vitality, with new formats and models developing rapidly. It has formed a full industry chain system covering upstream equipment manufacturing, midstream event operation and skills training, downstream tourism and leisure, and derivative consumption. The diversified integration mode of "ice and snow+" has emerged. For example, Harbin Ice and Snow World integrates ice and snow elements with local art, folk customs, etc., becoming a model of "ice and snow+culture"; The "Ice and Snow+Health Preservation" model, which combines ice and snow sports with hot spring therapy and traditional Chinese medicine therapy, has developed rapidly. In addition, technological innovation injects new impetus into the ice and snow economy, with new technologies represented by 5G, artificial intelligence, and virtual reality reshaping the form of the ice and snow industry. New products such as virtual skiers and intelligent wearable devices bring consumers a brand new experience. Nowadays, many places are focusing on the ice and snow economy, and it is crucial to achieve regional coordinated development. Various regions can formulate development plans for the ice and snow economy according to local conditions, clarify their own functional positioning and development priorities, and promote the formation of a new pattern of ice and snow industry that echoes the north and south, complements each other's advantages, and develops in a staggered manner. For example, the Northeast region can fully leverage its advantages in ice and snow resources to build a world-class ski resort destination; Make good use of the characteristic resources of the Winter Olympics in North China to create brands such as Beijing Zhangjiakou Ice and Snow; Xinjiang relies on its unique "powder snow" resources to accelerate the construction of China's "third pole of ice and snow"; The southern region focuses on developing indoor ice and snow venues, breaking through climate restrictions and providing residents with rich experiences. Strengthening the research and manufacturing of ice and snow equipment is an important part of activating the economic heat effect with cold resources. Enterprises should be encouraged to jointly build research and development platforms with universities and research institutes, tackle core materials and key technologies, enhance their innovation and research capabilities, promote the application of technologies such as 5G, artificial intelligence, big data, and virtual reality in the ice and snow industry, accelerate the development of smart snow farm management systems, and enrich new products and services. Build a wide coverage and differentiated ice and snow event system to enrich the economic connotation of ice and snow. To further amplify the economic effects of ice and snow, it is also necessary to promote the deep integration of the ice and snow industry with tourism, culture, health, education and other industries. Innovatively develop "ice and snow+tourism" and create a number of high-quality ice and snow tourism routes and resorts; Carefully cultivate "ice and snow+culture", develop ice and snow cultural and creative products, and create a unique ice and snow cultural IP; explore the development of "ice and snow+health", layout health facilities and formats in ice and snow resorts, and serve more consumer groups; Developing "ice and snow+training" to drive service upgrades and form new growth points. (New Society)