The web novel "Sichuan Flavor in the Human World" recently won the gold medal in the third "Reading and Seeing Intangible Cultural Heritage" essay competition, with its tantalizing leg crossed beef and spicy Sichuan cuisine ancient techniques. Netizens joked that it was a "food made" gold medal. As a core achievement of the "Three Year Plan for Promoting Excellent Traditional Chinese Culture" between the Gongwang Palace Museum of the Ministry of Culture and Tourism and the Yuewen Group, "Yuejian Intangible Cultural Heritage" uses online literature as a link to promote the inheritance and innovative dissemination of intangible cultural heritage. The three editions of the competition have attracted more than 110000 participants, with approximately 180000 entries and a total word count of over 3 billion. Over a hundred excellent works have emerged, including "I had no intention of becoming immortal", "Splashing Knife Journey", "Sichuan Flavor in the Human World", vividly depicting the intangible cultural heritage landscape in traditional arts, sports, folk customs, and folk art. Young authors actively participate in creation, and a group of "post-95s" and "post-00s" writers have emerged. The award-winning work of the first competition, "I had no intention of becoming immortal," was created by the "post-95" writer Golden Jasmine Flower. The article delicately presents representative intangible cultural heritage projects such as incense making, ink making, papermaking, iron flower making, ceramic firing, guqin art, and the 24 solar terms; The "Sichuan Flavor Human World" created by the post-95s writer Qingyu Jianghu integrates Sichuan cuisine cooking techniques and Emei martial arts into daily life, showcasing the authentic "Sichuan Flavor Human World". Many excellent works not only preserve the core of traditional culture, but also integrate contemporary aesthetics and youthful perspectives, breaking the stereotype of "outdated traditional cultural themes" and revitalizing ancient intangible cultural heritage with youthful strokes. In the past three years, "Yuejian Intangible Cultural Heritage" has become a well-known brand in the field of online literature to promote excellent traditional Chinese culture, cultivate high-quality works and outstanding creators, and has been repeatedly included in industry reports such as the Development Research Report of Online Literature by the Chinese Academy of Social Sciences and the Blue Book of Online Literature by the Chinese Writers Association. More than 20 award-winning works, including "I had no intention of becoming immortal", have been selected for the China Writers Association's Key Works Support Project for Online Literature, the China Online Literature Influence List, the Hundred Flowers Literature Award, and the Shanghai Cultural Development Foundation Support Project. 42 outstanding works have been collected in the Shanghai Library. It is worth mentioning that "Yuejian Intangible Cultural Heritage" focuses more on the diversified development and full chain transformation of excellent IPs, allowing intangible cultural heritage stories to "come alive" and "spread" through modern media. More than 70% of award-winning works have been promoted through audiobooks, physical publishing, and film adaptation. The adaptation of short dramas and anime such as "Sichuan Flavor in the Human World" and "Chinese Martial Arts: One Day Increases One Year's Skill!" has been launched. "I Have No Intention of Becoming Immortal" and "A Paper of Gold" have been promoted for film and television adaptation. "I Have No Intention of Becoming Immortal" has successfully been authorized for overseas physical publishing in English, Japanese, and other languages. The person in charge of the Gongwang Palace Museum stated that through online literature and its derivative development, "Yuejian Intangible Cultural Heritage" accurately delivers the representative projects of excellent traditional Chinese culture and intangible cultural heritage represented by the Gongwang Palace to billions of young readers and audiences at home and abroad, significantly enhancing the awareness and influence of intangible cultural heritage among the "Z generation". As the writer Qingyu Jianghu once said, "Before becoming intangible cultural heritage, they were deeply integrated into the lives of local people and became an important part of regional culture." Associate Professor Cong Zhichen of Peking University said, "Intangible cultural heritage is life itself. This life itself can be transformed into an IP through the creation of online literature, and then presented to the audience in the form of life through the adaptation of IP into film and television. ”(New Society)