Accelerate the development of a standard system for elderly products and study and promote the certification of "silver age" products; Promotion catalog for high-quality elderly products with enhanced coverage; Carrying out high-quality elderly products to benefit the elderly and assist enterprises... Based on the new demand for aging friendly products on the demand side, policy deployments continue to be made, further stimulating the elderly products market with a scale of over 5 trillion yuan, and attracting enterprises to layout one after another. At the product exhibition hall of Shandong Blue Creation Health Technology Group, a fully automatic excretion care bed type robot is demonstrating the process of simulating human body cleaning. This product, which has been selected for promotion by the Ministry of Industry and Information Technology, can automatically complete the entire process from perception to cleaning. Our core is' technology empowers dignity '. Through innovation, elderly people can also feel comfortable, autonomous, and dignified when receiving care. ”Li Libo, Chairman of Shandong Lanchuang Health Technology Group Co., Ltd., stated that the company will focus on the national pilot direction, deeply embed products and services into home, community, and professional institution scenarios, and collaborate with elderly care service institutions to explore next-generation product standards. Not only Blue Creation Health Technology, but also the reporter noticed that in the face of the growing demand for high-quality and diverse elderly care, the supply side frequently introduces new products, and a number of "black technology" products have emerged in the elderly product market. The "Analysis Report on the Current Situation and Future Development Trends of the Elderly Care Robot Industry from 2024 to 2029" released by the China Research Institute of Puhua Industry shows that the domestic elderly care robot market has exceeded 30 billion yuan in 2024 and is expected to reach 50 billion yuan by 2025. This is just one of the popular tracks for elderly care products. The latest data from the Ministry of Industry and Information Technology shows that, against the backdrop of China's aging population, the market size has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%. The market is still expanding, as can be seen from the statistical data of e-commerce platforms. In Tiktok e-commerce, the smart performance of the whole house is outstanding, and the smart home, smart security, smart gateway and other categories are growing rapidly; The "What's Worth Buying" platform has the most significant growth rate in respiratory oxygen therapy and sleep health-related equipment, with GMV of anti choking devices such as "negative pressure suction devices" increasing by up to 280% year-on-year; On Taobao, the search volume for age appropriate toys has doubled year-on-year in the past year, and the transaction volume has increased by over 70% year-on-year. Zhang Yuang, the head of the e-commerce operation center, said that with the extension of life expectancy and the continuous improvement of quality of life in China, the consumption demand of the elderly group is showing a clear stratification. In addition to the rigid demand for health and care, they are actively pursuing higher quality of life, presenting a multidimensional feature of products, services, and lifestyles. Yang Xiaoqi, Deputy Director of the Institute of Aging Economics and Industry at the China Aging Science Research Center, stated that there is enormous potential for the consumption of elderly products. Firstly, the increasing number of elderly people has formed a huge demand base, and there is a huge rigid demand for rehabilitation aids and nursing products; Secondly, the overall income level of the elderly has gradually increased, providing a solid foundation for consumption; The third is the rapid development of elderly care institutions, especially during the "15th Five Year Plan" period. The country will vigorously develop nursing oriented elderly care institutions to drive the demand for professional supplies such as rehabilitation aids. The "Implementation Plan for Enhancing the Adaptability of Supply and Demand of Consumer Goods and Further Promoting Consumption" recently issued by the Ministry of Industry and Information Technology and six other departments includes elderly products as one of the three trillion level consumption areas that are key to cultivation. Previously, the release of documents such as the "Opinions of the General Office of the State Council on Developing the Silver Hair Economy to Enhance the Welfare of the Elderly" and the "Action Plan for the Development of the Smart Health Elderly Care Industry (2021-2025)" has laid out a roadmap for the overall development of the elderly care industry. Many favorable policies continue to drive the vitality of the elderly products market, attracting more and more companies to accelerate their entry. According to Tianyancha data, as of December 8th this year, there were 376000 existing elderly care product related enterprises in China, of which 73000 were newly added that year, an increase of about 4.29% compared to the same period last year. Looking ahead to the future, Yang Xiaoqi believes that the government has introduced policies to guide the adaptation of product supply and demand, and enterprises in various links of the industry chain have actively responded, which will jointly promote the continuous expansion of elderly product consumption. A new landscape of "elderly friendly" consumption that covers diverse needs and unleashes innovative vitality is emerging. This is not only a key measure to actively address the challenges of population aging, but also injects new growth momentum into economic and social development