The 15th National Games not only attracted attention for its exciting events, but also gained numerous fans with its mascots "Joyful and Joyful". Playing cute and interactive on the sidelines, and practicing kung fu behind the stage, their videos are not only widely spread online, but related themed installations and surrounding cultural and creative works are also in high demand. The little mascot contains infinite charm. It is not uncommon for mascots to become internet celebrities. From the "Bing Dwen Dwen" and "Shuey Rhon Rhon" of the Beijing Winter Olympics to the "Rongbao" where Sichuan Opera changes its face at the Chengdu Universiade, these mascots are widely loved for their cute images. The three colors of water splashes on the top of the head, "Joyful" and "Joyful", symbolize the joint competition of Guangdong, Hong Kong and Macao, and explain the concepts of green sharing, unity and hard work. By integrating regional and competition characteristics, the mascots have won likes and followers with their iconic and consensus based visual symbols and cultural meanings. On social media, netizens' pursuit of "Joyful Joy" and "Joyful Harmony" reveals the rich value connotation of cultural IP. The excitement of sports events is not only on the field, but cultural symbols can also arouse the interest of the masses to participate and interact widely, and become a shining point in the public's common memory with cultural influence and cohesion. It is precisely such creativity and interaction that give real vitality to cultural and creative products such as event mascots. Cultural creativity is rooted in cultural confidence, reflected in the vitality of cultural innovation and creation. From the resolute search for knowledge by "Black Wukong" on the "Journey to the Scriptures", to the daring breakthrough of the small monsters on Langlang Mountain on the "Mountain Road", and to the fearless "Wandering Road" of the celestial beings in the "Interstellar Migration", these cultural IPs use Chinese imagination to tell Chinese stories and showcase the character of the Chinese nation more vividly. Cultural creativity originates from the economic wilderness and fertile soil for development. The box office record breaking film "Ne Zha: The Demonic Children Roar in the Sea" not only has a traditional story framework, but also stunning audio-visual effects and advanced production level; The Wandering Earth showcases the fearless Chinese spirit of sacrifice, as well as the broad responsibility of working together with the world. Through cultural IP, people can feel the vitality of China, feel the development of China, understand the Chinese concept, and further touch the pulse of Chinese path to modernization. In today's China, material development drives spiritual abundance, and spiritual abundance drives material development. Cultural creativity reflects a multidimensional and three-dimensional China, presenting a thriving and upward China to the world. Cultural creativity is constantly emerging, and the window to understanding China is often open. Breaking free from the time constraints of competition and conference periods and integrating into the cultural tourism industry and cultural life is an effective way to enhance cultural and creative value. It has been 15 years since the Shanghai World Expo, and the mascot "Haibao" is still active. From the joint transportation card launched in Shanghai, to the statue of tourists queuing up to clock in, and to the emoticons that "speak" Shanghai dialect, "Haibao" has entered more people's lives, quietly shaping new collective memories. Whether it is constantly developing new products or integrating new events and narratives, cultural IP can be integrated into daily life by "brushing its face" and "speaking up" to keep up with hot topics, which can absorb more nutrients and have more connotations, adding more up-to-date new expressions to Chinese culture. Successful cultural creativity must possess both form and spirit. This also inspires cultural workers to not only focus on the design of cultural and creative images, but also to use emotions in character shaping and cultural connotations, and to devote themselves to activation, utilization, transformation, and dissemination, emphasizing the realization of multiple benefits. We look forward to more cultural and creative ideas emerging, winning people's love with more interesting images and lasting vitality. (New Society)