Once upon a time, 'ownership' was the ultimate goal of consumption, and seeing the desired product was enough to buy it, which was the driving force for many people to work hard. But now, a new way of life is emerging among young people: they are no longer obsessed with "ownership", but are more savvy in pursuing "usage rights". Experts believe that this concept of "using for me, not owning for me" not only meets people's diverse, high-quality, and constantly changing needs, but also enables efficient resource recycling. When we turn our attention to real-life scenarios, it is not difficult to find that this transformation has permeated our daily lives. At a digital equipment rental store, a frequent customer's consumption choice hides a shrewd economic account: a telephoto lens worth tens of thousands of yuan may only be used a few times a year, and if rented, the cost is only 1% of the purchase price. There is no sense of ceremony of "possession" here, only precise calculation of "use" - prices ranging from tens to hundreds of yuan per day can easily allow ordinary people to experience the fun of professional photography. This choice is not simply a money saving strategy, but a profound recognition of the concept of "making the most of everything". As the speed of technological iteration continues to increase, leasing has become an effective way for ordinary people to access cutting-edge technology. With the wave of "everything can be rented" sweeping across, the booming development of the concert equipment rental market is particularly noteworthy. The upgrading of demand from shooting with mobile phones to renting professional telephoto lenses reflects a profound change in consumer attitudes. The data revealed by a store manager reveals an interesting phenomenon: young people are no longer satisfied with "just making do", but are pursuing "professional level" experiences. A music enthusiast who is both a lessor and a consumer admitted that renting is not only a tool for obtaining, but also an entrance to participate in a certain lifestyle. When the search volume and transaction volume of "secondary sales" clothing rental such as concert equipment and wedding dresses, as well as graphics card computing power rental, steadily increase, what we see is not only innovation in business models, but also a collective reflection on "what is necessary". This transformation is not accidental, it is both a product of technological progress and a manifestation of environmental awareness awakening. Imagine a wedding dress being transferred from the wedding venue to the rental counter, which not only reduces the consumption of fabric and energy, but also allows beautiful memories to continue; A camera passing through the hands of different users extends their lifespan. This practice of "circular economy" has made consumption no longer a one-way demand, but a node for resource regeneration. Of course, there are also hidden concerns behind the prosperity of the rental market. If problems such as unclear platform responsibilities, chaotic deposit management, and lack of quality assurance are not properly resolved, the leasing economy will inevitably face the fate of a "flash in the pan". When consumers return their devices and have disputes with merchants over whether they have suffered from "natural wear and tear" or "human damage", or when deposits are unreasonably withheld, the industry will face a crisis of trust. Only by establishing a clear system of rules, from equipment cleaning to dispute resolution, from information disclosure to damage identification, with institutional safeguards in every link, can "renting with peace of mind" become the norm. The popularity of the leasing economy reflects a subtle shift in intergenerational values. The older generation believes in "having surplus food at home and not feeling anxious", while the younger generation values "experience first" more. This difference indicates that young people's consumption decisions are closely related to their views on life: they no longer prove themselves through possession, but enrich their lives through experience. From "buying and buying" to "renting and renting", the younger generation no longer blindly pursues "ownership" of goods, but values the "use value" of goods more. Looking back at the transition from "ownership" to "use", this is not only a new commercial phenomenon, but also a cultural symbol. When "renting" becomes a habit, the ideal of "making the best use of things" becomes within reach, and resource recycling will also be revitalized. This flexible and environmentally friendly consumption method will reshape the social landscape. (New Society)