On December 3rd, the Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integrated Development of Culture, Tourism and Civil Aviation Industry" (hereinafter referred to as the "Action Plan"). The Action Plan specifies that by 2027, the level of tourism travel services will significantly improve, international and domestic tourism routes will cover a wider range, integrated products and scenarios will be more diverse, and cultural and tourism industries will achieve deeper, larger scale, and higher quality integration with the civil aviation industry, forming a benign development pattern of demand driven supply and supply created demand. Guo Yiming, Director of Investment Advisory at Jufeng Investment Consulting, stated in an interview with reporters that China's cultural and tourism industry is entering a new stage with high-quality development as the core task. The Action Plan will effectively promote the deep integration and two-way empowerment of the cultural and tourism industry and the civil aviation industry, further enrich the supply of cultural and tourism products, and better stimulate consumer vitality. The Action Plan proposes 15 specific measures around four aspects: "improving the level of tourism travel services," "optimizing tourism routes and service facilities," "cultivating and integrating new products, new business models, and new scenarios," and "creating a favorable environment for integrated development. The Action Plan emphasizes the enrichment of "civil aviation+cultural tourism" services. Encourage airlines to launch packages and passes that cover multiple travel destinations. Support cooperation between airlines, airports, cultural and museum venues, tourist attractions, tourist resorts, hotels and homestays, travel agencies, car rental companies, online travel platforms, etc. Combining the "5.19 China Tourism Day" event, national cultural and tourism consumption promotion activities, etc., more combination products are launched for tourists to choose from. Support the creation of themed package products such as "Travel with Performances", "Travel with Events", "Travel with Film and Television", and "Travel with Intangible Cultural Heritage", and encourage the launch of student group packages and family discount packages for study tours, parent-child tours, etc. Encourage all regions to include the combination of "civil aviation+cultural tourism" products in the scope of consumer voucher policy support. Package tickets, secondary cards, and consumption vouchers are all popular discount measures among consumers. In the process of continuous integration between the cultural and tourism industry and the civil aviation industry, the application of preferential measures can stimulate more consumer willingness, enhance consumer experience, and help expand and upgrade consumption. ”Fu Yifu, a special researcher at Suzhou Commercial Bank, told reporters. The Action Plan proposes to standardize and orderly develop low altitude tourism. Promote the establishment of a "industry+local" joint regulatory mechanism for low altitude tourism based on local conditions. On the premise of ensuring safety, support qualified and qualified enterprises to provide low altitude tourism projects, and develop characteristic low altitude tourism routes and products based on the regional and seasonal characteristics of local tourism resources. Research and formulate management measures for the air tourism market to guide the healthy and orderly development of low altitude tourism. Luo Jun, Chairman of the Future Low altitude Economic Innovation Center, told reporters that since the beginning of this year, low altitude tourism has continued to heat up in various regions. With its unique advantages of low airspace, high degree of freedom, and strong experience, low altitude tourism is gradually becoming an important engine for promoting the transformation and upgrading of the cultural and tourism industry. Subsequently, with the implementation of the Action Plan, the market potential of low altitude tourism will be further unleashed. The reporter noticed that the Action Plan proposes to further improve the convenience level of inbound tourism in the field of inbound tourism. Continuously implement policies and measures to improve the convenience level of inbound tourism and travel for foreigners, and cooperate with the promotion of the "buy and refund" service measures for departure tax refunds. Promote major domestic airlines and hub airports to improve the convenience of boarding, entry, and transit services, and strengthen guidance and assistance for international flight passengers coming to China. Improve airport foreign language signage and guidance facilities, and encourage hub airports to provide rental services for portable translation devices. Establish a hierarchical simplification mechanism for hub airports and expand the coverage of international flights. The Action Plan also proposes to encrypt inbound tourism routes. Optimize the allocation of flight rights, guide Chinese and foreign airlines to increase direct flights and improve the network of inbound tourism routes for major and emerging passenger source countries, especially countries jointly building the "the Belt and Road". Encourage the development of transit visa free policies, stay activity area joint travel routes, "air+high-speed rail" intermodal products, "cruise+air" intermodal packages, etc., to meet the diverse and differentiated travel needs of inbound tourists. Implement an inbound tourism route promotion plan, focusing on cultivating and creating a number of high-quality inbound tourism routes annually for major inbound source countries, emerging source countries, and major destination cities for inbound tourism. Zhu Keli, the founding director of the National Research Institute for New Economy, told reporters that the key to forming a policy synergy between the tourism and civil aviation sectors lies in breaking down industry barriers and building a collaborative mechanism of "demand docking product co creation scenario co construction data sharing". For example, in the service aspect, the airport can jointly build an "inbound tourist service center" with cultural and tourism enterprises, providing one-stop services such as multilingual tour guides, cultural experience reservations, emergency rescue, etc., to avoid tourists rushing between multiple departments. Among them, the most effective measures should focus on the "low threshold, strong experience, and replicable" aspects, and prioritize breakthroughs in the fields of inbound tourism and domestic short distance tourism. Inbound tourism is not only related to the development of the tourism industry itself, but also an important way to demonstrate China's open attitude and enhance its international influence. ”Liu Xiangyan, director of the International Research Institute of China Tourism Research Institute, said in an interview with reporters. In recent years, driven by multiple factors such as visa facilitation and improved payment environment, the Chinese inbound tourism market has ushered in a new growth cycle. The recovery rate of inbound tourism in China has reached 123% by 2025, far exceeding the global and Asia Pacific average levels. The continuously expanding visa free policy in China has provided a solid foundation for the recovery of inbound tourism, which is a vast blue ocean of growth. ”At the Ctrip Global Partner Summit held in November, Ctrip Group CEO Sun Jie stated. Taking Shanghai as an example, data from the Shanghai Municipal Bureau of Culture and Tourism shows that in the first 10 months of this year, the number of inbound tourists received in Shanghai increased by 38.54% year-on-year. Among them, the number of South Korean tourists grew the fastest, with a year-on-year increase of 122.09%. Beijing also performed well. According to data from the Beijing Municipal Bureau of Culture and Tourism, the cumulative number of foreign visitors to Beijing reached 3.7585 million in the first 10 months of this year, a year-on-year increase of 45.1%. Chen Liteng, an analyst at the NetEase E-commerce Research Center, told reporters that with the continuous expansion of China's visa free "circle of friends" and the implementation of convenient measures such as departure tax refunds and electronic payments, the demand for foreign tourists to travel, do business, and visit China continues to be released. The "inbound flow" is effectively transforming into a "new increment" for local economic development, demonstrating China's positive attitude towards opening up to the outside world. Li Mengran, the PR manager of Zhongxin Tourism Media, stated in an interview with reporters that the process of facilitating inbound tourism has significantly accelerated in recent years. Among them, the payment link has improved most significantly. Alipay and WeChat payment have supported the binding of overseas credit cards, which provides great convenience for foreign tourists. Liu Xiangyan stated that on the one hand, the development of inbound tourism should continue to improve "hard convenience" measures such as payment, language, and visas, and effectively improve the travel experience; On the other hand, we should enhance the soft power of international services, focus on creating a "home away from home" overall environment, cultivate international service talents, and create cultural IPs with global appeal. (New Society)