The aggregation of social resources from the perspective of "family seeking advertisements" on buses
2025-12-03
According to a report by "Chongqing Radio and Television - First Eye TV", a 181 bus in Chongqing has recently attracted a lot of attention both online and offline due to its unique bus cover - the exterior of the bus, which is entirely red in color, has no commercial advertisements or promotional slogans, but has printed 32 pieces of information about missing children from all over the country, including their photos, missing locations, personal characteristics, etc. The idea of making buses a mobile lost person notice has won praise from many people as soon as it was implemented. Some say it is a support and encouragement for families searching for their loved ones, while others believe that similar measures should be promoted in multiple places. Some also feel the kindness and warmth of the city from it. Although the 32 children with information printed on their bodies are only a tiny fraction of all missing children, and the effectiveness of such a search method is somewhat uncertain, this change on the streets of Chongqing not only brings emotion, but also fully reflects the wisdom of cleverly utilizing scattered social resources. The effective utilization of scattered social resources requires precise matching of resource utilization methods with target demands. According to the relevant person in charge of the bus company, the reason for choosing No. 181 bus to print the information of missing children is that this route will pass through Monument to the people's Liberation, Chaotianmen, Hongyadong and other areas, with a large flow of people and many tourists from other places. The exposure of missing children and the possibility of people providing clues will be higher. In fact, the vast majority of resources often cannot be used immediately and need to be excavated or moderately transformed to meet a specific need. For example, in Zhejiang, Jiangsu and other places, many residential areas have installed intelligent modules on their existing monitoring equipment, achieving a series of "smart security" upgrades from focusing on elderly people living alone to theft case warnings. The effective utilization of scattered social resources requires multi-party linkage and collaborative cooperation. The information of missing children 'boarded' the bus, thanks to the public welfare cooperation between the bus company and the 'Baby Home' website, as well as sponsorship from the bus body advertising agency. Whether this' advertisement 'can be effective depends on whether there are important clue providers among the people who see the advertisement. Similarly, in Rizhao, Shandong, the summer education program "Xiaocao School" for left behind children and children from dual income families has linked 45 social organizations, enterprises, institutions, and university teams to empower children's growth through the previously scattered social resource system. The utilization of scattered social resources is not an easy task, and in order to achieve sustainable utilization, it is necessary to establish a sound incentive mechanism or form a value loop. In Chongqing, due to factors such as production costs, only one No. 181 bus has had its clothes replaced. However, the bus company and advertising agency have stated that they will continue to promote this public welfare project. In Guangzhou, the online comprehensive volunteer service platform "Time Bank" encourages young and healthy elderly people to participate in volunteer service activities, including serving the elderly, and accumulate "time" for themselves to obtain relevant services in the future. This mechanism has also become a driving force for young and elderly people to continue to contribute their own strength. Compared to public resources dominated by government departments or large institutions, scattered social resources often have a wider distribution range and more applicable scenarios. Cleverly utilizing them can help activate idle resources to a certain extent, and even achieve twice the result with half the effort, benefiting more groups. At present, many large cities have transformed idle spaces under bridges into parking lots or children's playgrounds. Some primary and secondary schools located in the city center with small venues have moved sports activities to nearby parks to achieve "school community linkage". Many kindergartens that were closed due to a decline in birth rates have been transformed into nursing homes and reopened. These are vivid examples of how relevant localities and departments have taken different paths to utilize scattered social resources, achieved optimized resource allocation, and innovated social governance methods. The ideas and experiences in this regard are worth learning from for more places. From a certain perspective, the utilization of scattered resources in society is no longer a "bonus question" that adds icing on the cake, but a "must answer question" in the process of social development. From existing practice, to answer this question well, it requires both dedication and innovation, in order to better unleash the potential of every spark and ultimately gather into a force to improve social efficiency and people's sense of happiness in life. (New Society)
Edit:Luoyu Responsible editor:Wang Xiaojing
Source:workercn.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com