Inside the venue, actors were dressed in motion capture suits, and over 100 infrared cameras quickly recorded their movement trajectories; On the sidelines, real-time animations are generated on the screen, and the transformed actors and scenes are rendered together... In the No. 5 studio of the Oriental Film and Television Industry Park in the West Coast New Area of Qingdao, Shandong, the movie "The Wandering Earth 3" is being filmed intensively. A number of domestic blockbusters such as "The Wandering Earth," "The Investiture Trilogy," and "Journey Home" have been filmed or produced here. Why do film crews choose to come to the Oriental Film Capital? Here, relying on hardcore equipment, even if there is no need to leave the "studio", it is possible to achieve industrial production of the entire film chain from script rehearsal, shooting to post production. In 2020, the film and television virtualization production platform of Studio 5 in the Oriental Film and Television Industry Park was put into use. This 2000 square meter studio integrates seven major components including motion capture system, 3D scanning system, and real-time rendering system, becoming one of the most fully functional digital virtual studios in China. Taking motion capture systems as an example, there are hundreds of various motion capture photography devices installed in the studio, commonly used for virtual filming of movies and TV dramas. Nearly 40% of post production time has been saved, and the filming efficiency of space scenes has significantly improved, "said Guo Fan, director of the" Wandering Earth "film series. Through digital technology, actors can intuitively see virtual scenes and perform more accurately. The film and television virtualization production platform has also introduced a micro level ultra high precision facial scanning system - "dome light field", to improve the accuracy and efficiency of "digital human" modeling. Attracting a large number of film and television crews to settle down requires complete supporting facilities. The Oriental Film and Television Industry Park covers an area of 1.7 million square meters and has 40 international standard studios and 32 setting workshops. The building area of the studios and the size of individual studios have reached international standards. The reasonable location configuration between studios can fully ensure the efficiency of transition shooting. The studio is adjacent to the setting workshop in a 1:1 clustered layout, allowing staff to communicate at a closer distance, "said Yu Qiubei, Technical Director of Qingdao Oriental Film and Television Industry Park. This reduces communication costs caused by the distance between the shooting location and the setting location, and improves work efficiency. In the park, the world-class underwater film production center is eye-catching. The production center is not only equipped with a world leading underwater constant temperature photography studio, but also has a large outdoor shooting pool and professional blue screen. A 1300 cubic meter pool and a constant temperature environment of 32 degrees Celsius can better support actors to make more flexible and expressive movements underwater, meeting different shooting needs. Movies such as' Assassination of the Novelist 'and' Operation Dragon 'have been filmed at underwater production centers. Relying on the Oriental Film and Television Industry Park, Qingdao has established a film and television industry complex with a total construction area of 5.4 million square meters, mainly focusing on the film and television cultural industry - Oriental Film and Television City. As of now, Oriental Film Capital covers nearly 1200 film and television enterprises, providing services for more than 700 film and television works, variety shows, large-scale events, etc., driving the scale of film and related industries to exceed 10 billion yuan. A mature film and television industry park is constantly releasing industrial agglomeration effects. Shuttling through various scenery workshops, entering a special effects studio, a bionic mechanical dog stands out prominently on the display platform. Lightly tapping the remote control, the mechanical dog immediately came to life, opening and closing its mouth, and tightening its brow bone... Wang Ke, the general manager of the special effects studio, introduced that in order to make the animal characters in the movie more realistic, the bionic mechanical dog is made of flexible silicone and equipped with an advanced control system. After hundreds of adjustments, it finally presents a satisfactory effect. Walking inside the studio, there are all kinds of processing equipment such as CNC machines, 3D printers, and laser engraving, making it look like a small production workshop. Many special props in movies are designed and produced here. In 2022, Wang Ke moved his studio from Beijing to Qingdao, and the studio has provided services for the "Wandering Earth" series, "Walking Alone on the Moon" and other productions. He is attracted to the industrial agglomeration effect here when he lands in the Oriental Movie City. The Oriental Film Capital gathers science fiction and fantasy themed film crews, and our studio focuses on the design and production of special props such as mecha and bionic machinery. ”Wang Ke introduced, "The props produced offline here can be directly applied to the shooting of the neighboring movie studio." Nowadays, in the West Coast New Area of Qingdao, more than a thousand upstream and downstream film and television cultural enterprises have settled down, covering the entire process of film and television production and production. The healthy development of the industry cannot be separated from meticulous services. The Qingdao West Coast New Area Film and Television Industry Development Center has established a one-stop public service platform, including an offline service hall and an online service platform, providing 34 supporting services such as policy consultation, filming and production for enterprises and film crews. Since the beginning of this year, the Qingdao West Coast New Area Film and Television Industry Development Center has ensured the filming work of more than 200 film crews in the Oriental Film Capital. In the future, we will continue to promote the acceleration of the digital film city, attract more film crews to come and shoot, and help promote the prosperous development of China's film and television industry, "said Zhao Fang, director of the Film and Television Industry Development Center in Qingdao West Coast New Area. New cultural formats refer to cultural industry forms characterized by technological empowerment, cross-border integration, and experiential orientation. It reconstructs the entire chain of cultural production, dissemination, and consumption through new carriers, new scenarios, and new experiences, meeting the diverse and personalized consumption needs of users. Empowering new cultural formats to accelerate development, technology is key. We need to increase investment in the research and development of core technologies in the cultural industry, and establish a collaborative innovation mechanism for cultural and technological research and development. The cross disciplinary cooperation of multi format integration also needs to strengthen policy support and standard construction, in order to enhance the standardization level of the cultural market, protect cultural innovation achievements and the innovation drive of cultural enterprises. ——Tan Dake, Dean of the Film School of Shandong University of Arts (New Press)