Recently, many regions have taken multiple measures to stimulate new vitality in the consumer market by cultivating new consumption scenarios, developing new business models, and implementing precise policies, injecting new momentum into high-quality economic development. For example, in Zhengzhou, Henan, a number of high-energy commercial landmarks such as China Resources Zhengdong Wanda Plaza, Songnan Impression City, and JD Outlet Zhengzhou's first store have successively appeared. Projects such as Pangdonglai and Hongfang are accelerating, making the "first store economy" and "first launch economy" a new engine to drive the city's consumption level to rise; Sichuan, Anhui and other places rely on local resource advantages to create rich winter tourism products, and open up new consumption scenarios through "trains+cultural tourism"; Guangdong has added multiple centralized refund points for outbound tax refunds that can be purchased and refunded immediately, and has also launched a mutual recognition service for outbound tax refunds that can be purchased and refunded at ports, providing overseas tourists with an efficient and convenient consumption experience; Chongqing, relying on its mountainous terrain, has created unique consumption scenes such as the Liziba light rail passing through buildings, opening up a new consumption space. Fu Yifu, a special researcher at Suzhou Commercial Bank, stated in an interview with reporters that various measures to promote consumption in different regions focus on four directions: commercial landmarks, cultural tourism integration, consumer convenience, and characteristic scenarios. Innovative scenarios are used to attract diverse consumer groups and inject momentum into the consumer market. Recently, the first store economy, the creation of distinctive tourism products, and the facilitation of tax refunds have become key engines driving consumption. ”Zhu Keli, founding director of the National Research Institute for New Economy, told reporters. In response to the new trends and hotspots in the current consumer field, the Ministry of Industry and Information Technology and six other departments recently issued the "Implementation Plan for Enhancing the Adaptability of Consumer Goods Supply and Demand to Further Promote Consumption", which proposes measures such as accelerating the innovative application of new technologies and models, expanding the supply of characteristic and new products, and cultivating new consumption scenarios and business models. Zhu Keli believes that stimulating consumption increment requires the formation of a two-way cycle of "supply creating demand, demand driving supply". By combining the initial launch economy, companies can be encouraged to innovate their product launch models, utilize online and offline integration methods, hold new product launches, experience activities, etc., to attract consumer attention; At the same time, enterprises should increase research and development investment, pay attention to changes in consumer demand, develop personalized and intelligent products, and meet consumers' pursuit of quality life. With the deepening of scene innovation, business integration, and policy empowerment, China's consumer market will enter a new stage of "experience driven, structural upgrading, and ecological win-win", providing lasting impetus for high-quality economic development. When it comes to the next steps to stimulate consumption growth, Fu Yifu suggests that one is to deepen the innovation of immersive scenarios. Deep integration of online and offline, cultivating technology empowered consumption scenarios such as virtual reality shopping and digital twin experiences, breaking the limitations of consumption time and space; Fully tap into the value of urban stock space and create diverse carriers such as creative markets, camping and leisure areas, and nighttime economic gathering areas. The second is to cultivate new digital formats. Standardize the development of live streaming e-commerce, instant retail, curatorial retail and other models, and encourage cross-border integration of "culture+consumption", "health+retail", "sports+commerce", etc; Utilizing low altitude economy to create new consumer scenarios such as "low altitude+cultural tourism" and "low altitude+logistics", providing experiences such as aerial sightseeing and drone delivery. The third is to focus on demand orientation and expand the supply of new products. Adhering to the consumption trends of green and low-carbon, intelligent upgrading, and aging friendly transformation, we will increase investment in the research and development of new energy vehicles, smart homes, smart health devices, elderly products, and other products to improve product quality and supply efficiency; Actively cultivate China-Chic cultural and creative, trendy toys, low altitude economic consumption and other market segments. The fourth is to strengthen policy empowerment and optimize the consumption development environment. Establish a fiscal and financial collaborative support mechanism, set up a consumption innovation guidance fund, and provide financial support for scene construction, business innovation, and product research and development; Continuously optimizing the business environment, relaxing market access for emerging consumer sectors, simplifying approval processes, and reducing innovation costs for market entities; Regularly hold consumption promotion activities, build a supply and demand docking platform, create a safe, reassuring, and vibrant consumption atmosphere, and comprehensively stimulate the potential for consumption growth. (New Society)