Now, rural areas can also order takeout. In Huizhou, Guangdong, the aroma of coffee wafts into the fields; Xianyang, Shaanxi, the birthday cake arrived at the village entrance on time. Grandpa and grandma received the fruits I ordered and were so happy that they couldn't keep their mouths shut. There's no need to rush back to cook for the elderly today. If the child wants to eat hamburgers, the village can also place orders. Each order not only records a transaction, but also a period of life, reflecting the warmth and convenience brought by overseas sales services to the countryside. What about 'takeaway into the village'? I opened the Meituan food delivery app, located in my rural hometown in Hebei, and placed an order. Although there are not many shops, there are plenty of delicious food, fruits and vegetables, daily necessities, flowers, and cakes available. A box of milk and a few snacks cost 74.5 yuan, with a delivery fee of 15 yuan. The distance is 15 kilometers and it will be delivered in over 50 minutes. The item was delivered, and on the other end of the phone, the family was pleasantly surprised. More than 50 minutes may not be fast for city residents who are accustomed to ordering takeout, but for fellow villagers, it is a unique experience. For a long time, the gap between urban and rural development has been an objective reality and our habitual "narrative framework". However, in fact, this gap is changing at a visible speed to the naked eye. More and more new farmers are returning to their land to raise themselves, and more and more new industries are extending from cities to fertile fields, with more and more possibilities sprouting in the fields. 'Delivery to the village' has become a side view and window for observing the integrated development of urban and rural areas. Some people say that "takeaway into villages" is a "two-way rush" between the sinking of the service market and the upgrading of rural consumption. Data shows that the average annual compound growth rate of domestic food delivery orders in counties exceeds 40%, and food delivery services have covered more than 2000 counties across the country. This convenience allows travelers to pass on their concerns at any time, and also allows fellow villagers to taste sweetness. Experts have pointed out that for every 1 percentage point increase in rural food delivery, it can drive a 0.3 percentage point increase in rural consumption. Small shops in rural areas are exploring online and offline channels, with riders shuttling between urban and rural areas. This gradually forming service chain is quietly reshaping the rural consumption ecology. However, the path of "takeaway into the village" is also full of challenges. My relatives in my hometown admitted that although takeout is convenient, the price is relatively high when including delivery fees. Occasionally trying something new is okay, but frequent consumption still requires careful consideration. Obviously, the rural consumer market has its own characteristics, and the short-term, high subsidy "strategy" may not be feasible. In fact, rural areas are not unfamiliar with "door-to-door delivery". In my memory, the shouts of walking through villages and alleys are still clear. At that time, 'takeaway' was a mobile service provided by sellers, and villagers could purchase according to their needs. Nowadays, fingertip food delivery is initiated by the buyer. This is precisely the profound change that the digital age has brought to rural China. How to better meet the various needs of rural areas under the change? The "15th Five Year Plan" proposes to "promote the integrated development of urban and rural areas" and "promote the basic modern living conditions in rural areas". In reality, rural areas in Jiangsu and Zhejiang provinces have started piloting drone delivery services; In some central and western regions, rural areas still face difficulties such as poor logistics and inconvenient door-to-door delivery. This reminds us that while we are happy to see more new supplies such as "takeout entering villages", we should also pay attention to those villages where "takeout cannot enter". The integrated development of urban and rural areas is a long and arduous task. In terms of "food delivery into villages", efforts need to be made in hardware to improve infrastructure such as networks and transportation; We also need to make efforts in software, release policy dividends, broaden channels for farmers to increase income, and make the wallets of our fellow villagers fuller. At the same time, platform enterprises also need to innovate their service models according to local conditions, such as exploring convenient services such as "express pickup" and "emergency drug delivery" in areas with scattered orders and low density. From "food delivery to villages" to new energy vehicles going to rural areas, from the popularization of smart home appliances to the rise of green consumption... In the journey towards modernization, rural areas are an indispensable part and a vibrant blue ocean. Let us participate and witness together on this path of integrated urban-rural development. (New Society)