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The intelligent transformation of the "World Small Commodity Capital" has a new path

2025-12-01   

In the first three quarters of this year, the total import and export value of Yiwu City in Zhejiang Province has exceeded 600 billion yuan, approaching the level of 668.93 billion yuan for the whole year last year, with a year-on-year increase of 26.3%. Among them, exports increased by 25.7% year-on-year and imports increased by 31.3% year-on-year. This impressive achievement has attracted the attention and coverage of foreign media such as The New York Times. In the current complex and ever-changing global trade situation, the sustained prosperity of the Yiwu commodity market in Zhejiang Province demonstrates the resilience of Chinese manufacturing and the vitality of foreign trade. According to data from the General Administration of Customs, in the first three quarters of 2025, China's exports of holiday supplies, dolls, and animal shaped toys exceeded 50 billion yuan and were sold to more than 200 countries and regions worldwide. Behind this is China's small commodity foreign trade breaking through traditional bottlenecks through intelligent transformation and opening up new growth spaces through innovation. Yiwu, known as the "World Capital of Small Commodities," is a vivid window for observing the transformation towards intelligence - plush toys equipped with artificial intelligence enable interactive communication; 10G optical network transforms merchants into international "cloud merchants"; Gradient development of "N+X lightweight transformation - digital workshop - intelligent factory - future factory"; The small commodity trade map continues to expand globally... vivid scenes outline the evolution trajectory of China's small commodity foreign trade from "passive order taking" to "value innovation" and "intelligent premium". We see that smarter new products, more agile intelligent new technologies, and more flexible new trade ecosystems have solved the traditional dilemma of "passive order taking" and "low price competition" in small commodity foreign trade. Nowadays, intelligent technology brings vitality to product innovation: it is no longer limited to meeting order demands, but creates new markets through intelligent innovation and value-added. Product research and development has shifted from blindly following trends to targeted innovation, creating new sources of power for "Made in China" and brand going global. It has also written new footnotes for forging a more resilient Chinese economy. The intelligent transformation of small commodities is not only reflected in product innovation, but also amplifies the efficiency advantages of the entire trade chain. For example, the "YiPay" platform realizes "instant delivery" of global payments, and the digital supply chain platform connects domestic and foreign warehousing and logistics lines, greatly shortening transaction time and logistics cycles. In addition, AI technology is widely used in various aspects of small commodity foreign trade, such as AI quality inspection, flexible production lines, digital live streaming, AI intelligent shopping guidance, etc. The spillover effects of these technologies are driving more enterprises in the industrial chain to join the ranks of transformation, enhancing the overall synergy efficiency and competitiveness of small commodity trade. The market procurement trade pioneered by Yiwu and promoted nationwide has overcome traditional foreign trade problems such as small orders, scattered goods, and cumbersome inspections with the comprehensive empowerment of intelligence. "Same day order acceptance, next day delivery, and one week arrival" has become a reality in Yiwu, which is a direct result of the deep integration of small commodity intelligence and market procurement trade. AI enables ordinary merchants to become "global trade experts", making it more convenient to export small batches and multiple categories of goods. The "front store, back factory" model has been upgraded to a "front store, back chain" ecosystem; Intelligence reduces customs clearance, logistics, and marketing costs, significantly lowers trade costs, and real-time translation technology breaks down language barriers for foreign merchants to view goods; With the help of intelligent technology, the small commodity trade map has broken through regional limitations and expanded globally. The intelligent transformation is reshaping the core competitiveness of China's small commodity foreign trade. We are pleased to see that Yiwu is getting rid of the dilemma of "competing for low prices", and the trend of seller dominance and mutual dependence between buyers and sellers in the trade relationship matrix is becoming more prominent, with significant increase in pricing power of enterprises. Market diversification continues to consolidate, and Chinese small commodities have gained more global trading partners. In the first three quarters of 2025, Yiwu's import and export to countries jointly building the "the Belt and Road" reached 429.39 billion yuan, an increase of 28.9%, accounting for 68% of Yiwu's total import and export value in the same period, effectively improving its ability to withstand risks. At the same time, green development has become a new trend in the industry, with more and more companies adopting recycled materials, optimizing product carbon footprints, actively adapting to international ESG standards, and moving towards a new height of "digitalization, globalization, servitization, and greenization", building a new trade pattern of "buying globally, selling globally, and intelligent globally". Faced with the complex global foreign trade environment, the path of intelligent transformation still needs to be continuously explored. In the process of actively embracing trends and resolving challenges, we should actively participate in the construction of international rules based on our own industrial advantages, in order to continuously polish the "golden business card" of small commodity foreign trade with distinctive Chinese characteristics. True competitiveness lies not only in how many goods are produced, but also in how much irreplaceable value can be created. Supported by product upgrades, technological empowerment, and ecological synergy, China's small commodity foreign trade is writing a new chapter on the global trade stage with a more intelligent, efficient, and resilient attitude. (New Society)

Edit:Yi Yi Responsible editor:Li Nian

Source:www.people.cn

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