Recently, with the approval of the State Council, the Ministry of Industry and Information Technology and six other departments jointly issued the "Implementation Plan for Enhancing the Adaptability of Supply and Demand of Consumer Goods and Further Promoting Consumption" (hereinafter referred to as the "Plan"), which aims to lead industrial upgrading with consumption upgrading, better meet diverse demands with high-quality supply, and achieve a higher level of dynamic balance between supply and demand. The Plan deploys 19 key tasks in 5 aspects, many of which involve innovative applications of new technologies and scenario empowerment. In terms of accelerating the innovative application of new technologies and models, the "Plan" requires focusing on key industries such as intelligent connected new energy vehicles and consumer electronics to carry out the "Double Hundred Model Creation Day". Prior to this, with the approval of the State Council, the Ministry of Industry and Information Technology and six other departments jointly issued the "Implementation Plan for Enhancing the Adaptability of Consumer Goods Supply and Demand and Further Promoting Consumption" (hereinafter referred to as the "Plan"), which aims to lead industrial upgrading with consumption upgrading, better meet diversified demand with high-quality supply, and achieve a higher level of dynamic balance between supply and demand. New application special activity, creating 100 iconic products, 100 innovative enterprises, and a batch of new product first use scenario samples that can be experienced and promoted. At the same time, we need to promote efficient response manufacturing models, implement the "Thousand Factories, Thousand Faces" transformation plan, and establish a full chain digital system of "user demand intelligent design flexible production". In addition, it is necessary to strengthen the integration and empowerment of artificial intelligence, promote the application of artificial intelligence in all industries, fields, and processes of consumer goods, and promote new tools such as generative artificial intelligence and 3D digital design. In terms of cultivating new consumption scenarios and formats, the "Plan" requires actively promoting the launch of consumer goods, strengthening the empowerment of digital intelligence technology, and building an "online+offline" product launch matrix. At the same time, it is necessary to develop new formats such as live streaming e-commerce, instant retail, curatorial retail, and circular e-commerce in an orderly manner, encourage platform enterprises to use artificial intelligence technology in accordance with the law and regulations to explore user needs, match and push products and services, support platform enterprises to apply digital technologies such as virtual reality, metaverse, artificial intelligence, blockchain, etc., and create multi scene and immersive consumer experiences. It is reported that this is the first policy document on promoting consumption issued after the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China. Next, the Ministry of Industry and Information Technology will work with relevant departments to promote the dissemination of the "Plan" and further stimulate the release of consumption potential. (New Society)