Developing public cultural services is an inherent requirement for safeguarding people's cultural rights and improving their quality of life, and an important way to fill the gaps in cultural development. The Proposal of the Central Committee of the Communist Party of China on Formulating the 15th Five Year Plan for National Economic and Social Development proposes to "adhere to cultural benefits for the people, implement actions to improve the quality and efficiency of public cultural services", and make arrangements to meet the growing spiritual and cultural needs of the people, so that everyone has more hope for a better future life. Nowadays, more and more cultural destinations are taking root in the streets, alleys, and rural areas, becoming a scenery within reach of ordinary people. Since the 14th Five Year Plan, China's public cultural service system has been further improved, with continuous improvement in standardization and equalization levels, effectively bridging the "last mile" of public cultural services. As of the end of 2024, there are a total of 3248 public libraries, nearly 44000 mass cultural institutions, and over 40000 new public cultural spaces in China. Mass literary and artistic creation is shining with a new atmosphere, and a number of excellent works have emerged. The cultural benefit projects such as the introduction of traditional Chinese opera into rural areas continue to be implemented, and activities such as nationwide reading and art popularization are widely and deeply carried out. Popular mass cultural activity brands such as the Citizen Cultural Festival, "Village Evening", "Village Song", and square dance are leading the trend and boosting the spirit. Material abundance and spiritual richness are the fundamental requirements of socialist modernization. In the new era and new journey, the people's demand for spiritual and cultural services has risen from "whether there is or not, whether it is lacking" to "whether it is good or not, whether it is refined or not", and promoting the improvement and efficiency of public cultural services has become an urgent task. The head of the Public Service Department of the Ministry of Culture and Tourism stated, "The implementation of the action to improve the quality and efficiency of public cultural services is mainly aimed at promoting solutions to prominent problems such as unreasonable allocation of public cultural resources, uneven distribution of urban and rural public cultural services, insufficient release of digital empowerment, and insufficient openness and sharing of public cultural services. We aim to establish a high-quality public cultural service pattern that matches the requirements of the goal of building a socialist cultural power and adapts to the growing needs of the people for a better life." The blueprint has been drawn, and the future is promising. New ideas and measures for cultural tourism, answering new questions about cultural benefits for the people, and depicting a new picture of the spiritual life of the people. Next, we need to continue improving the grassroots public cultural service network and filling in the gaps in both hardware and software at the grassroots level. Promote the upgrading and renovation of old public cultural facilities in various regions, create small and exquisite new public cultural spaces such as urban study rooms and art spaces according to local conditions, and build a more convenient cultural life circle. ”The person in charge said. How to make urban and rural public cultural facilities "built", "managed" and "utilized", and achieve "full load" operation? Yang Chenghu, Vice Dean of the School of Arts and Media at Beijing Normal University, suggested that we should transition from a "construction oriented" to an "operation oriented" approach, incorporating indicators such as public satisfaction and cultural innovation into the evaluation process, supporting community governance, volunteer organizations, and cultural enterprises to participate together, and transforming utilization rates into a "vitality index". How to further promote the direct delivery of high-quality cultural resources to the grassroots and improve the reach rate of grassroots public cultural services? The Ministry of Culture and Tourism has made specific arrangements: on the basis of free access, encourage the implementation of staggered and delayed services according to local conditions, and unleash the potential service efficiency of public cultural facilities; Activate battlefield resources, innovate and implement cultural welfare projects, promote the normalization of mobile book borrowing, welfare performances, art training and other services at the grassroots level; Enhance the digitalization, networking, and intelligence level of public cultural services, accelerate the construction of the national smart library system, and rely on the public cultural cloud to create a public service platform for popularizing art for all; Give full play to the role of the masses, strengthen the construction of grassroots cultural and artistic talents and teams, and continuously build a brand of mass cultural activities; Establish a sound mechanism for expressing and responding to the cultural needs of the masses, and establish a public cultural service model guided by the needs of the masses. (New Society)