At present, with the overall advancement of Chinese path to modernization, the people's requirements for the quality of spiritual and cultural life are constantly improving. How to solve the structural problem of unbalanced and inadequate cultural development has become the key link to achieve common prosperity in spiritual life. Culture and technology are deeply integrating at an unprecedented speed, and various new technological forces are driving the optimization and upgrading of cultural services, the improvement of cultural supply quality and efficiency, and the precise allocation of cultural resources, becoming a new driving force for promoting the common prosperity of people's spiritual life. Improving the level of cultural services and enriching the spiritual and cultural life of the people. General Secretary Xi Jinping pointed out that "common prosperity is the common prosperity of all the people, and it is the material and spiritual prosperity of the people. In the process of promoting Chinese path to modernization, the optimization and upgrading of cultural services is not only a key measure to enhance the country's cultural soft power, but also an important path to achieve common prosperity of people's spiritual life. Currently, China has made significant progress in the construction of its public cultural service system, with a basic infrastructure network covering both urban and rural areas. Public cultural activities are becoming increasingly diverse, and the cultural welfare project continues to deepen. However, overall, there are still some structural contradictions and functional shortcomings in cultural services. Therefore, it is necessary to continue to promote the optimization and upgrading of cultural services to better meet the spiritual and cultural needs of the people. To improve the level of cultural services, it is necessary to firmly grasp the value orientation centered on the people and explore institutional and mechanism innovation. The Third Plenum of the 20th Central Committee of the Communist Party of China proposed to deepen the reform of the cultural system and mechanism. We should improve the coverage of urban and rural areas and establish a convenient and efficient public cultural service network, so that high-quality cultural resources can reach the grassroots level and benefit the whole nation, enabling the people to enjoy high-quality cultural services at their doorstep. Deepen the reform in the field of public cultural services, build a service pattern led by the government, coordinated by society, and jointly built by the masses, transform cultural services from one-way supply to collaborative construction, and encourage the participation of the masses in the planning, implementation, and evaluation of cultural activities. Actively building new platforms such as digital cultural centers, cloud exhibitions, and online libraries, making cultural resource allocation more efficient and cultural life participation more convenient, and promoting the leap of cultural services from "basic accessibility" to "smart sharing". We must adhere to the leading role of socialist core values, give full play to the role of culture in nurturing our hearts, minds, and sentiments, and cultivate the spirit and temperament of the whole nation to be full of vigor and vitality. In recent years, China's cultural industry has flourished, but there is still a scarcity of cultural masterpieces that truly possess ideological depth and artistic level, which puts higher demands on the cultural supply system. We should grasp the relationship between ideological attributes and industrial attributes, social benefits and economic benefits, always adhere to the direction of socialist advanced culture, always prioritize social benefits, continuously promote the integration of culture and technology, and enhance cultural supply capacity. Currently, technology is redefining the production logic of culture. More and more cultural creators are using emerging technological means to promote the creative transformation and innovative development of excellent traditional Chinese culture, producing more high-quality cultural products that combine social and economic benefits, better meeting the spiritual and cultural needs of the people, enriching their spiritual world, and allowing people to deeply feel the enormous charm of traditional culture. In addition, new cultural carriers and dissemination methods such as interactive short dramas, electronic games, and digital art exhibitions continue to emerge, gradually becoming important media for daily leisure and entertainment for the public. To promote the improvement of cultural supply quality and efficiency through the integration of culture and technology, solid institutional guarantees are also needed. The government should play a coordinating role in building a cultural ecosystem that is both oriented towards public services and able to protect market vitality. We should establish and improve intellectual property protection mechanisms to safeguard the legitimate rights and interests of creators and stimulate the source of cultural innovation. The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China proposed to "improve the cultural industry system and market system, cultivate excellent cultural enterprises and brands, implement the strategy of driving major cultural industry projects, and implement active cultural and economic policies", creating a good institutional ecology for the integrated development of culture and technology, which is conducive to promoting the improvement and efficiency of cultural supply. Optimizing the allocation of cultural resources and enabling people to share spiritual and cultural achievements. In today's increasingly diverse spiritual life needs of the people, content production based solely on experience is difficult to meet the practical challenges of supply-demand matching. We must adhere to putting the people at the center, optimize the allocation of cultural resources through the deep integration of culture and technology, and help achieve common prosperity in people's spiritual life. With the help of cutting-edge technologies such as artificial intelligence and big data, the deep integration of culture and technology has promoted the transformation of cultural resource allocation models from traditional allocation methods to intelligent, platform based, and personalized allocation methods, providing a new path for achieving efficient coverage of public cultural services. By dynamically profiling the age structure, cultural preferences, language habits, and regional characteristics of user groups, real-time analysis can be conducted on their interests, cultural backgrounds, and aesthetic styles, making the supply of public cultural products more accurate. At the same time, this allocation method also guides creators to accurately position their creative direction, coordinate and optimize the allocation of cultural resources, and enhance the sense of gain and satisfaction of cultural consumption among the people. In addition, it is necessary to strengthen the value guidance and quality supervision of the cultural resource allocation process, while improving the efficiency of content recommendation, and building a content recommendation mechanism with public orientation. The selection of high-quality content should not be based solely on traffic, but should adhere to the standard of balancing ideology, artistry, and social responsibility, ensuring that algorithms respond to the diverse spiritual needs of the people while not deviating from the mainstream cultural direction, ensuring that public cultural content is both innovative and ideological, and promoting the co construction of cultural resource allocation, content supervision, and value guidance among the masses. The deep integration of culture and technology is a profound transformation of cultural production methods. It adheres to the value orientation of putting the people at the center, using technology as a lever and system as a guarantee, promoting the restructuring of cultural resources, optimizing the supply mechanism of cultural services and cultural products, and injecting strong momentum into achieving common prosperity in people's spiritual life. We should continue to deepen the reform of the cultural system and mechanism, fully unleash the potential of emerging technologies, improve the quality of cultural supply and cultural governance capabilities, and continuously enhance the people's sense of spiritual gain and cultural identity. (Xinhua News Agency) Author: Yu Ping (Researcher at the Tianjin Research Center for the Theory of Socialism with Chinese Characteristics and Associate Professor at the School of Marxism, Tianjin University)