Recently, many regions have released policies related to financial support for expanding consumption. Among them, supporting the listing of consumer enterprises and guiding financial institutions to make full use of service consumption and pension refinancing are the focus of policy support. Experts say that supporting high-quality consumer enterprises to go public is conducive to enhancing corporate credibility, expanding high-quality supply, optimizing consumption structure, and meeting diversified needs. Increasing credit support for consumer enterprises will promote the healthy development of service consumption and pension refinancing, injecting momentum into the recovery of the consumer market. Supporting high-quality enterprises to go public and supporting consumer oriented enterprises to go public is one of the key areas of financial support for expanding consumption in some regions. The Implementation Plan for Financial Support to Boost and Expand Consumption in Beijing proposes to support high-quality enterprises in the production, channel, terminal and other consumption industry chains that meet the conditions to raise funds through issuance and listing, and listing on the New Third Board. The "Action Plan for Strengthening Shanghai's Commercial Brand Building" released by Shanghai proposes to strengthen the cultivation and service of reserve enterprises for listing, and support well-known brand enterprises that meet the conditions to list domestically and internationally. Utilizing the capital market to support financing for consumer enterprises is of great significance for expanding domestic demand and boosting consumption. Liu Xiangdong, Deputy Director of the Research and Information Department of the China International Economic Exchange Center, stated in an interview with China Securities Journal that supporting high-quality consumer enterprises to go public, expand production and innovate products through financing, directly expand high-quality supply, enhance corporate credibility, optimize consumption structure, and meet diversified needs. In addition, the steady growth of consumer listed companies can enhance residents' property income and increase their willingness to consume through the wealth effect. According to Wind data, as of November 24th, 18 optional consumer enterprises have been listed in China since the beginning of this year. According to the classification of industries at the Shenwan level, there are 13 automobile companies, 2 light industrial manufacturing companies, 1 machinery and equipment company, 1 textile and clothing company, and 1 electronics company. In addition to leveraging the capital market, some places have also increased their credit support for consumer enterprises. The "Financial Support Measures for the 'Guangdong Enjoys Warm Winter and Enjoys Guangdong' Consumption Season Activity" released by Guangdong proposes to guide financial institutions to make good use of their services for consumption and elderly care, and encourage them to increase credit investment in key consumption areas such as accommodation and catering, cultural and sports entertainment, resident services, and tourism. The "Several Policy Measures on Consolidating and Expanding the Positive Momentum of Economic Recovery" released by Sichuan proposes to implement rewards and subsidies for bank institutions' pension re loans. Experts believe that increasing credit support for consumer enterprises will promote the healthy development of service consumption and pension refinancing, injecting momentum into the recovery of the consumer market. With the expansion of service consumption becoming a key policy support focus, the credit support for the service industry is also continuously increasing. "Wen Bin, Chief Economist of Minsheng Bank, believes that service consumption in areas such as catering, cultural tourism, education, healthcare, and elderly care has the characteristics of high frequency and strong sustainability. As residents' consumption demand upgrades from necessities to higher levels and more types of service-oriented consumption, service consumption is expected to become a long-term lever for the smooth implementation of the domestic demand expansion strategy in the future. The financing needs of consumer enterprises are relatively scattered, and there are differences in financing cycles among different types of enterprises. Therefore, precise financial support for consumer enterprises should be implemented. ”Fu Yifu, a special researcher at Su Shang Bank, said that for commodity consumption enterprises, they should strengthen the financial services of exchanging old for new, and provide services such as inventory pledge loans and accounts receivable financing. For service consumption enterprises, make good use of service consumption and elderly care refinancing, increase credit loans and renewal support in wholesale and retail, elderly care and childcare and other fields. For new consumer enterprises, we should explore exclusive credit products for digital and green consumption, encourage equity financing, and support innovative development of seed and start-up enterprises. Liu Xiangdong suggested promoting structural policy innovation measures, including expanding the scale of service consumption refinancing, with a focus on supporting areas such as culture, tourism, and elderly care; Adjust the subsidy structure of "trade in" and tilt towards upgraded consumption such as smart terminals and green home appliances. At the same time, we will expand the supply of consumer oriented public services, promote the supply of inclusive financial services, strengthen consumer finance supervision, standardize post loan management, develop aging friendly credit products and financial solutions for childcare subsidies. (New Society)