From Bangkok, Thailand to S ã o Paulo, Brazil, the streets are filled with electric cars from various Chinese brands; In front of the overseas store of Pop Mart, young people are queuing up to buy a LABUBU doll; Chinese household robots with various functions such as mowing and sweeping are selling well on cross-border e-commerce platforms. These daily events happening in different corners of the world are reshaping the global impression of 'Made in China'. The main driving force behind this change is the increasingly active private enterprises in China. Unlike the simple "product export" in the past, private enterprises are increasingly going global. From trendy toys to new Chinese tea drinks, from smart homes to new energy vehicles, more and more innovative Chinese brands are gradually becoming a part of overseas consumers' "clothing, food, housing, and transportation". Their products may not be cheaper than similar overseas products, but they can attract users to pay for innovative technology, unique design, or cultural experience. Observations suggest that private enterprises' "going global" is positively climbing towards the high-end of the industrial chain and value chain, promoting the comprehensive upgrading of "Made in China" to "Created in China". This change is largely due to the continuous enhancement of innovation vitality in private enterprises. The research and analysis report released by the All China Federation of Industry and Commerce shows that in 2025, the actual R&D expenses of the top 500 private enterprises in China amounted to 1.13 trillion yuan, with an average R&D investment intensity of 2.77%. The popularization of digital technology has laid a more convenient channel for enterprises to "go global". Cross border e-commerce platforms represented by SHEIN and Alibaba International Station efficiently connect the personalized needs of "thousands of people, thousands of faces" with the Chinese supply chain, and enable "Made in China" to reach global consumers more directly and quickly. According to data from the Chinese Ministry of Commerce, the number of cross-border e-commerce entities in China has exceeded 120000, and the number of overseas warehouses has exceeded 2500. In the eyes of experts, China has established the world's most complete industrial system and efficient cross-border e-commerce ecosystem, with a complete supply chain and strong digital capabilities, allowing Chinese enterprises to better radiate their production and service capabilities globally. But 'going out' is just the beginning, 'going in' is the key. Going deep into the local market and understanding local culture has become a "mandatory course" for Chinese enterprises to internationalize. Signing contracts with local artists around the world for creative incubation, and launching products with regional cultural characteristics according to local conditions. The Chinese fashion play brand Bubble Mart has effectively improved its consumer awareness in the local market through a series of measures. This localized thinking has also become a consensus for more Chinese private enterprises to "go global". For example, mobile phone manufacturer OPPO has optimized the social entertainment function of mobile phone shooting for Latin American users who enjoy singing and dancing; To tackle the problem of weak signal in the Indonesian offshore area through technological research, and achieve the goal of "communication with only one signal". According to reports, OPPO's business currently covers over 70 countries and regions worldwide, with approximately 60% of shipments coming from overseas. OPPO's overseas representative stated that it is the depth of localization that has enabled the breadth of globalization. Nowadays, the localization practice of Chinese enterprises is not limited to product adaptation, but also achieves deep connection with local society through various means such as establishing overseas research and development centers, production bases, and supply chain systems, hiring and cultivating local employees. This kind of connection continuously releases spillover effects: enterprises can more accurately respond to the differentiated needs of various markets, while driving local employment and industrial upgrading, creating greater economic and social benefits. During this process, the recognition of Chinese brands in overseas markets has gradually shifted from "price" to "value" recognition. This transformation not only witnesses how global consumers redefine "Made in China", but also reflects the true integration of Chinese enterprises with the global market. As this process continues to deepen, the image of a more innovative and open China is becoming increasingly clear. (New Society)