Recently, there have been significant signs of recovery in the bank wealth management market. Not only has the number of newly issued wealth management products increased, but the benchmark for product performance has also risen, showing an overall positive trend of "both quantity and price rising". From specific data, Puyi Standard Data shows that last week (November 10th to November 16th), a total of 573 new bank wealth management products were issued in the market, an increase of 41 compared to the previous week. In terms of product types, 166 new open products were launched, with an average performance benchmark of 2.02%, an increase of 0.08 percentage points from the previous week; 407 new closed products were launched, with an average performance benchmark of 2.38%, a slight increase of 0.02 percentage points from the previous week. Both types of products showed a slight upward trend in average performance benchmark. For the reason why the number of bank wealth management products issued this time has rebounded synchronously with the average performance benchmark, Gao Zhengyang, a special researcher at Su Shang Bank, told reporters that firstly, the deposit interest rate continues to decline, coupled with the demand for capital reallocation among residents after some high interest deposits mature, the dual driving force jointly promotes the growth of new wealth management product scale; Secondly, the current asset side returns are still suppressed, and the short-term demand for funds has increased. In order to attract funds, institutions have chosen to raise their product performance benchmark. Looking ahead to the trend of bank wealth management scale in the fourth quarter, industry experts generally hold an optimistic attitude. Gao Zhengyang stated that it is expected that the scale of bank wealth management issuance will maintain a moderate growth trend. On the one hand, the downward trend of deposit interest rates coupled with the gradual maturity of high interest deposits in the early stage, the continuous release of residents' asset allocation demand, and the yield advantage of wealth management products are expected to further attract capital inflows; On the other hand, as the equity market gradually recovers, the issuance scale of "fixed income+" products may gradually increase. It is worth noting that pure fixed income products are affected by the macro interest rate environment and structural suppression of asset yield, and the overall yield is expected to continue to decline in the future. The recovery of the equity market can provide room for increased returns for "fixed income+" products, helping to balance the overall product yield level. Lou Feipeng, a researcher at China Postal Savings Bank, told reporters that the scale of bank wealth management is expected to show a "steady and slow" growth trend in the fourth quarter - although the decline in deposit interest rates and the reallocation of household assets are still important supporting factors, the growth rate of scale may gradually slow down. Regarding how to balance scale expansion and stable returns, Gao Zhengyang believes that the first step is to establish an asset allocation framework of "fixed income base+diversified thickening", using fixed income assets to control product volatility risks, while moderately increasing the allocation of assets such as equity to enhance return levels, and further diversifying risks through multi strategy combinations; Secondly, it is necessary to refine product segmentation and design differentiated products for customers with different risk preferences, accurately meeting the needs of various investors in terms of risk preferences and liquidity; Finally, in terms of operational management, it is necessary to strengthen duration management and liquidity reserves to effectively prevent large-scale redemption risks caused by market fluctuations. Lou Feipeng added that the banking wealth management industry needs to work together from both product design and asset allocation: on the one hand, continuously strengthen the construction of the "multi asset, multi strategy" system, enhance the ability to allocate non-traditional assets such as equity and REITs, in order to enhance product yield elasticity; On the other hand, with the help of digital investment research tools and customer segmentation systems, precise matching of different risk preference customer groups can be achieved, promoting the development of wealth management services towards more accurate and efficient directions. Regarding the important participant of wealth management companies, Gao Zhengyang stated that firstly, we need to continuously strengthen our investment research capabilities and asset allocation capabilities, build a deep level research system covering multiple fields such as bonds, equity markets, and commodities, flexibly adjust the stock bond allocation ratio based on economic cycle judgments, and use hedging tools to smooth out income fluctuations. Secondly, we need to deepen the stratification of the "fixed income+" strategy and launch differentiated products - for stable customers, we can control the drawdown by combining short-term bonds with low volatility equity assets; For aggressive customers, derivative linked indices can be embedded to further enhance returns. Thirdly, it is necessary to establish a comprehensive risk management system, evaluate the stability of returns in extreme environments through testing, and improve investment research efficiency and customer adaptation accuracy through digital transformation, ultimately achieving a dynamic balance between scale, returns, and risks. (New Society)