How to maximize the "favorability value" of a city
2025-11-19
【 Keywords 】 "Fan Train" 【 Event 】 "Life is a long road, thank you Xiamen Station!" In Xiamen, Fujian, hundreds of fans who attended a concert boarded the G9812 "Fan Train" and embarked on their journey home. Departing in the early morning, singer posters are posted in the carriage, a "temporary storage area for emergency supplies" is set up, the broadcasting mode is switched to "low volume mode" while driving, and wake-up services are provided upon arrival... The "fan train" is used to promptly transport passengers returning at night after the concert ends, bringing a warm end to the cross city viewing. A desired concert, a rare exhibition, a passionate event... For a period of time, various cultural and tourism activities with unique characteristics have been held in various places, promoting the high popularity of "cross city tourism". Data shows that last year, large-scale concerts covered 180 cities, and the average cross city viewing rate for large-scale performances remained above 60%. When traveling, there is a high demand for excitement, but on the return journey, one often feels physically and mentally exhausted. Overconcentration of passenger flow leads to traffic congestion, difficulty in obtaining return tickets, and the availability of tickets at the right time. These problems have become hidden pains that cannot be avoided in "cross city tourism". Demand is the direction for improving services. The operation of the 'fan special train' originated from accurately capturing specific difficulties such as the inconvenience of returning late at night and the impact on the next day's work for passengers watching performances from other places. Similar to the 'fan only train', the blooming 'city supermarkets' in many places have brought the' fan only train 'to popularity. Some marathon races are equipped with' running friend only trains', and many cities have adopted measures such as opening shuttle bus lines, extending subway operating hours, and increasing taxi capacity to facilitate the 'micro circulation'. When tourists' pain points are seen and people's livelihood needs are met, thoughtful public services become a window to showcase the city's image. In the process of relieving people's worries, cities have gained a good reputation and caught a large flow of traffic, with less "overcoming" and "settling for", and more smooth travel and enjoyment. With the acceleration of new consumer scenarios, the role of service awareness and quality in the supply of the cultural and tourism market is becoming increasingly crucial. The popularity of Harbin, Heilongjiang Province is due to its "fancy customer service", which includes serving frozen pears, baking sweet potatoes with spoons, and creating an artificial moon to complement the scenery. With meticulous and responsive public services, Harbin has gained recognition from tourists. In the current era of abundant cultural and tourism supply, what tourists value is no longer just a "visit here", but a greater pursuit of deep experience and emotional resonance. This also puts higher demands on the supply side. Not long ago, the Qingming Shangheyuan Scenic Area in Kaifeng, Henan received praise for timely delivery of raincoats and ginger tea to tourists on rainy days. Thinking from the perspective of tourists, wanting to be at the forefront and focusing on details is the key to creating a unique and excellent consumer experience, which in turn enhances the city's cultural and tourism brand and attracts tourists to check in again. The urban temperature is reflected in the details of serving the people's lives. Whether it is Fuzhou, Fujian providing discounts on business districts and scenic spot tickets for college students and young entrepreneurs, Suzhou, Jiangsu supporting youth shops and building youth development oriented blocks, or Shanghai helping migrant workers achieve a comfortable living, these measures that reflect individuals and directly touch people's hearts reflect a warm and inclusive urban atmosphere, showcasing an open and atmospheric urban charm. People are the source of vitality for a city. A city that gathers "good relationships" and attracts "favorable values" naturally has the "attraction" of talents and accumulates development momentum. From this perspective, urban temperature also marks the development scale. A modern people's city, vitality and warmth are its unique charm. The sports facilities that can be reached by simply lifting one's foot downstairs in the residential area, the interlocking green shade during city strolls, and the convenient and fast process for handling affairs... These details enrich the "texture" of the city and amplify its charm silently. Looking forward to more heartwarming actions that focus on people, serve people, and invest in people, to lift everyone's happiness and promote more possibilities for economic and social development. (New Society)
Edit:Luoyu Responsible editor:Wang Erdong
Source:people.cn
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