Sci-Tech

How to break the dilemma of "pseudo aging" in the digital age

2025-11-18   

When 87 year old Li Leiming trembles his fingers on the smartphone screen and struggles to close the forever "off" ads, he is not struggling with the inconvenience brought by age, but rather playing a game with a whole set of malfunctioning "age appropriate" designs. The predicament of this elderly person reflects the digital dilemma that millions of seniors are experiencing - the "elder model" that should have been a source of assistance has instead become the source of trouble. Looking around, the "elder mode" of major apps seems to be thriving - font enlargement, simplified interface, and increased volume. However, beneath this layer of "age appropriate" clothing lies a dual loss of design philosophy and commercial logic. The homepage has prominent large characters, and the second level pages are copied exactly as they are; The pop-up window that induces downloads still persists, and low-quality videos are rampant. What is even more worrying is that these designs trap the elderly in a seemingly customized but actually harvested value loop, forming implicit digital bullying. At its root, the short-sighted drive of commercial interests cannot be shirked. For many Internet enterprises, the aging transformation is just a KPI to cope with the policy, rather than a social responsibility from the heart. The core profit model of advertising and induced downloads has been fully retained, resulting in nearly 30% of apps still being filled with marketing content in the "elder model". At the same time, the investment in design resources is seriously insufficient, and the priority of aging friendly projects is often placed after other businesses, lacking sustained investment and deep cultivation by specialized teams. The deeper problem lies in the fundamental misalignment of design concepts. Current designers often view aging adaptation as a patchwork of the standard version, rather than a re creation based on the real needs of elderly users. Only an age appropriate version designed and developed based on the needs of the elderly can truly enable them to move with ease and ease. Older people not only need to be able to see clearly, but also need to understand and use it with peace of mind. They need interaction logic that conforms to mental models, a secure environment that completely blocks ad pop ups, and inclusive design that supports both voice and handwriting. Technological progress should not come at the expense of the interests of vulnerable groups. While calling on enterprises to truly practice "inclusive design", it is even more important to recognize that solving the problem of digital aging requires the joint efforts of multiple parties. Regulatory authorities should improve standard regulations, establish a long-term supervision mechanism, and clearly stipulate that the "elder mode" must default to closing open screen ads and pop-up ads, prohibit the setting of induced download buttons, and implement a severe punishment mechanism of "one warning, two takedowns" for illegal apps, using institutional red lines to force enterprises to respect users. Internet enterprises need to go beyond the superficial "big character model" and really start from the scene of elderly users to build a safe, friendly and understandable digital environment. Simplify the operation process, eliminate unnecessary registration steps, and set commonly used functions as one click direct access. Purify the interface environment, compress the advertisement entrance to the minimum, and set the "confirmation delay" function for all jump links to avoid accidental touches. Children should also spend more time teaching their parents to identify online traps, helping them clean up junk apps on their phones, and setting up security measures. Communities can set up silver haired digital classrooms, inviting volunteers to guide the elderly in using smart devices step by step and answer practical operational questions. In this rapidly advancing digital age, we should not force everyone to become a technological trendsetter. People need to 'leave a way home for those who' run slowly '. This is not only a respect for the elderly, but also an important measure of the level of social civilization. When the elderly no longer need to compete with pop-up ads, and when they can use smart devices to obtain services with peace of mind and smoothness, the "elder mode" can truly break free from the shackles of formalism and become a bridge connecting the elderly with the digital world. What we need is the indispensable combination of technology and temperature, which is truly suitable for aging. May every technological innovation be accompanied by respect and care for the elderly, and let the sunshine of the digital age warm the old age of every silver haired elder. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Beijing Youth Daily

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