According to media reports, a children's watch that should only be used for positioning and calling has now become a "social hard currency" in the eyes of primary and secondary school students: adding friends, liking, buying "beautiful accounts", selling "high fan" accounts, and even giving rise to industry chains such as proxy accounts, likes brushing, and account leasing. A children's phone watch hides 100 'friends' and has over 500000 likes on its homepage - such an account can sell for 500 yuan. The reason why the above children's phone watch is so popular is mainly due to its' genius' design: it accurately replicates the patterns of adult social circles on underage products. As a children's phone watch, theoretically its functional settings are very limited, only including calling, location, etc. It also blocks social apps such as WeChat and QQ, and some new models have added learning assistance modules. But what really attracts children is its introduction of the social mechanism of "adding friends with a light touch", where they only need to touch their watch or enter their ID to establish contact. And it is precisely this' clever idea 'that has generated strong user stickiness. For minors, "homepage likes" have become a core indicator for measuring social status. Accounts with over 600000 likes are revered as "big shots", not only elevating their social hierarchy but also attracting a large number of fans. Having a 'big shot friend position' has become a social capital in the eyes of many children. As a result, children enthusiastically add friends and even generate a business of raising and selling accounts. The number of friends and likes can be sold for hundreds to thousands of yuan. Enhancing user stickiness and making users "unable to stop" is not a problem as a business strategy, but it is somewhat strange when applied to underage products. The Law on the Protection of Minors requires products targeting minors to prevent addiction and avoid negative influences. Legal experts have pointed out that the likes and rating system of this brand's watches can easily induce children to compare themselves and use them for a long time, which falls under the responsibility of not fully fulfilling the protection of minors. At the same time, the sales platform is also suspicious. The platform is aware that these products are social media accounts aimed at minors, but has not intervened in any way, which is also suspected of failing to fulfill the relevant obligations and requirements of the Law on the Protection of Minors. Therefore, both manufacturers and platforms may need to respond to public opinion: they need to examine whether these designs excessively stimulate comparison and addiction from the source, and actively set usage and sales boundaries and risk warnings under regulatory requirements. They cannot simply transplant the "traffic logic" to minors. However, when criticizing manufacturers, don't forget to take a look at children - they may not be addicted to "likes" and "ratings" themselves, but are striving to find a way to be seen and accepted in the limited digital space. Under the control of parents and the numerous restrictions of anti addiction systems, their entertainment choices are already limited, and this "light socializing" has become one of the few windows they can reach. Can this social need really not be accepted? I'm afraid not necessarily. Although children are young, their instinct to seek social interaction and recognition is no different from that of adults. Can these demands be met? For example, outside of class and homework, do they have sufficient space for activities, an environment where they can freely socialize, and a space where they can express themselves without being ridiculed? Children's time is packed, offline socializing is compressed to a minimum, and even activities during breaks and playing downstairs may be replaced by various safety concerns. So it's not surprising that they want to find some fun on their watches. These may also require parents and schools to reflect on themselves and find ways to create more authentic and accessible social scenes for them. Enable children to make friends, express themselves, and experience cooperation and competition in real life, rather than just trying these experiences on a small screen. Another thing that cannot be ignored is that children do not have the financial ability, and the funds they use to purchase accounts, recharge and like must also come from the parents' tacit approval or negligence. If you criticize manufacturers for promoting comparison, then don't forget to criticize adults who indulge their children financially. Don't just focus on children who lack self-control, and adults may also be affected. (New Society)