What kind of economic landscape can a cup of coffee outline? From the millions of acres of coffee plantations in Yunnan, to the creative features of wutong trees in Shanghai; From the precise control of baking curves in Kunshan's smart factory to the jumping coffee culture on the "Generation Z" social platform... This initial Western "import" has deeply integrated into the daily lives of Chinese people, reflecting the diverse atmosphere of the Chinese market. A cup of coffee can reveal the great potential of the Chinese market. Since 2010, coffee consumption in China has been growing at an average annual rate of over 15%, far exceeding the global average annual growth rate of about 2%. At present, the number of coffee related enterprises in China exceeds 250000, and the registration volume in the first 10 months of this year alone exceeds that of the whole year last year. The size of the market is not only reflected in its growth rate, but also in its vast space. According to relevant data, the scale of China's coffee industry will exceed 300 billion yuan in 2024, and the per capita annual consumption of coffee will reach 22.24 cups. Compared with markets such as Europe, America, Japan, and South Korea, there is still a certain gap in the per capita consumption of coffee in China, which also means that there is great potential and space for growth in the domestic coffee consumption market in the future. The coffee market in China has enormous potential. By firmly establishing a foothold in the Chinese market, there are more opportunities to be seen by the world. ”At the 8th CIIE held in Shanghai not long ago, a coffee merchant from Brazil commented as follows. Today, strolling on the streets of Chinese cities, one can see not only international coffee giants such as Starbucks, but also coffee "new forces" such as Luckin Coffee, Kudi Coffee, and Manner. In addition to the ubiquitous chain brands, owner cafes and boutique cafes with diverse styles and personalized focus have also emerged like mushrooms after rain. The endless flavor innovations such as Winter Yin Gong American style, Black Truffle Dirty, Licorice "Traditional Chinese Medicine Special Recipe" accurately capture diversified consumer demands and demonstrate the innovative vitality of the supply side. Innovation is not just about the product itself, it also means extending consumer scenarios towards diversity. In Xuhui, Shanghai, cafes are the "third space" for chatting and gathering during the day, and at night they transform into Liveband bars; In Baoshan, Yunnan, tourists come specifically to check in, just to experience the unique ritual of Mangkuan's "burnt coffee"; In Libo County, Guizhou Province, you can sit on a cliff over 200 meters high, sipping coffee while overlooking the pristine forest... A cup of coffee is blending with more scenes, reconstructing the time, space, and content of consumption. The shift towards a "new" coffee industry is driven by a profound transformation in China's consumer structure. Since the reform and opening up, China's commodity consumption has experienced a wave like development. With the continuous rise of per capita GDP, domestic demand is shifting from "material" consumption to "service-oriented" and "experiential" consumption that focuses more on improving the quality of life. People are increasingly concerned about the cultural connotations, social experiences, and emotional resonance carried by goods and services. Coffee+Music "," Coffee+Cultural Tourism "," Coffee+Sports "," Coffee+Intangible Cultural Heritage "... What people buy is not just a cup of coffee, but also an emotional experience, a cultural symbol, and a way of life. This also enlightens us that in the future, accurately understanding the "heart" needs of consumption, promoting deeper scene innovation and service upgrading, can not only better meet the growing needs of the people for a better life, but also activate potential consumption willingness and inject new momentum into domestic demand growth. The expansion and upgrading of the consumer end is continuously driving the maturity and expansion of the domestic coffee industry system. Entering the Hongqiao International Coffee Port located in Shanghai, we have established a complete industrial ecosystem from seed to cup, covering the entire lifecycle of production, research and development, live streaming, and design; Kunshan, Jiangsu, with its strong manufacturing foundation, has gathered "beans" into a "chain" to build a billion dollar coffee industry with global influence; On cross-border e-commerce platforms, smart coffee machines and other products produced in China are selling well overseas... From consumer terminals to full chain collaboration, from raw material production areas to creative centers, the Chinese coffee industry is achieving a significant leap from early "following" to "running in parallel" in more fields, and then to "leading" in segmented tracks. Not just the coffee economy. Looking at the whole country, from the initial economy and ice and snow economy, to the flower appreciation economy and silver hair economy, the constantly upgrading consumer expectations are giving birth to more new business models and new blue oceans; LABUBU has become popular worldwide, "Ne Zha 2" has sparked a craze for watching movies, "Su Chao" and "Zhe BA" have ignited new momentum in cultural tourism... Continuous innovation on the supply side has further stimulated broader consumer demand. The positive interaction between "supply" and "demand" is vividly unfolding in more industries and fields, constantly enhancing the endogenous driving force of the domestic circulation. A small cup of coffee reflects the vibrant vitality and vast space of the Chinese market. From "whether there is" to "whether it is good or not", from "whether it is enough" to "whether it is good or not", the aspirations of over 1.4 billion people for a better life are being transformed into surging momentum for promoting high-quality economic development through cups of coffee and repeated consumption. (New Society)