On the delivery label posted outside the package, there are countless similar "welfare" information such as "scan the QR code to draw water cup" and "don't open or receive red envelopes yet". However, these "welfare" advertisements printed on express waybills are full of traps. Mr. Yang from Binhai County, Jiangsu Province once fell into the "QR code trap". One day in 2024, after receiving an online shopping item, he casually scanned the QR code in the corner of the waybill with his phone. The screen of his phone instantly jumped to a certain "discount" page, and the scrolling subtitles of "charge 100 and get 200" immediately caught his attention. Anyway, I have to pay for my monthly phone bill... "Mr. Yang swiped the countdown prompt for the" limited time discount "that kept popping up on the page and pressed the payment button with his thumb. 100 yuan transfer successful! But the next day, when checking the phone bill, he found that there was not much money in his account. After searching carefully, he noticed the activity rules at the bottom of the recharge page, which were as thin as a mosquito's feet. He originally needed to pay attention to the official account, and manually received 20 yuan every month. For 10 consecutive months, if he did not receive it in the current month, he would be considered abandoned. I thought this was an activity of the courier company, but I didn't expect them to trick us into spending! I forgot to claim it last month, and the 20 yuan went straight to waste. ”Mr. Yang said. There are many people who have the same experience as Mr. Yang, and several elderly consumers have reported being deceived to the Binhai County Procuratorate in Jiangsu Province. Therefore, the court conducted an administrative public interest litigation investigation in December 2024. What's the mystery behind these QR code ads? The prosecutor in charge of the case decided to scan it. The prosecutor in charge of the case pointed his phone at the QR code "Scan the code to receive Maotai liquor" on the delivery label. With the "beep", the page jumps to the "big turntable" of the lottery, and then click the "lottery", it will display: "You are awesome! Congratulations on winning a full case of Baijiu!" According to the page tips, the prosecutor who handled the case filled in the home address and phone number, and received a call from the liquor salesperson the next day, saying that only 398 yuan of freight was needed to get a box of Baijiu, and payment on delivery... The prosecutor who handled the case scanned the code many times, and found that after scanning the code, links such as "0 yuan purchase" and "limited time recharge discount" often pop up on the page, requiring consumers to fill in personal information such as mobile phone number, ID number number, or induction Recharge the so-called "membership fee", and even jump to the cottage shopping platform... "The so-called 'welfare' is basically a commercial 'routine'. ”The prosecutor handling the case told the reporter. So, who is advertising? Why can it appear openly on the express waybill? The investigating prosecutor decided to go to the logistics park to investigate. We are completely unaware! These QR codes were not added by us. ”An e-commerce merchant stated that they have been using a third-party ordering software for a long time and have never actively set up advertising content. The investigating prosecutor found during on-site testing that when a merchant uses a printing software developed by a certain network technology company to print express waybills, the system automatically embeds QR code advertisements, and the merchant cannot intervene in the content. Based on the previous investigation, the investigating prosecutor continued to visit the responsible persons of various express delivery companies and checked the information of a certain network technology company, confirming that the above advertisement was not added by the merchant of the consumer's purchased goods, but came from relevant order making software and was "hitchhiking" into the package through the express waybill printing system. In order to rectify the chaos under this new business model, the Binhai County Procuratorate has clarified the responsibilities of e-commerce platforms, platform merchants, and order software development enterprises through investigation. In January 2025, the court issued a prosecutorial recommendation to the market supervision and management department, suggesting strengthening the supervision of express waybill advertisements. After receiving the prosecutorial suggestions, the market supervision and management department shall conduct supervision and inspection of express delivery enterprises and delivery points based on the clues provided by the prosecutorial organs. For illegal operators such as e-commerce platforms and software providers in other places, the market supervision and management department will transfer the clues to the local market supervision and management department, and report the common problems to the higher-level administrative authorities, requesting multi-party cooperation to solve the root cause of the problem. In February 2025, the Binhai County Procuratorate invited staff from the market supervision and management department, heads of various express delivery companies, and some platform merchants to hold a consultation meeting. After discussion, the market supervision and management department issued a "Notice on Preventing False Advertising" to 12 express delivery companies and relevant express station operators in the county, ordering merchants on 38 larger online platforms in the county to take measures to eliminate or cover up false advertising. At the same time, a representative of the People's Congress of Yancheng City who is concerned about this issue wrote representative suggestions based on the research report of the Binhai County Procuratorate and proposed them at the two sessions of the city. On June 23rd, the Market Supervision Administration of Yancheng City responded to the suggestion, stating that it will strictly fulfill its regulatory responsibilities, continue to strengthen law enforcement inspections, deepen source control, strengthen publicity and guidance, and cooperate with relevant departments to purify the advertising market environment. Recently, during our follow-up visit, we found that there were significantly fewer QR code advertisements on the express waybills in our jurisdiction. ”The handling prosecutor told reporters, "The governance of new business models requires the gathering of wisdom from multiple parties, and effectively safeguarding the people's' wallets' is our unremitting pursuit