The proposal of the "15th Five Year Plan" adopted at the Fourth Plenary Session of the 20th CPC Central Committee clearly states that "new mass literature and art will flourish under the Internet". This new deployment timely responds to the new trend of contemporary Chinese literary and artistic development, which is conducive to promoting the deepening of the dual empowerment of technology and literature, stimulating the vitality of cultural innovation and creation of the whole nation, and maximizing the gathering and transformation of innovative inspiration that bursts from cyberspace and creative enthusiasm that surges at the forefront of the times into cultural products that are popular among the masses. At the same time, it allows more people to have more opportunities to participate in the new era of cultural creation, and to write and display their own wonderful stories in the form of literature and art. In 2024, Yanhe magazine in Shaanxi Province published an article titled "The Rise of New Mass Literature and Art in the New Media Era" advocating for the concept of "new mass literature and art". Subsequently, the cultural and theoretical circles continued to engage in heated discussions, forming a nationwide hot cultural phenomenon. The 'New Popular Literature and Art' is rooted in the cultural soil of China in the new era. In today's era, the road to the rejuvenation of Chinese civilization is constantly advancing, and the development pattern and evolution trend of human civilization are deeply adjusted and reshaped in the intersection of diverse cultural exchanges and blending, calling for and nurturing new driving forces and patterns of cultural creation. The construction of a socialist cultural power in our country is steadily advancing, and the education level and social civilization level of the masses have generally improved. Public libraries, cultural centers, art galleries, and museums are open to the public for free, and cultural volunteer services are provided at the grassroots level. The number of mobile Internet users in China has exceeded 1.6 billion, the 5G network coverage has exceeded 90%, and cultural facilities and activities in the "cloud" benefit more urban and rural people. Guofeng China-Chic has formed a "new Chinese style" aesthetic trend in the whole society, especially among young people. Art exhibitions, flash mobs, etc. are popular in building business circles. Cultural and creative products with high artistic content are popular, village songs are loud and clear, and the construction of art villages is blooming... Economic and social development has put forward new requirements for the scale, quality and style of cultural arts, and opened up a broader space for them. Literature and art are becoming a necessity in life, bringing more and more people the "double happiness" of enjoyment and creation. The 'New Popular Literature and Art' continues the spiritual bloodline of the people's literature and art. The CPC is a party with a high degree of cultural consciousness, and the centennial struggle of the Party condenses the history of China's cultural progress. Since its establishment, the Party has regarded the construction of a scientific and popular new culture of the Chinese nation as its mission, actively promoting cultural construction and the flourishing development of literature and art. Today, as the practice subject of Chinese path to modernization, the "public" is not only the bearer of life, but also the narrator of life; Not only the beneficiaries of culture, but also the creators of culture; They are not only the material of literary narrative, but also the subject of narrative. They undertake the mission of cultural creation with a more confident attitude. The new wave of popular literature and art, which continues the bloodline of the people's literary and artistic spirit, has not only reached an unprecedented scale in the "quantity" of connecting literature and art with the masses, but also advanced to a new level in the "quality" of connecting literature and art with the masses due to the support of new technologies. The "New Popular Literature and Art" highlights the development dividends of new technologies and media. Technological progress is an important foundation for artistic innovation. The new media represented by the Internet has laid the preconditions for the rise of new mass literature and art. Technological progress, media changes, and their involvement in the field of literature and art have not only given rise to new types of literature and art, but also lowered the overall threshold for creation. In recent decades, with the blessing of the Internet, literature and art has shown a trend of new ideas and rapid iteration. From the earliest "literature and art spread on the Internet" to "online literature and art", from traditional opera and folk art that has won a large number of young fans on the short video platform to cultural theme webcasts that have become a clocking place for people's literary and artistic life... The Internet not only provides new themes and content for literature and art, but also gives it new forms and new aesthetics. According to the 56th Statistical Report on the Development of China's Internet, as of June 2025, the number of Internet users in China has reached 1.123 billion, the Internet penetration rate has reached 79.7%, and the number of short video and micro drama users has reached 1.068 billion and 626 million respectively. The "2024 Report on the Development of Chinese Online Literature" shows that by the end of 2024, the cumulative scale of online literature works in China was about 42.1 million, the cumulative scale of online literature users reached 638 million, and the total number of resident authors on online literature platforms was 30.301 million. The popularization and wide application of new technologies such as the Internet have influenced literature and art from multiple dimensions such as platform carrier, subject matter content, media foundation, and aesthetic connotation. The mechanism of literary and artistic creation, publication, and exchange has been restructured, so that more creative talents and aspirations have been released, and more creators and their achievements have been seen. This in turn has promoted creative and innovative activities, spawned more creators, and outlined a new picture of literature and art with vitality and new products emerging. As an open and emerging form of literature and art, the new popular literature and art originated from the extension of the era of popularization of literature and art since the early 20th century, emerged at the intersection of new technologies, new media, and social and cultural prosperity, and flourished in the reality of widespread improvement in social education and civilization. It is an iterative innovation of the way of communication and acceptance of literary and artistic creation under the condition of new media, and it is also an epochal manifestation of the original intention and essence of socialist literature and art, which has injected literary and artistic power into Chinese path to modernization. The realization of socialist modernization is a historical process of step-by-step progression and continuous development and progress. The period of the 15th Five Year Plan is a crucial period for consolidating the foundation and fully exerting efforts to achieve socialist modernization, and it plays an important role in carrying forward the past and opening up the future. Improving the level of social civilization, stimulating the vitality of cultural innovation and creation of the whole nation, and enriching the spiritual and cultural life of the people are important goals during the 15th Five Year Plan period, which have pointed out the direction for the prosperity of new popular literature and art. In the new wave of popular literature and art, industrial workers on assembly lines, delivery riders on electric vehicles, cleaning aunties in commercial buildings, waiters in small shops, and farmers in the fields, with their passion and sensitivity to life, use lenses, brushes, and words to vividly and timely reflect diverse and segmented real life, and contribute literary works such as poetry, novels, essays, calligraphy and painting, short videos, and micro dramas, bringing people a fresh and simple aesthetic enjoyment. At the same time, it should be noted that the new popular art is in the process of growth and is facing many "troubles" and problems. For example, in terms of themes, how to convey mainstream social values through individualized expression; How to reflect the development of the times through fragmented life in terms of content; In terms of form, how to maintain the freshness of the original ecology while also retaining the delicacy that art should have; How to make good use of the personalized recommendation advantages of big data while avoiding falling into the trap of "algorithm cocoon" and "traffic only theory" in communication; In terms of functionality, how to stimulate stronger innovation vitality and empower the overall development of the economy and society on the basis of presenting innovative achievements in popular culture; How to summarize the regularity and understanding of new popular literature and art in research, and use it to promote its stable and far-reaching development; wait. Looking ahead to the future, the inclusion of the "15th Five Year Plan" proposal in the new popular arts and literature provides an important opportunity to promote its healthy development. For the works and cases emerging in this new wave of culture, close attention should be paid to them, and objective evaluation and scientific analysis should be conducted based on extensive collection, in order to more accurately depict them, and thus consolidate the basic consensus of the academic community, industry, and management departments on the "new popular literature and art". At the same time, we should fully leverage the important role of literary criticism in guiding creation, launching high-quality works, improving aesthetics, and leading trends. Based on the development practice of new popular literature and art, we should innovate literary criticism terminology, paradigms, and writing styles, accurately and effectively comment on new works and phenomena, praise and criticize the good and the bad, stir up ambiguity and promote clarity, and launch iconic and exemplary works to create a good ecology for their healthy development. Author: Hu Yifeng (Deputy Director of the Theoretical Research Office of the China Federation of Literary and Art Circles)