At the just concluded 8th China International Import Expo, in addition to independent exhibitors, there were also group exhibition organizations from multiple countries appearing in groups. These exhibition organizers include official trade promotion agencies, chambers of commerce, and industry associations from multiple countries. They organize dispersed overseas enterprises into large-scale exhibition groups to jointly explore the Chinese market. Many exhibition organizers have been leading groups for many years, casting a vote of confidence in the Chinese market through their actions. Joining forces to participate in the exhibition and sharing opportunities. In the agricultural and food products exhibition area of the CIIE, the large and plump Australian avocados with bright and moist colors attract people to stop and admire. The booth is free for our company, even the decoration and layout are ready, I just need to bring the exhibits. ”Sofia Kremasco, from an Australian avocado company, told reporters. As an Australian exhibitor participating in the CIIE for the first time, she was invited by her home country's organizing agency to bring high-quality avocado samples from the area. Following the exhibition organizers to participate is very worry free. I can focus more on communicating with customers and promoting the good products that Australian farmers have worked hard to cultivate. Like Sofia, there are many companies that rely on exhibition organizers to participate collectively. John Madew, Deputy Consul General of the Australian Consulate General in Shanghai and Senior Trade and Investment Commissioner of the Australian Trade and Investment Commission (Austrade), introduced to reporters that as the official trade, education, and investment development promotion agency of the Australian government, Austrade has organized Australian companies to participate in the CIIE for eight consecutive years. This year, the Australian Trade Commission, in collaboration with several state governments and industry associations in Australia, has created an Australian brand pavilion with an area of over 1000 square meters, the largest in history, and organized about 180 companies to showcase their products. During the entire CIIE period, the total number of Australian exhibitors reached nearly 260, setting a historical record. This fully demonstrates that the CIIE is regarded by Australian companies as an excellent platform for expanding into the Chinese market, "said Ma Jie. Entering the booth of the Canadian Exhibition and Trade Association, products such as milk powder, fruit juice, seafood, edible oil, pet food, etc. are displayed in a concentrated manner. Many booths are crowded with people, and professional visitors come in an endless stream. The association has recommended numerous potential buyers and partners to us and assisted us in securing a booth. We also gained a lot of valuable market feedback, and the entire cooperation process was very pleasant. ”Lee Bramer, the head of blueberry business from Prince Edward Island, Canada, said. Canadian Ambassador to China Jennifer May stated that this year, the Consulate General of Canada in Shanghai, together with partners such as the Canada China Trade Council, the Shanghai Canada China Chamber of Commerce, and the Canadian Exhibition and Trade Association, organized a booth covering nearly 750 square meters to showcase Canada's products in the fields of agricultural food, consumer goods, and natural health products. Since the first CIIE in 2018, Canada has participated as the guest of honor for 8 consecutive years. The number of participating companies has also steadily increased year by year, from 60 in 2018 to 112 in 2025. Mei Qianlin stated that among the participating companies in this year's exhibition, there are not only mature brands such as Jianmeisheng that have been deeply rooted in the Chinese market for many years but have made their debut at the CIIE, but also many small and medium-sized enterprises that have taken the opportunity to test new products and actively explore channels. I have participated in the CIIE for three consecutive years, witnessing firsthand the continuous expansion of booth sizes for many Canadian companies and the continuous improvement of market confidence. The CIIE has become a key platform for promoting their development in China. Building bridges and paving the way, the exhibition area for agricultural and food products of enterprises was crowded with people in front of the booth of the Japan External Trade Organization. The food production demonstration on stage attracted a large audience. Yuji Honmiya, Minister of Agriculture, Forestry, Fisheries and Food Department of the Shanghai Representative Office of the Japan External Trade Organization, introduced that as a trade promotion agency established by Japan, the Japan External Trade Organization organized a total of 148 Japanese companies to participate in the exhibition, which is about three times the number last year. In the exhibition area, 270 types of specialty alcoholic beverages and foods are presented, vividly interpreting the "Japanese flavor". According to Yuji Honmiya, Japan's exhibition strategy is market-oriented, planning themes and inviting companies based on the ranking of exports to China each year to ensure that the exhibition content accurately matches the consumption pulse of the Chinese market. To assist Japanese companies in deeply cultivating the Chinese market, he stated that the institution also provides comprehensive support covering practical issues such as legal, labor, tax, and intellectual property, as well as professional assistance in market development, supply chain integration, talent introduction, and other aspects. Multiple exhibition organizers have stated that they are not only committed to lowering the entry barriers for companies to participate in exhibitions, but also provide a "one-stop" service from business communication to market promotion, helping companies to come prepared and accurately explore the Chinese market. We not only provide exhibition space, but also organize multiple exchange activities during the CIIE, including business matchmaking days, wine tasting events, buyer negotiations, and quick matchmaking events, effectively promoting the establishment of deep cooperation between Australian enterprises and Chinese buyers. ”Ma Jie stated that the large scale and large audience of the CIIE have brought together enormous business opportunities, and many companies are planning their annual market activities around the CIIE. In addition, the Australian Trade Commission actively organizes enterprises to participate in the China International Fair for Trade in Services and conducts roadshows in cities such as Wuhan, Chongqing, and Xiamen to expand the Chinese market in multiple dimensions. Compared to large enterprises, small and medium-sized enterprises have a higher dependence on exhibition organization platforms. To this end, we have organized multiple precise docking activities during the exhibition period, covering key categories such as meat, alcohol, dairy products, etc. We have also invited Chinese buyers through various channels and organized 'one-on-one' special negotiations to effectively help small and medium-sized enterprises overcome the resource and communication difficulties they face in independent market development. ”The President of the Canadian Exhibition and Trade Association, Zhang Zhe, said. Zhang Zhe introduced that many Canadian companies have participated in exhibitions with delegations for several consecutive years. As the reputation of the association's trade promotion work gradually spreads, more and more companies are actively applying to join our exhibition group. "He said that this year, the association has signed strategic cooperation agreements with multiple Chinese industry associations, and will jointly promote Chinese agricultural products and commercial enterprises to enter the Canadian market, achieving two-way cooperation and win-win outcomes. Seizing business opportunities and continuously cultivating innovative promotion methods such as live streaming sales at this year's CIIE are becoming new choices for many exhibition groups to attract consumers. Entering the booth of the South Korean Small and Medium sized Enterprise Revitalization Corporation, many South Korean companies are introducing their products to online audiences through live broadcasts. Popular categories such as facial mask, hand masks and skin care products have attracted a lot of attention in the live broadcast room. Kim Sang woo, the head of the Northeast Asia ASEAN Headquarters of the Korea Small and Medium Enterprises Revitalization Corporation, introduced that the corporation is a South Korean government agency dedicated to providing comprehensive services such as exhibitions, marketing, and financial support for overseas enterprises. This year, Gongtuan brought 36 Korean small and medium-sized enterprises to showcase their products, many of which were launched for the first time in the Chinese market. China has the world's largest live streaming e-commerce market, and we arrange live broadcasts for 36 companies in the exhibition group every day. ”Kim Sang woo said that they introduced Korean goods to Chinese consumers in real time through platforms such as Tiktok and Kwai. We hope to make Chinese consumers aware of these small and medium-sized enterprises through continuous exposure, "said Kim Sang woo. The CIIE has provided an important showcase for South Korean small and medium-sized enterprises. During last year's CIIE, a South Korean skincare company achieved sales of 20 million yuan through participation, becoming a successful case of opening up the Chinese market with the help of the CIIE. At the exhibition booths of Australian companies, you can also see many live streaming experts. Live streaming sales have become a key task for us at the CIIE this year. ”Ma Jie said that this year, many participating companies actively conducted live broadcasts at their exhibition booths. He gave an example, saying that he had just collaborated with Australian brand Svesch to complete a live broadcast, and with the help of the livestream popularity during the CIIE, the brand's daily sales increased by as much as 300%. Ma Jie introduced that the Australian Trade Commission has been trying to conduct small-scale live broadcasts through its own social channels since last year. This year, they have reached a cooperation agreement with two internet celebrities to carry out multiple special live broadcasts. We hope that through these activities, we can not only support exhibitors' on-site promotion, but also help them better understand the value of live streaming sales and learn how to effectively reach Chinese consumers. The CIIE has brought so many opportunities and buyers, and for Australian companies, coming to China to participate in the CIIE is a very correct choice. ”Majie said. Mei Qianlin stated that the CIIE has a large scale and rich content, covering not only industries such as industry, consumption, agriculture, food, and health products, but also connecting the complete industry chain from infrastructure services to terminal procurement, promoting cross industry exchanges and cooperation. The Chinese market is crucial, and we will continue to assist companies in choosing appropriate paths through cross-border e-commerce, distribution cooperation, and other means based on their own characteristics, in order to find precise ways to explore the Chinese market