Sci-Tech

Artificial intelligence reshapes the consumer market format

2025-11-10   

To further lower the application threshold of artificial intelligence technology and reduce the digital divide; Strengthen the integration and application of technology to improve the quality and efficiency of supply and demand adaptation. The user sends a voice command, and the sweeping robot starts cleaning work; Wear VR glasses and experience the charm of millennium old cultural relics up close; Driving intelligent connected vehicles, the integration of vehicle, road, and cloud brings a more efficient travel experience... With the wave of new technologies such as artificial intelligence, new demands, scenarios, and formats continue to emerge in the consumer market, further unleashing the potential for intelligent and personalized consumption. China is one of the largest and most promising consumer markets in the world, with a per capita GDP of over 13000 US dollars. According to international experience, after the per capita GDP exceeds 10000 US dollars, consumption growth will shift from "quantitative expansion" to "qualitative improvement". At present, domestic residents' consumption is in a critical stage of accelerating the upgrade towards development oriented and quality oriented consumption. We must fully seize the new opportunities brought by "artificial intelligence+" and accelerate the cultivation of new intelligent service methods with larger scope and richer content. The combination of artificial intelligence and various industries is reshaping the form of the consumer market. Smart home, smart business district, digital finance, intelligent transportation... Currently, China has released over 1500 industry models, covering 50 key industry areas and more than 700 scenarios. The application of artificial intelligence not only expands new consumer scenarios and enhances consumer experience, but also drives innovative products for enterprises. In the home appliance market, the retail sales of smart home appliances continued to grow rapidly in the first three quarters of this year; In the automotive market, China has established a complete industrial chain system covering intelligent cockpit, autonomous driving, connected cloud control, etc., and artificial intelligence large-scale models have been implemented for mass boarding. At the same time, artificial intelligence technology continuously verifies its ability to perform complex reasoning and dynamic decision-making in practical operating environments, providing data support for future iterative evolution and performance optimization. Artificial intelligence not only increases the richness of consumer products, but also elevates the temperature of service consumption. Products such as health assistants, exoskeleton robots, and remote education are gradually improving the quality of services in areas such as healthcare, elderly care, and education in a more precise and efficient manner, promoting a new paradigm of "human-machine collaboration" in work, study, and life scenarios. Next, we need to further lower the application threshold of artificial intelligence technology, reduce the digital divide, and promote the barrier free, aging friendly, and inclusive development of artificial intelligence products and services. The deep integration of artificial intelligence and consumption cannot be achieved without the support of underlying technological elements. We need to accelerate the construction of high-quality corpora and industry datasets, achieve innovation in data supply, and enhance the basic capabilities of models. Artificial intelligence+consumption "forms a production and sales loop through data collection, path analysis, and regular feedback, helping businesses better understand consumer needs, carry out customized production, and create new consumption scenarios. In the business system, strengthen the integrated application of technologies such as artificial intelligence, the Internet of Things, cloud computing, blockchain, and augmented reality to enhance the quality and efficiency of supply and demand adaptation. On the operational side, we will deeply explore the functions of the commercial district big data platform, analyze and judge the consumption characteristics based on key commercial district passenger flow, user profiles, and other data, and improve smart services such as land use planning, investment attraction, and logistics management. On the consumer side, building new smart business models such as personalized recommendations, precision marketing, and immersive experiences. The application of artificial intelligence in the consumer market is still in the exploratory stage. While consumers experience novelty, they may also feel insecure about privacy protection, algorithm rules, and responsibility definition. The improvement of the consumer market by artificial intelligence is not only a technological upgrade, but also a dynamic optimization of production relations and consumption environment. Only by building a flexible and inclusive institutional guarantee system that allows consumers to consume with peace of mind, can we further expand the new demand for intelligent consumption. Relevant departments should further improve laws and regulations on artificial intelligence, and orderly promote the compliance and implementation of artificial intelligence applications; Strengthen forward-looking assessments and effective supervision in areas such as data security and ethical risks, clarify ownership and usage rights of user data, clarify the attribution of responsibility for the use of smart products, and effectively protect consumer rights and interests. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Economic Daily

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