In recent years, important archaeological discoveries at the Sanxingdui site have been successively announced and exhibited, driving a wave of cultural and creative product design and sales at the Sanxingdui Museum. Some cultural and creative products are made from excavated cultural relics such as gold masks and bronze ware, which are popular among people. The cultural and creative industry of Sanxingdui Museum started in 1997, relying on Sanxingdui cultural relics and other resources. After 28 years of development, it has now built a core industry chain including cultural and creative development, brand marketing, and IP authorization. By deepening the development of cultural and creative derivatives, brand co licensing, and digital product research and development, we have achieved annual sales of over 200 million yuan in cultural and creative industries, and IP licensing revenue of over 10 million yuan. From simple replicas of cultural relics to creative internet famous products, Sanxingdui Cultural and Creative constantly innovates to meet the needs of different consumers and promote the diversified development of the cultural and creative industry. As of now, Sanxingdui has sold over 2700 cultural and creative products, with an annual product category update rate of over 30%. This year, the cumulative sales of cultural and creative products have exceeded 195 million yuan. (New Society)