At the 8th China International Import Expo, which opened on November 5th, a plethora of intelligent products and trendy products that satisfy emotional value were showcased, reflecting new consumer themes, scenarios, and trends. The CIIE, with an open attitude, has paved the way for global enterprises to showcase their achievements and expand their markets, becoming a key window for insight into new trends in the Chinese consumer market. Several exhibitors have stated that the advantage of the Chinese consumer market is not only its huge market size, but also a testing ground for future innovation and collaboration. Against the backdrop of sustained high-level opening up to the outside world, exhibitors have seen a more transparent and stable policy environment, as well as a fair and inclusive market environment, and have stronger confidence in the prospects of the Chinese market. The demand for healthy consumption is increasing on the "micro track". Following the giant artwork "Runner's Miniature" into the exhibition booth, you can see the sports lifestyle brand Lululemon showcasing six categories of products including yoga, running, training, tennis, golf, and daily travel at this year's CIIE. "With the continuous optimization of China's business environment, the steady improvement of consumer confidence, combined with the impact of factors such as the continuous release of sports consumption potential, and the growing awareness of health among the whole people, the Chinese Mainland market has become one of the most dynamic and fastest growing regions in Lululemon's global business landscape, and now has become our second largest market in the world. ”Lululemon CEO Kevin Mak said that Lululemon is proud to contribute to "Healthy China 2030" and help more people embrace positive and healthy lifestyles. McKay Wen stated that Lululemon has always been optimistic about the long-term potential of the Chinese market and will continue to deepen its cultivation of the Chinese market, invest in talent development, strengthen community connections, and continue to promote innovation. The presence of health product exhibitors at the CIIE is also a manifestation of the continuously increasing demand for health in the Chinese consumer market. In the past few years, it is evident that consumers' awareness of health products has been continuously improving, and their demand for high-quality, more environmentally friendly, and more natural health products has been increasing. ”Liu Geng, General Manager of Estali (Shanghai) Biotechnology Co., Ltd., stated. Interest consumption continues to break through the circle. In the exhibition hall of the Hong Kong Trade Development Council, the booth of Austrian century old brand PEZ candy is crowded with people, becoming a popular check-in point in the consumer goods exhibition area of the CIIE. Numerous consumers gathered in front of the exhibition booth to select products or participate in fun spinning activities, creating a lively atmosphere. As the 'overseas version of White Rabbit', PEZ Candy has collaborated with numerous well-known IPs including Mickey Mouse, Woof Woof Team, Princess Elsa, Buzz Lightyear, etc., accompanying generations of overseas children's growth. This is the second time that Pires has participated in the CIIE, bringing not only classic IP series products but also a limited edition new series. ”Yu Xiaoping, the General Sales Director of PEZ Peilishi in China, told China Securities Journal reporters, "The popularity of PEZ candy has significantly increased this year. The core advantage of PEZ candy lies in the emotional resonance brought by numerous IPs. Almost every consumer can find their own or their family's favorite IP image in the brand matrix of PEZ candy, and this emotional connection makes everyone more willing to pay for the product. ”Bubble Mart, which also has numerous IPs, made another appearance in the consumer goods exhibition area this year. At this year's CIIE, two super popular IPs of Pop Mart, SKULLPANDA and CRYBABY, made a heavyweight appearance, creating an immersive IP experience space for the live audience and attracting a large number of viewers to stop and interact. Nowadays, multiple IPs under Bubble Mart have become emotional bonds connecting global consumers, vividly interpreting people's yearning for a high-quality and beautiful life with unique trendy language. Through the international stage of the CIIE, we believe that more people can see Bubble Mart, our rich and diverse IP, and showcase the infinite possibilities of trendy IP to the world. ”The person in charge of Bubble Mart said. The trend of intelligent upgrading is obvious. When an orange is placed in the refrigerator, the electronic screen on the refrigerator door immediately records and displays the freshness status of the orange; The curtains in the bedroom automatically close, the air conditioning is adjusted to no wind mode, and the mattress has yoga function... Taking the CIIE as a bridge, Samsung perceives the consumer demand in the Chinese market and increases its layout efforts in AI. This year, our theme is AI, utilizing the concept of AI or AI Home to integrate hardware and software into a vertically integrated, seamless AI experience that blends into consumers' daily lives, conveying a warm technological concept. ”Zhang Jian, Vice President of Samsung China, said. Zhang Jian said that the CIIE has made him feel China's determination to continuously increase its opening up to the outside world. As a company, Samsung China is very willing to actively participate in such activities and attaches great importance to China's consumer market. The double tank central water softener brought by SYR Hanshir, another enterprise, to this year's CIIE is also one of the manifestations of AI application. The development of this water softener adopts a dual tank system and digital regulation. Combined with AI technology, this product can autonomously learn users' water usage habits and predict their water usage trends. ”Tang Peng, Deputy General Manager and Chief Quality Officer of SYR Hanshill China, introduced. Tang Peng stated that SYR Hanshir will rely on the CIIE platform to anchor the three new tracks of silver economy, pet economy, and cultural consumption, develop aging friendly intelligent water systems, customized pet drinking water solutions, etc., continue to respond to the expectations of the Chinese market with technological innovation, and share development opportunities. (New Society)