Skills competition can also become a "top stream" program - Recently, the Workers' Daily focused on a program called "Ji" Gao Qiang ", which has over 1 billion views across the internet and more than 9 million followers per episode. This integrated media program, created by the Hebei Provincial Federation of Trade Unions in collaboration with departments such as culture, tourism, health, and fire protection, has brought the workers' vocational skills competition to the television screen and become a popular product for all ages, awakening the potential of many workers. The popularity of this program is not only because the audience can immerse themselves in the professional charm of different professions, but also because it has found a balance between professionalism and viewing, making meaningful content more interesting. The program team invited professionals to explain at the second scene, while using forms such as fast-paced boards, situational dramas, and AI elements to "interpret" skills, transforming hardcore knowledge into content that the audience can understand and love to watch, even becoming a "science popularization classroom". After changing the opening method of traditional indoor skill competitions, it not only allows employees to showcase the value of their skills in the competition, but also creates recognition of the value of their skills among the audience while watching. The use of integrated media programs to bring vocational skills competitions to the attention of the public is a breakthrough in the union's courage to change its work philosophy and innovate its work methods. The skills competition of the Hebei Provincial Federation of Trade Unions is not limited to the traditional process of "organizing competitions and issuing certificates", but breaks out of the "self circulation" small circle. Through the union's platform organization, functional departments providing professional support, and integrated media dissemination to amplify influence, the "Union+" unleashes a strong synergy, connecting the growth of employees, the integration of industry and education, industry development, and social needs through skills competitions. It becomes a carrier for spreading labor values and inspiring employees' enthusiasm for struggle, planting the seeds of "labor glory and skills value" in the hearts of the audience in a way that is close to the times and employees. Labor and skills competitions are traditional brand activities of trade unions, and the popularity of the above programs is a microcosm of the efforts of trade unions in various regions in recent years to open up ideas, innovate practices, inject new vitality into old traditions, and find new traffic for old brands. In the 2025 vocational skills competition in the border areas of Jiangsu, Anhui, Shandong, and Henan provinces, the Xuzhou Federation of Trade Unions in Jiangsu Province explored a dual line competition mode of "online combat training+offline skills competition", using innovative and entertaining online training to drive the improvement of the quality of 15000 employees; The Shanghai Pudong New Area Federation of Trade Unions innovates the "training competition certification application" integrated competition mode, and through cooperation and exchange with government industry regulatory departments, industry associations, leading enterprises, investment institutions, etc., enables labor competition and employee growth to "go both ways"; The Chengdu Federation of Trade Unions in Sichuan Province has launched a large-scale skill challenge integrated media program called "Tianfu Craftsmen" in collaboration with Chengdu Radio and Television Station, using unique skills as a starting point. The program has accumulated over 2.52 billion exposures across the network in the first three seasons, and the "skill star" effect continues to be released. These innovative practices from the front line also provide a "fan strategy" for union work. To win traffic, trade union work must change its mindset and voice, make good use of new carriers, forms, and discourse, and organize activities and services in a way that employees can understand and enjoy, so that trade union work can be closer to the needs of employees and the development of the times. To win the hearts of employees, work must first be emotional. Through the expression of online sensations, specific scenes, and vivid stories, employees can generate value recognition and emotional resonance. In addition, it is necessary to leverage the strong integration power of trade union resources, continuously explore the "trade union+" model of trade union work, collaborate with functional departments to solve professional problems, link enterprises to build growth platforms, connect social forces to expand service boundaries, and continuously release the synergy of "trade union+". (New Society)