Health

'Dilution drinks' become a marketing trend,' slimming 'or' harming the body '

2025-11-05   

It's not really necessary, don't buy it! Because it will really cause chaos! "" Why buy me a drink and give me so many tissues until I finish drinking and run to the bathroom four times in a row... "Recently, reporters found that there has been a wave of" epidemic marketing "for drinks on social media. In many recommended videos by bloggers, when buying drinks, the salesperson will give a thick stack of tissues as a gift and add tags such as "You'll know in a moment." "Chuanxi" and "New type of laxative" have become the new selling points of these drinks. Subsequently, the reporter visited multiple beverage stores, supermarkets, and convenience stores in Beijing and found that there are many types of drinks that claim to be "lightweight" and "smooth", implying that consumers can "thin out" after drinking, and even achieve weight loss effects. The categories include fruit and vegetable juices, yogurt, milk tea, and other forms. Will these popular "diluted" drinks on the internet cause diarrhea? Why do consumers follow the trend and make purchases? Is it feasible to lose weight through "thinning"? What are the potential health hazards? At a popular freshly made yogurt shop, a staff member enthusiastically recommended the "Little Man Waist" series to reporters, stating that it has a good function of "promoting gastrointestinal digestion" and contains 150 billion to 200 billion probiotics per cup. "This contains B240 bacteria and 8 types of probiotics, and is not recommended for children and people with poor gastrointestinal health to drink. ”The shop assistant said. Zhou Zihan, a junior student who wants to lose weight, was intrigued by the "discourage" marketing on social media that says "if you don't really need it, don't buy it". "I've tried many of these drinks before, most of which didn't have much effect, but this yogurt is very popular on social media. I want to try if I can quickly lose a few pounds." Other tea shops have also launched fruit and vegetable juice products called "slimming bottles" and "slimming bottles" one after another. On the product promotion and product information interface, words such as "slim body", "smooth and lightweight", and "light burden" are prominently displayed. Supermarket beverage shelves also have this type of yogurt, fruit and vegetable juice, as well as products such as Ximeng juice, which is known as the "savior of big meals". Many girls around Zhou Zihan who have body management needs tend to prefer this type of drink. "My roommate would drink some plum juice after dinner, and sometimes I would have fruit and vegetable juice or yogurt for dinner, at least it's quite healthy," Zhou Zihan told reporters. After trying hot sour milk in the store, her intestines were indeed "unobstructed" that day, and she also felt that she had lost some weight psychologically. I often suffer from constipation, so I try these drinks. ”Wang Xue, an office worker, revealed to reporters that she has hardly experienced diarrhea. In addition to these tea drinks and yogurt, she has also tried other internet famous "pu pu artifacts" such as enzymes, matcha, and dragon juice... "There are many posts of this kind, and businesses will use" pu xi "as a gimmick." During the reporter's investigation, a large number of consumers who purchased "pu xi" and "light body" products did not have a clear feeling after trying them, and many consumers only regarded such products as relatively "light burden" drinks. The merchant stated that "thin is the bottle" in response to the heated discussion on the effect of "dilution" on the internet, and the merchant's response appeared particularly cautious. When asked by reporters whether the internet celebrity "Chuanxi" drink "Skinny Bottle" would cause diarrhea, the seller quickly denied it. Basically, no one has ever reported experiencing diarrhea or other gastrointestinal discomfort after drinking it. If there are any related symptoms, it may be due to your intolerance to D-alloulose. ”The shop assistant told reporters that the "slimming bottle" mainly contains apple juice and kale juice, which normally do not cause diarrhea. On various Internet platforms, many consumers shared their experience of "running thin" after drinking the product, and added "small tricks for constipation patients", "must thin" and other copybooks. In the product details interface, the reporter found that the merchant marked a small line of text: "Thin and lightweight refers to the new square bottle shape, not the functionality." While enjoying the traffic brought by "diluted" drinks, the merchant denied the effects of "diarrhea" and "slimming". Many so-called "lightweight" drinks on the market are actually playing this type of word game. The aforementioned yogurt store also denied the rumored "slimming" effect of the product on the internet, but referred to diarrhea as a normal reaction after drinking. Our 'Little Waist' series is not designed for weight loss. After some probiotics are absorbed by the human body, the remaining probiotics will flush out of the intestines, which is known as' dilution 'online. She said that the diarrhea symptoms that consumers may experience are actually the result of the' fight between beneficial and harmful bacteria ', professionally known as the' Hershey's disappearance reaction of probiotics' (referring to temporary discomfort caused by the adjustment of gut microbiota - journalist's note). Another yogurt brand that claims to be a "super template" claims that "it contains dietary fiber and probiotics, so diarrhea is a normal phenomenon." The product's homepage repeatedly displays words such as "management period" and "liquid break," with the words "light food bottle" prominently printed on the bottle body. When asked by reporters, the merchant did not directly respond to the "slimming" function, nor did they acknowledge that the "light food bottle" can replace meals, only emphasizing that the yogurt is "288 calories per bottle". Is it 'slimming' or 'harming the body'? I didn't drink much, and halfway through the movie I started running to the bathroom, feeling exhausted. ”Jiang Guiwen experienced severe diarrhea after drinking related yogurt products, and later had to go to the hospital late at night to get water, saying it was gastroenteritis. There are many consumers like Jiang Guiwen. Many people have posted records of frequent trips to the restroom after drinking "diluted drinks", and some have even experienced adverse reactions such as acute gastroenteritis and food poisoning. So, is the "smoothness" caused by such drinks a normal phenomenon? Yang Song, chief physician of the Infectious Diseases Department of the China-Japan Friendship Hospital, pointed out that the dietary fiber contained in some drinks and the sugars that cannot be absorbed by the human body (such as sorbitol) can indeed play a role in defecation by increasing the intestinal osmotic pressure and promoting intestinal peristalsis. Yang Song further explained that fruit and vegetable juices such as kale juice and plum juice are rich in dietary fiber and can indeed help with bowel movements. However, if consumed excessively for a long time, especially in people with sensitive intestines, it can easily lead to an imbalance of gut microbiota. Regarding the so-called "Hershey's death reaction of probiotics" by some merchants, Yang Song said that this statement is not standardized in medicine. Some people may experience diarrhea after consuming a large amount of probiotics, which may be related to gut microbiota disorders or accompanied by infection risks. Yang Song and his team found in their study that although probiotics have a positive effect on improving gut health, the tolerance of gut microbiota varies greatly among individuals, so high-dose probiotic intake is not suitable for all consumers. Yang Song reminds that although probiotics are beneficial to health, the more they are, the better. Everyone's gut microbiota structure is different, and the required strains and doses also vary. Frequent intake of excessive probiotics may actually disrupt the balance of gut microbiota. He suggests that if consumers have stubborn constipation or diarrhea problems, they should go to professional medical institutions for evaluation, rather than blindly relying on "internet famous drinks". 'Dilution is not weight loss', experts discuss the misconception of weight loss that' passing stool and diarrhea should not be equated with weight loss'. ”Yang Song emphasized. Since "losing weight" does not mean "losing weight", what is the widely discussed saying on social media that "after drinking XX, losing weight three times, losing two pounds in a day"? Regarding this, Yang Song explained that the temporary weight loss is mainly due to the excretion of water and feces in the body, rather than solely due to a decrease in fat. Long term frequent diarrhea may actually lead to nutritional absorption disorders, electrolyte imbalances, and even induce metabolic problems such as cirrhosis. Yang Song emphasized that there is no shortcut to weight loss, and truly healthy weight loss should be based on a "reasonable diet" and "moderate exercise". He added that there are already approved prescription drugs for adjuvant treatment of obesity and overweight in clinical practice, and some patients can also consider intervention plans such as minimally invasive surgery. However, it should be noted that there are contraindications to any medical intervention, and patients must strictly confirm the applicable conditions and follow medical advice. People who need to lose weight can seek scientific evaluation and professional guidance from doctors. The intestine is an important metabolic organ in the human body, and maintaining its health requires a systematic and stable lifestyle, rather than pursuing short-term results through 'diarrhea'. ”Yang Song called on young people to establish a scientific understanding of health, stating that "occasional use of dietary fiber and probiotic drinks to assist with bowel movements is not impossible, but it must not be used as a long-term weight loss method." Faced with a variety of "diluted drinks," consumers should not blindly follow the trend and should try carefully according to their own situation. (At the request of the interviewee, Jiang Guiwen, Zhou Zihan, and Wang Xue are pseudonyms. All product descriptions mentioned in the article do not point to any specific product names.) (New Press)

Edit:Wang Shu Ying Responsible editor:Li Jie

Source:China Youth Daily

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links