According to a report by CCTV News on November 2nd, a careful netizen recently discovered that a green box with the word "pet" appeared next to some train number information on the official ticket purchase page of Railway 12306. 12306 customer service personnel stated that the word "pet" represents that this train can handle pet transportation services, and currently 50 trains have been marked with the word "pet". The railway department has launched a pet transportation service since April this year, initially only 10 trains from 5 stations on the Beijing Shanghai line can handle it. In just over half a year, the number of trains has increased to 50 on multiple routes. Nowadays, the "pet" logo on the ticket purchase page is not cute, but a real service upgrade that successfully connects the previously unused luggage compartment space and existing train service capabilities with the needs of pet owners. Objectively speaking, the coverage of this service is currently limited, and the cost of shipping a pet is not high. In addition, if you want to ship a pet separately, you need to make a phone appointment a few days in advance and bring an "Animal Quarantine Certificate". However, "every inch brings joy", which witnesses the railway department's continuous exploration and experimentation in improving service quality and expanding service boundaries. How to create a pet friendly environment? In recent years, not only the railway department has been pondering and exploring this matter. In Shanghai, old factories have been transformed into a sports district where pets can run and jump, becoming a popular destination for pet owners; In Shenzhen, pet service stations have been added to communities where residents can check their beloved pets while taking walks; In addition, hotel booking platforms have labeled rooms as "pet friendly", and ride hailing platforms have launched "pet only cars"... Similar to the logic of the word "pet" in 12306, by carefully exploring the potential of existing space and processes, pet owners' needs can be steadily met. Furthermore, the word 'pet' is an effort made by social services to keep up with changes in mindset and make timely adjustments. Whether it is the increasing convenience of pet transportation, achieving the goal of "people and pets departing and arriving together", or the easy transportation and accommodation of pets becoming a reality, all of these reflect the respect of service providers for the emotional needs of service recipients, as well as higher requirements for themselves to provide detailed and refined services. Pet owners are willing to spend money on shipping because they no longer have to worry about their pets suffering; Tourists are willing to go to pet friendly homestays because their emotional needs are better met. There is a big market hidden within 'small demand', and even more so, there is a password to activate existing resources and further boost consumption. Treating consumers' small troubles as big matters, the more "small and beautiful" service innovations there are, the better. (New Society)