At present, the global landscape is undergoing profound changes, and the international public opinion field is complex and ever-changing. In addition, digitalization and fragmented narratives are intertwined, and the international communication landscape is constantly undergoing profound changes. Building a Chinese discourse and narrative system has become particularly urgent. China has been the world's second largest economy for several consecutive years, contributing about 30% to global economic growth in the past decade, especially in emerging fields such as new energy, digital economy, high-speed rail, and artificial intelligence, which have shown a rapid rise trend. This means that China is no longer just an "observer" of international public opinion, but is gradually becoming a "participant" and "shaper" of the global agenda. To adapt to this status shift, China needs to shift from "passively accepting external narratives" to "actively setting communication agendas", taking the initiative to better showcase a credible, lovely, and respectable image of China. Chinese discourse and narrative should not only conform to the narrative framework based on their own experience and values, but also promote the agenda setting of the international community. In recent years, a series of ideas put forward by China, such as the "community with a shared future for mankind", the "the Belt and Road Initiative" and "green development", have become important words representing China's narrative and reflecting the "credible, lovely and respectable" image of China. Credibility "embodies the logical support of" truthfulness, transparency, and verifiability ". The authenticity, transparency, and verifiability of information are the basic conditions for building trust in cross-cultural communication. For the rising China, how to make the external world believe in its data, policies, and commitments has become one of the key elements of a "credible" narrative. Data driven transparent expression is the foundation of 'trustworthiness'. Since this year, China has successively released major white papers such as the Development and Progress of Human Rights in Xizang in the New Era, Chinese Actions and Positions on the Prevention and Control of the COVID-19 and the Traceability of the Virus, China's Practice and Achievements in Promoting Women's Comprehensive Development in the New Era, and the Successful Practice of the Party's Xinjiang Governance Strategy in the New Era. With detailed, reliable data, China's development process and progress on key issues are clearly and accurately displayed at home and abroad, laying a good foundation for improving the international community's understanding of China and eliminating misunderstanding and prejudice. In terms of economy, the National Bureau of Statistics has taken the initiative to publicly disclose the revision situation during the reform of investment statistics system and methods, demonstrating its attitude towards continuous improvement of statistical caliber and responsibility for results. This proactive disclosure not only enhances the level of domestic statistical governance, but also strengthens the external society's trust in the operation of the Chinese economy. Third party endorsement strengthens credibility. In the field of new energy, China added 216.30 million kilowatts of photovoltaic grid connected capacity, approximately 216.3GW, in 2023, a year-on-year increase of over 140%, bringing the cumulative installed capacity to 609GW. The relevant data was released by the National Energy Administration and certified by the International Energy Agency (IEA) and industry platform PV Tech. This "double confirmation" breaks the limitation of "China speaking for itself" and allows the international community to verify China's progress in green transformation through independent channels. The verifiability of infrastructure construction also highlights its credibility. The operating mileage of China's high-speed rail has exceeded 45000 kilometers, accounting for more than two-thirds of the world's total. This figure is not only released by China Railway Group, but also cited by the International Union of Railways (UIC). As the world's first intelligent high-speed railway with a speed of 350 kilometers per hour, the Beijing Zhangjiakou high-speed railway became a landmark case of green transportation during the Beijing Winter Olympics, attracting attention from the International Olympic Committee and multiple international media outlets. This indicates that China has established cross-cultural "authenticity" through quantitative data and external authentication, and its narrative is no longer limited to "self-expression", but has entered the level of "international consensus". Therefore, the construction of "trustworthiness" does not rely solely on internal propaganda, but forms a trust logic that can transcend cultural differences through data disclosure, external verification, and institutional transparency. This also confirms the relationship between "information symmetry" and "cognitive identity" in international communication theory: only when the information can withstand scrutiny, can the narrative be accepted. 'Cute' relies more on emotional identification, unlike 'credible' which emphasizes rational cognition. Daily narratives are often more likely to trigger cross-cultural resonance than grand narratives, as they can activate the audience's life experiences and emotional memories. In China's international communication practice, the construction of "cuteness" is not the output of a single subject, but relies on diverse participation: official institutions provide framework discourse, academia and think tanks provide explanatory discourse, while social media bloggers, internet celebrities, and ordinary people provide life oriented discourse. This multi-level narrative network makes up for the shortcomings of traditional external propaganda that are too singular and macroscopic. On social media and short video platforms, Chinese stories are presented more from a personal perspective. Both Chinese and foreign bloggers use their cameras to record daily scenes such as streets, markets, homes, and food, showcasing the "fireworks atmosphere" and "human touch" of Chinese society. These images not only highlight the vitality of China's economy and technology, but also showcase the diversity and openness of society. At the same time, this first person narrative mode also conforms to the characteristics of "personalized narrative" in narratology, and is more likely to trigger cross-cultural empathy. For example, internet celebrity "hyperthyroidism brother" showcased Chinese street culture, cuisine, and communication with young people through humorous language and interactive videos during his visit to China. His works have been widely shared and commented on, indicating that "unofficial, down-to-earth" narratives can break through cultural barriers. This kind of personalized expression is precisely the concretization of the so-called "cultural affinity" in academia, which can shape a vivid and approachable image of China in the international public opinion field. Therefore, the construction of "cuteness" emphasizes the combination of multiple subjects and diverse narratives, achieving cross-cultural understanding through real-life stories. This not only elevates the temperature of China's image, but also injects folk power into the national discourse, making it more approachable and infectious. Establishing the value dimension of "respect", "trustworthiness" solves the problem of "trust", "cuteness" solves the problem of "closeness", and "respect" reflects China's responsibility and commitment in global governance. The discourse of "responsible great power" has become an important evaluation standard for measuring a country's international image. In terms of climate governance, China proposed the goal of "peaking carbon emissions before 2030 and achieving carbon neutrality before 2060" at the United Nations General Assembly in 2020. This commitment has been widely reported by international media such as Reuters and regarded by research institutions as a key discourse in global climate governance. Subsequently, the Chinese government work report, Ministry of Ecology and Environment, and financial regulatory authorities have repeatedly emphasized the need to gradually transform long-term goals into practical paths through institutionalized measures such as green finance, carbon trading, and information disclosure. This top-down policy narrative, in response to external public opinion, has formed a "respectable" image of climate governance. In terms of international development cooperation, China has proposed to "jointly build a community with a shared future for mankind", and promoted the infrastructure, energy and connectivity of African countries through the Forum on China Africa Cooperation, the "the Belt and Road" and other platforms. Taking the Beijing Action Plan of the Forum on China Africa Cooperation as an example, the document clearly states that China is willing to work with Africa to build a dialogue partner for global civilization initiatives and establish a platform for exchanging experiences in governance between China and Africa. This series of narratives is no longer the traditional logic of "aid assistance", but emphasizes a partnership framework of "cooperation win-win". The positive response from African leaders and media also confirms the admirable nature of this narrative in the international community. Therefore, the phrase 'respectable' is not just a policy slogan, but a narrative chain that progresses layer by layer through top-level initiatives, departmental implementation, and international response. This narrative mode reflects China's posture of "providing public goods" in global public affairs, and also elevates its image beyond its identity as a "developing country" to the cognitive dimension of a "responsible great power". The future direction of improving and innovating Chinese discourse and narrative is profoundly changing the way information is disseminated and the audience's acceptance habits through emerging technologies such as artificial intelligence, big data, and social media. The reach and reception of information have been deeply influenced by platform mechanisms, and "algorithmic storytelling" achieves precise push and audience segmentation through artificial intelligence and big data methods. This is not only a technological innovation in communication methods, but also a structural transformation in discourse systems and narrative styles. To achieve innovative discourse and narrative in international communication, China must explore AI assisted communication, algorithm driven precise push, and cross platform, interactive, storytelling, and empathetic expression methods. In the future, China's international communication narrative should present the following directions: firstly, diverse ways of expression. From traditional news reporting to artificial intelligence synthesized anchors, to short videos, Vlogs, and immersive experiences, narrative methods will become more diverse to meet the acceptance habits of different audiences. Secondly, the dissemination of diverse themes. In addition to economic development and policy interpretation, it is also necessary to strengthen the presentation of themes such as food, tourism, intangible cultural heritage, technological innovation, and urban night scenes, and construct shared narratives based on real scenarios. Thirdly, personalized narrative style. More and more narratives will adopt a first person perspective and personalized expression, highlighting the image of China through life details and individual experiences, enhancing differentiation and recognition. Fourthly, the dissemination effect can be quantified. In the era of digital communication, the number of fans, likes, shares, and interaction with comments have become intuitive indicators for measuring the effectiveness of discourse. International communication is no longer just about "self-expression", but about "effect orientation". Fifth, the existence of debate is inevitable. The international public opinion arena is a diverse and conflicting space, and Chinese narratives are inevitably accompanied by positive identification and negative questioning in the process of dissemination. Communication studies believe that instead of avoiding arguments, it is better to transform them into communication opportunities through interaction and response, thereby enhancing the persuasiveness and sustainability of discourse. 'Credibility, cuteness, and respect' are not only the value goals of external communication, but also the triple narrative logic of China in the sense of international communication: laying the foundation of 'credibility' with truth and transparency, constructing 'cuteness' with daily use and multi subjectivity, and shaping' respect 'with responsibility and accountability. In today's rapidly evolving global information competition and digital communication environment, China needs to continuously improve its discourse system through agenda setting, narrative innovation, and technological empowerment. In this way, China's voice can be clearer and louder on the international stage, and gain more understanding and recognition in cross-cultural communication. Author: Wang Lei (part-time researcher and professor at the China International Energy Public Opinion Research Center, China University of Petroleum (Beijing)); Zhao Xiufeng (Researcher and Professor at the China International Energy Public Opinion Research Center, China University of Petroleum (Beijing))