I thought climbing mountains on rainy days would leave some regrets, but I didn't expect to receive an invitation to come back for free to visit the scenic area. The Guimeng Scenic Area in Yimeng Mountain Tourist Area, Linyi City, Shandong Province, offers a "Sunny Day Appointment Card" for visitors who visit on rainy days, allowing them to revisit for free. The regret of not fully enjoying oneself has turned into the expectation of seeing each other again. This "sunny reunion" agreement benefits tourists, warms their hearts, and wins reputation. 'Giving up profits' may seem like a loss for businesses, but in reality it is a win-win situation. The ticket stub of the "Top of the Pyramid" special exhibition at the Shanghai Museum has been transformed into a city voucher, allowing visitors to enjoy discounts on shopping, dining, parking, and more, driving a comprehensive consumption ratio of up to 1:30 in the city; Pangdonglai Supermarket has launched 84 thoughtful services, including free leg changing and free pet storage. It is known as a "5A level scenic spot without listing" and has become a popular check-in spot; The theater welcomes customers through the "one yuan model" and attracts more people to come in and watch... High quality service has become a unique and lasting competitive advantage, consumers win a good experience, and businesses also gain profits. The exchange of sincerity for heartfelt interaction opens up a virtuous cycle of mutual benefit and win-win outcomes. How can 'giving up profits' lead to' gaining profits'? The secret lies in grasping consumer characteristics and accurately matching demand. Observing the consumer market in recent years, new trends such as "self satisfied consumption" and "emotional consumption" have emerged, accelerating the release of consumption potential and requiring the improvement and expansion of related supporting services. In a sense, finding ways to optimize services has become an inevitable measure. For example, many people prefer in-depth visits to museums, but the inconvenience of eating limits the duration of the visit. Some museums have opened staff canteens to provide tourists with high-quality and affordable meals, which not only receive praise but also become a "hidden copy" of tourist check-in through word of mouth. Tourists staying longer also bring more opportunities for additional consumption such as cultural and creative industries. Abandoning short-term gains, but gaining long-term returns. From this perspective, only with 'giving up' can there be 'gaining'. 'Giving up' may seem like a retreat, but in reality it is an advance. Taking a step back on the 'one account' and activating the radiating effect of point to area may lead to expansion in the 'multiple accounts'. In Nanjing, "Su Chao" vividly demonstrated the way of advancing by retreating: large screens were erected in the streets and commercial districts, fans watched the game for free at the "second venue", and the night economy was booming; Besides watching sports games, tourists from other places can enjoy discounts on consumption within the city with their tickets, which drives the popularity of museums, scenic spots, and other tourist attractions; The government invited some foreign enterprise personnel to watch the competition, and the silk skating service showed the city's affinity. "Holding the game" turned into an "invitation letter"... From being an "internet celebrity" to becoming a "long-lasting celebrity", we cannot be obsessed with making quick money with "explosive products", but should divert water into the channel to nourish more scenes and industries. Bringing more "potential stocks" and "hidden products" into the public eye can help transform temporary traffic into lasting development momentum. From the concept of 'giving up', we can see the dialectical relationship between losing and winning, giving up and gaining, and retreating and advancing. The dialectical philosophical viewpoint, from 'taking detours as straightforwardness and taking risks as benefits' to' always being late rather than first ', has been engraved in the genes of the Chinese people and transformed into a sincere and honest spiritual temperament. The profit and loss on the books are certainly important, but the key to success is to see the fundamental problem behind the books: the direction of people's hearts is the continuous force of development - this not only anchors the development concept of people-oriented, but also calls for a long-term strategic vision. The transition between losing and winning, giving up and gaining, retreating and advancing is never automatic, but requires creating conditions and being proactive. Taking people's needs for a better life as the direction, boldly innovating, forging ahead, being down-to-earth, and taking on practical responsibilities, there will be more "solutions" to achieve high-quality development. From an economic perspective, various practices of "yielding benefits" are strategic investments aimed at the long term. Whether it is the ticket economy or the "one yuan theater", although different in form, the essence remains unchanged - both are sincere expressions of "putting the people at the center". We look forward to more sincere actions emerging, bringing joy to people, vitality to the market, and potential for development. (New Society)