Recently, a zoo located on a mountain unexpectedly became popular in Kaili City, Guizhou Province. The caretaker is a 70 year old couple. Here, tourists can see tigers, brown bears, vultures, alpacas, and more for a ticket price of 20 yuan. According to reports, the person in charge of the zoo is a 70 year old man named Feng Yuanyong from Suzhou, Anhui. After retiring, he went to Kaili to spend 10 years with these animals. The popularity of this zoo surprised all parties involved. Now, the number of tickets sold in a single day on weekends is the highest in the past four months. Feng Yuanyong couldn't figure out where this wave of traffic came from, and could only exclaim, "The internet is really amazing. This kind of explosion is not surprising, and there are traces to follow. The park keeper cleans the ground purely and attentively, keeps the animals lively and round, and subsidizes the zoo with his retirement money. It seems primitive, but it is also very "Internet", because it shows a newly appreciated quality - sincerity. In the era dominated by short videos and algorithms, people are becoming increasingly adept at performing, packaging, scripting, and creating conflicts, and are also becoming increasingly tired of false liveliness. The unexpected popularity of the Carey Zoo is actually due to the public being caught in the eye again by the "unplanned goodwill" and "unadorned life" after repeated information fatigue. There are quite a few similar incidents, such as the recent "Chicken Chop Brother" in Jingdezhen, Jiangxi, and even earlier the hair stylist Xiaohua, which became popular because people found them to be more sincere and dedicated in their business, giving them a sense of "returning to simplicity". This may be a basic logic of the Internet, which can show everything in a fixed frame, regardless of whether the parties are informed or willing. As mentioned in the report, some locals "never knew there was a zoo in Carey, they only saw it after watching videos a while ago". The fragments in those corners will occasionally become the focus of the stage after touching a surging emotion. This is also part of the value of the Internet. It can give many things opportunities that were unimaginable in the past, making "tickets sold on weekends top of those sold in the past four months", and even bringing development opportunities to a region's cultural tourism. As the Kaili Municipal Bureau of Culture and Tourism responded, it has taken note and is advancing research work. Many places have more possibilities to share the dividends brought by traffic. Of course, the release of Internet dividends is random, which is hard to predict and repeat. People have seen many "copycat" operations for a long time, and the results are not ideal. At this time, the negative effect of the Internet will also be reflected - it will create a kind of fatigue and frustration that cannot be grasped, and many positive efforts cannot be rewarded. On the other hand, the Internet's praise of "sincerity" is conditional, that is, it cannot deviate from this narrative. Many popular characters must continue to be down-to-earth and not express their intention of "monetizing traffic" in their words. They must clearly deny "live streaming sales". Once it crosses the line, the filter of sincerity will shatter, and the attitude of public opinion will quickly reverse. The appreciation of "sincerity" by netizens is like an emotional debt, and the parties involved must maintain their "original" image in order to avoid being asked to repay their debts. The reason why people are both dependent on and tired of the Internet is precisely because it satisfies our "curiosity" and "vigilance" at the same time. It gives ordinary people the opportunity to be seen and can also push them towards the forefront of public opinion; It provides opportunities for expression and creates new walls; People expect it to bring fair opportunities, but unfortunately its randomness and unpredictability. The surging traffic has also been secretly marked with prices. How to deal with this phenomenon? Maintaining 'sincerity' may be helpless, but it is also the best way. Like the Carey Zoo, without having to connect too many topics, if we can take the opportunity to improve the facilities of the zoo and establish more detailed management standards, at least to prevent the elderly from "paying off their retirement benefits", it would be the most realistic and gentle result. However, this ultimately leads to a paradox: if everything here is as normal as a regular zoo and lacks "uniqueness", it will not be able to explode. This is the most bizarre part of the Internet era - it rewards sincerity while also consuming sincerity. But people have to understand that sincerity itself is a value, it does not need the praise of the Internet, and it can maintain the self consistency of life itself. This may be a life philosophy that treats the Internet more than the Internet. (New Society)