General Secretary Xi Jinping emphasized: "A nation needs a national spirit, and a city also needs a city spirit." The "Opin of the Central Committee of the Communist Party of China and the State Council on Promoting High-Quality Urban Development", issued in August this year, pointed out: "Shape a spirit that demonstrates cultural heritage and unique temperament." Shaping the city spirit is an important way to strengthen the construction of urban spiritual civilization and a necessary requirement to promote highquality urban development. To implement the important instructions of General Secretary Xi Jinping and the decision-making and deployment of the Party Central Committee, it is necessary to accurately understand the characteristics connotation of the city spirit and actively explore the ways to shape the city spirit. It is necessary to promote the core values of socialism, promote the formation of ideas, civilized and behavioral norms adapted to the modern people's city, improve the citizens' civilized quality, enrich the city's spiritual and cultural life, shape the city spirit that demonstrates heritage and unique temperament, and provide spiritual impetus for promoting high-quality urban development.

The urban spirit is the soul of a city, which can not only unite people's hearts, lead the trend, but also an image and expand its influence. Its basic characteristics include the following aspects. First is uniqueness. Urban spirit is a unique identifier and a spiritual calling card of a city, symbolizing "personality" and "character" of a city, and it is unique. The second is consensus. Urban spirit is widely recognized and practiced by the general public, and it the function of uniting consensus and strengthening identity. The third is directivity. Urban spirit has the function of value guidance and direction guidance, which not only sets a benchmark for the' moral fashion and daily behavior, but also provides spiritual power for leading the city into the future.
A city cannot be identical to thousands of other cities. The specific con of urban spirit must inevitably vary from city to city. The connotation of urban spirit is related to the following factors. Historical context and cultural heritage. Urban spirit is rooted in the historical background and cultural tradition of a city, reflecting the excellent customs, humanistic spirit, and collective memory formed by a city in the long river of history. For example, humanistic spirit of Hangzhou, Zhejiang Province, is inseparable from its Jiangnan culture, and the "respect for culture" fashion of Suzhou, Jsu Province, is in line with its historical tradition. Values and life concepts. Urban spirit not only reflects the values, behavior norms, and living habits of citizens but also subtly these aspects. The characteristics of the times and future prospects. Urban spirit reflects the current and future development of a city and has a distinct epochal character. Against the background of promoting-style modernization, the connotation of urban spirit should keep pace with the times and enrich and expand.
General Secretary Xi Jinping emphasized: "The urban spirit showcases the distinctive features of a city. It is necessary to create ones own urban spirit in line with one's historical heritage, regional culture, and contemporary requirements, to establish an image to the outside world and to unite people's hearts within" Shaping the urban spirit is a systematic project that requires taking the socialist core values as the guidance, combining "top-down" with "bottom-up", strengthening government, citizen participation, and social synergy, adhering to keeping pace with the times, dynamic adjustment, suiting measures to local conditions, highlighting characteristics, long-term accumulation and building consensus. Specific efforts can be made in the following aspects.
Pay attention to the excavation and refinement, and endow the urban spirit with unique connotations. break the "one face for a thousand cities" problem, the connotation of urban spirit cannot be uniform. Only by shaping the urban spirit according to local conditions, so that thenotation of urban spirit fully reflects the cultural heritage and distinctive features of the city, can the unique temperament of the city be highlighted. For example, Shanghai organically integrates red, Shanghai culture, and Jiangnan culture, shaping the urban spirit of "tolerant, pursuing excellence, open-minded, and magnanimous". Professionals can be organized systematically sort out and study the city's historical evolution, traditional culture, folk heritage, etc., to extract representative spiritual elements, to find the spiritual characteristics that run through the's development and can resonate, so that the urban spirit has roots to follow and sources to trace. The public can be mobilized to participate in discussions on the connotation characteristics of urban spirit through questionnaire surveys and essay activities. It is necessary to synthesize opinions from all sides, to extract the connotation of urban spirit with local characteristics and value- on the basis of respecting history, basing on the present, and leading the future. The wording should be as precise, resounding, and infectious as possible, avoiding emptiness homogeneity.

Strengthen dissemination and transformation, and promote the city spirit to be deeply rooted in people’ minds. The ultimate goal of shaping the city spirit is to gain widespread recognition of its connotation among the citizens, to truly be deeply rooted in people’s minds, and thus build consensus and inspire the spirit. For this purpose, we must make comprehensive use of various means of communication, strengthen the dissemination and transformation of the city spirit, and make the spirit known and spread far and wide. The connotation and significance of the city spirit can be interpreted through newspapers, radio, television, and the Internet, and vivid stories reflecting the spirit can be told to make the abstract spirit concrete and perceptible. In the city’s various public places, the city spirit can be appropriately displayed through slogans and public welfare to create a strong cultural atmosphere. The city spirit can be integrated into local elementary and secondary school education activities so that teenagers can understand and identify with the city where they live from a young age. Through organizing speech contests, essay activities, volunteer service and other activities, the city spirit can be promoted in enterprises, communities, families, and so on.
nsuring practice and implementation and concretizing the city spirit. City spirit should not only stay on the lips, but must be integrated into the practice of urban governance and the development construction of the city, so that it truly takes root. The core concepts and requirements of the city spirit can be integrated into the systems and regulations related to the development of the city such as the citizen’s convention, industry norms, and village rules and regulations, to guide people to consciously promote and practice the city spirit. The city spirit connotation can be in urban design, and the core concepts can be integrated into the urban spatial layout, architectural design, and landscape creation. It is important to attach importance to the protection of representative old, ancient buildings, and other historical and cultural heritage of the city, so that the citizens can “see the mountains, see the water, and remember the nostalgia”. Attaching to the protection, inheritance, and innovation of intangible cultural heritage, and appropriately retaining the traditional art forms and local lifestyles that have been passed down from generation to generation cancretely reflect the city spirit.
Adhere to adjustment and improvement, and make the city spirit keep pace with the times. City spirit is not immutable, but needs keep pace with the times, adapt to economic and social development, and reflect the times. Through regular social surveys and expert evaluations, we can understand the recognition and practice of the city in various aspects, evaluate its actual effects, and dynamically adjust it according to actual needs. In response to new changes in social development and new challenges faced by the city, it is to make necessary adjustments to the connotation and dissemination methods of the city spirit, so that the city spirit always maintains vitality and vitality. For example, Guangdongzhen once summarized the “Shenzhen Spirit” as “pioneering, innovation, unity, and dedication” in 1990; in 202, it was adjusted to “pioneering and innovative, honest and law-abiding, pragmatic and efficient, united and dedicated”; in 2020, it revised again to “daring to venture and experiment, open and inclusive, pragmatic and legal, and pursuing excellence”. The evolution of the “Shenzhen Spirit” reflects characteristics of the times and innovative spirit. To cultivate the city spirit in a timely manner shows a far-reaching vision for urban development planning and can better lead high-quality urban development