Economy

Focus on winning with quality, strengthen digital intelligence to empower light industry, optimize supply and expand consumption

2025-10-29   

The Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation recently jointly released the "Work Plan for Stable Growth of Light Industry (2025-2026)" (hereinafter referred to as the "Plan"), proposing that the role of young industry in stabilizing growth, promoting consumption, and benefiting people's livelihoods will be more prominent from 2025 to 2026. The scale of key industries is steadily increasing, and the operational efficiency of enterprises is basically stable. New growth points such as smart homes, elderly and infant products, and sports, leisure, and fashion products are rapidly developing, leading to a continuous improvement in consumer power. Promote 300 upgraded and innovative products, and continue to cultivate 10 characteristic industrial production areas with a scale of over 100 billion yuan. Experts say that the "Plan" aims to leverage the characteristics of large scale, diverse product types, and strong driving force of light industry. Starting from consumption, investment, and exports, it will stabilize the growth trend of light industry, focus on solving the structural contradictions between consumption and supply, promote the effective improvement of quality and reasonable growth of quantity in light industry, and provide strong support for stable industrial growth and boosting consumption. Focusing on winning through quality, light industry is an advantageous industry in China's national economy, a livelihood industry, and an industry with strong international competitiveness. It undertakes important tasks such as enriching consumption, stabilizing exports, and expanding employment. According to statistics, in the first seven months of this year, the operating revenue of light industries above designated size was 13.2 trillion yuan, with a profit of 760.1 billion yuan and a year-on-year increase of 6.7% in industrial added value. The Plan proposes that from 2025 to 2026, the scale of key industries will steadily increase, the operating efficiency of enterprises will be basically stable, new growth points will develop rapidly, leading to continuous improvement of consumer power, and five key tasks will be deployed. Jiang Feng, Executive Director of the China Household Electrical Appliances Association, stated that currently, there are increasing factors of instability and uncertainty in the international economic environment, and problems such as weak domestic demand and weak expectations still exist. The task of stabilizing growth in the industry is arduous. The growth target set in the 'Plan' emphasizes the word 'stability', which is a key strategy to cope with the complex international situation. At the same time, the industry also has the confidence and strength to achieve this goal. Dai Xiaoxia, Deputy Director of the Consumer Goods Industry Research Institute at CCID Research Institute, believes that the "Plan" does not unilaterally pursue high-speed digital growth in goal setting, but sets a more resilient and meaningful quality oriented goal. The pursuit is not only a reasonable increase in quantity, but also an effective improvement in quality. This emphasizes the role of light industry in expanding domestic demand and promoting consumption, clarifies the need to continuously improve the quality and efficiency of industrial development, and also indicates that the growth logic of China's light industry is shifting from past scale expansion to quality victory. Optimizing the supply of light industrial products is the key to winning by quality. China is a major producer of light industrial products, with the largest scale, most comprehensive categories, and most complete supporting industrial system. The output of over a hundred products ranks among the top in the world, making it a true "world factory" for light industrial products. However, the industry also faces deep-seated problems that constrain development, such as imbalanced supply structure, excess low-end supply, insufficient high-quality supply, and the need to enhance quality assurance. In response, the Plan proposes three major measures: accelerating product innovation, strengthening quality assurance, and enhancing brand cultivation. The relevant person in charge of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology stated that they will carry out actions to enhance the adaptability of consumer goods supply and demand, enrich product categories and feature supply; Accelerate breakthroughs in a number of key technologies through methods such as the "chain length system"; Strengthen the supply and implementation of standards in key areas, accelerate the transformation of advanced product standards into international standards and applicable international standards, enhance the level of international and domestic standardization, and promote international mutual recognition of certification results; Organize brand cultivation work and select the best products to be included in the Chinese consumer goods lineup; Develop a guide for upgrading and innovating consumer goods; wait. Strengthening the empowerment of digital intelligence, Luhua Group simplifies the complex sales business scenarios from the original 11 operational steps to one click completion, innovating the multi-channel sales model both online and offline; Shandong Haihua took the lead in building a large-scale intelligent control model for salt chemical industry, generating comprehensive benefits of nearly 100 million yuan as a whole; Guangming Food has created a financial center for the Guangming Food industry, significantly improving the efficiency and accuracy of financial work. Wei Daisen, General Manager of Inspur Digital Enterprise, stated that previously, the digital transformation of light industry mainly focused on online management processes, with the core being cost reduction and efficiency improvement. Artificial intelligence models are driving this process towards operational intelligence. This marks a shift in the core competitiveness of enterprises from refined management of existing resources to intelligent creation and application of incremental knowledge. Inspur Digital Enterprise has helped over 10000 light industry enterprises such as Zhongmu Group, Guangming Food, Sinopharm Group, and Hengrui Pharmaceutical achieve digital transformation. The production chain of a cup of milk is very long, involving multiple links such as grass planting, cattle breeding, production and processing, logistics and transportation. Zhang Yipeng, Vice President of Yili Group, introduced that Yili is not just promoting digitalization at one or two points, but truly integrating AI technology into the entire chain from "a blade of grass to a cup of milk". For example, in the process of raw milk blending, Yili has established an intelligent blending management system, combined with cold chain digital management, to achieve 24-hour delivery from the factory to the consumer; Yili has built over 1000 algorithm models for the entire manufacturing process, which are deeply integrated with various business scenarios to empower business growth. In 2024, the penetration rate of digital R&D design tools in light industry enterprises will be 84.9%, networked collaborative enterprises will account for 47.2%, and personalized customization enterprises will account for 18.3%, which are 0.8, 2.0, and 2.8 percentage points higher than the national average, respectively. As of the first half of this year, the penetration rate of digital R&D tools in light industry enterprises has further increased to 86.2%, the penetration rate of digital management has reached 82.3%, and the foundation of intelligent light industry has been further consolidated. In industries such as home appliances, food, and sewing machinery, the large-scale application of AI visual inspection, intelligent sorting, and intelligent predictive maintenance technology has achieved significant results in improving quality and efficiency; Light industry smart home products, personalized customized products, and functional health foods are becoming increasingly abundant. The rapid development of smart toys, smart musical instruments, and smart glasses has enriched the consumer market... Artificial intelligence has created diverse new scenarios and injected strong vitality into the market. The increasingly popular new models and new applications have made the supply chain, value chain and the Internet mutually integrated, greatly improving the level of light industry modernization. The plan proposes to promote "small, fast, and precise" adaptation solutions such as intelligent scheduling and intelligent formula design in light industry. Establish a sound digital transformation service system, cultivate a batch of intelligent factories in a gradient manner, and encourage local organizations with conditions to carry out digital transformation diagnostic services for light industry enterprises. Zhang Chonghe, President of the China Light Industry Federation, stated that AI technology should be used to empower basic research, develop new materials and processes, promote simulation design and generative design, shorten the research and development cycle, and stimulate innovation vitality. Deepen intelligent transformation, digital transformation, and networked collaboration to comprehensively promote the upgrading of the light industry. Light industry enterprises should utilize artificial intelligence to analyze consumer demand, personalize production, promote the transformation of traditional production to a "user centered" model, and meet consumers' new demands for intelligent living. Stimulating consumption potential, light industry involves more than 1.4 billion people in various aspects such as clothing, food, housing, transportation, entertainment, tourism, and fashion. It is closely related and directly related to the lives of the people, and is the main force in promoting consumption and benefiting people's livelihoods. The Plan deploys a series of measures to ensure that consumers can consume with peace of mind, with peace of mind, and with ease. Dai Xiaoxia believes that the "Plan" clearly identifies smart homes, elderly and infant products, sports, leisure and fashion products, biological manufacturing and other fields as new growth points for rapid development. It specifically points out the need to expand the supply of elderly products such as elderly service robots, multifunctional nursing beds, health care products, as well as healthy infant food and other products. Focusing on the new consumption demands of "one old, one young" and intelligent living, seizing the technological new wave of artificial intelligence and digital transformation, conforming to the new trend of green and low-carbon transformation, and seizing the global new opportunities for brand going global are the trend of future development of light industrial products. Jiang Feng analyzed that the "Plan" proposes to vigorously support the consumption of green and intelligent home appliances, research and formulate national standards for the interconnection of smart homes, carry out large-scale promotion and application of smart homes, carry out the "Artificial Intelligence+" action in the fields of home appliances, sports equipment, etc., and develop a number of innovative artificial intelligence application products. All of these have brought new development opportunities to the home appliance industry. The plan proposes to enhance the consumer experience through the application of new scenarios. Expand the application of artificial intelligence in the field of light industry, promote generative artificial intelligence to empower product design and manufacturing, connect production and consumption links, and achieve "quick response to small orders" and personalized customization. Encourage the creation of a creative base for arts and crafts, cultivate a group of smart home and aging friendly product experience centers, and provide consumers with a consumer experience that is easy to see, try, purchase, and enjoy. China's light industry needs to consolidate and enhance the international market share of advantageous industries such as home appliances, toys, and furniture, and increase the proportion of high value-added products. Simultaneously laying out new tracks to develop future industries, actively exploring diversified international markets, and building a leading enterprise in the international industrial chain. ”Dai Xiaoxia said. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:Economic Daily

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