Culture is closely related to the foundation and fortune of a country. The prosperity of a country and a nation always depends on the prosperity of culture General Secretary Xi Jinping once pointed out in "Zejiang New Words" that "no economy can be separated from the support of culture: culture gives economic development profound humanistic", "culture gives economic development a high degree of organizational efficiency", "culture gives economic development a stronger competitiveness". Since the 18th National Congress of the Communist of China, General Secretary Xi Jinping, on the basis of a profound grasp of the "coordination of material and spiritual civilization" of Chinese-style modernization, pointed that "where culture is very developed, the economy will also be in the forefront", and required that "we should empower economic and social development with culture". These important expos are shining with the truth of materialist dialectics, and provide theoretical guidance and action guide for stimulating the supporting role of culture in economic development and highlighting the cultural genes of economic development the process of Chinese-style modernization.

Culture endows economic development with profound humanistic value.
The Western mainstream economics has always been under the basic assumption of "o economicus" theoretically, that is, the market entities pursue the maximization of interests under the condition of market competition, advocating the concept of materialism and following the logic of. Marxist political economy stands on the fundamental position of development for the people, not only pursuing the expansion of economic scale and the enrichment of material products, but also focusing on all-round development of human beings, emphasizing not only "seeing numbers" and "seeing things", but also "seeing people", that is, emphasizing the violation of the standard of people's livelihood and people's happiness, any economic growth is meaningless.
Historically, China's cultural tradition places particular emphasis on morality and ethics while the sound operation of commodity economy and market economy requires correct value guidance and moral norms. "Making the people rich and improving people's livelihood" emphasizes that enriching the must be based on enriching the people, reflecting the importance attached to people's well-being; "considering both righteousness and profit" integrates moral norms into economic activities, the adherence to morality while pursuing interests. Paying attention to the harmonious coexistence of man and man, man and nature in economic activities is a cultural resource for nourishing concept of sustainable development. In addition, excellent traditional virtues such as courtesy and benevolence are the ideological source of economic concepts such as integrity, equality and cooperation, as well the spiritual underpinning of the value pursuit of fairness and justice and common prosperity.