Health

Health science popularization is close to the needs of the masses

2025-10-23   

Not long ago, a case of chikungunya fever transmitted by mosquitoes emerged, causing public concern. The official account of West China Hospital of Sichuan University quickly released popular science articles, telling the characteristics, transmission routes and prevention methods of the disease in light and humorous language, and gaining many praises. "This article is the 789 original popular science article launched by the West China Hospital rumor dispelling team on the WeChat official account. Due to its precise targeting of public concerns, it surpassed 100000 views upon launch and won a large number of reposts and positive reviews. ”Zheng Yuan, Minister of the Propaganda Department of the Hospital Party Committee, said. The hospital party committee has always placed health science popularization in a prominent position, incorporating science popularization creation, platform operation, activity development, book publishing and other work into the integrated assessment system of party building in various departments, encouraging and guiding medical experts to participate in health science popularization work, and building a science popularization work pattern with full participation of all staff. ”Hospital Party Secretary Cheng Yongzhong said. The "West China Hospital Refutation Team" gathers experts and propaganda backbone from various departments. They utilize their professional expertise, closely follow the needs of the people, respond to social hot topics, and use easy to understand, humorous and friendly language to popularize science, allowing originally dull medical knowledge to fly into ordinary people's homes with the help of "Huaxi Wisdom". Whatever the masses care about, we write about it. ”Zheng Yuan introduced that the "West China Hospital Rumor Refutation Team" accurately captures health topics of public concern through real-time monitoring of network hotspots, conducting online research, and strengthening interaction with fans. With the aim of dispelling rumors as the starting point, targeted science popularization creation is carried out. This summer, after the emergence of cases of chikungunya fever in Guangdong, many readers left messages asking experts from West China to do science popularization: "Guangdong's mosquitoes have this virus, do our Sichuan mosquitoes have it?" The "West China Hospital Refutation Team" quickly responded. Experts from the hospital infection management department are responsible for writing the initial draft in a timely manner, while the publicity department is responsible for translating and popularizing the content to make it more down-to-earth. The expression of medical experts is generally professional and rigorous, but it may be difficult for ordinary readers to read. ”Zheng Yuan said that the hospital has established a joint creation mechanism of "experts writing knowledge+propaganda doing expression", which enhances the readability and dissemination of science popularization works through vivid text, interesting illustrations, and original emoticons. Readers like the works of our team, not only because they are easy to understand and interesting, but also because of our ultimate pursuit of professionalism in the content. ”Zheng Yuan said that every popular science article, after undergoing secondary revisions, will be resubmitted to medical experts for review, and if necessary, external experts will also be invited to participate in the review process. The most numerous article has undergone layers of scrutiny by 8 experts from different professional fields. After years of cultivation, the "Huaxi Hospital Rumor Refutation Team" has become a shining business card in the field of health science popularization. Since 2015, the team has published more than 7000 popular science works, including articles, pictures and videos, on nine major online platforms, including WeChat official account, Weibo and Tiktok, covering the shaping of a healthy lifestyle, health promotion of key groups, prevention and treatment of major diseases, and has built a health science popularization system that is both in line with national policy guidance and close to the needs of the masses. As of now, the total number of fans of West China Hospital of Sichuan University on various platforms has exceeded 14 million. A questionnaire survey covering 330000 audiences showed that 75.3% of readers actively corrected their health behavior habits after reading the health science popularization works of West China Hospital. Health education should not be limited to just 'watching the fun', the key is to enable the public to truly transform knowledge into action and benefit from health promotion. ”Cheng Yongzhong said that West China Hospital of Sichuan University will further leverage the role of grassroots party organizations as a fighting fortress, mobilize more teachers, students, and staff to participate in health science popularization, and promote the hospital's deepening transformation from "disease treatment as the center" to "health promotion as the center". (New Society)

Edit:Wang Shu Ying Responsible editor:Li Jie

Source:guangming daily

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