Think Tank

Inspiration from the Expansion of Seafood Consumption Map

2025-10-21   

To give full play to China's advantages of broad economic depth and vast market, and to release the potential of the super-large, "smooth flow" is an important focus of efforts.
The tapping of new growth spots does not mean that we can only focus on new business models and new. There is also new potential in traditional consumption.
Returning to my hometown in the mountains during the holiday, I found that seafood has become a common feature on dinner table, a change from what it used to be. When I asked about it, I was told that in the past, people in the mountain village were afraid of spoilage seldom ate frozen seafood. But now that express delivery has become convenient, the seafood is still very fresh when it arrives. It is delicious and not very expensive. The progress of transportation logistics has led to changes in diet, reflecting the general trend of the consumer market.

This intuitive feeling is supported by objective data. A report shows that during the Day and Mid-Autumn Festival holiday this year, the overall sales of king crabs on a certain fresh food platform increased by 185 percent year-on-year and the consumption growth rate in second-tier cities and below far exceeded that in Beijing, Shanghai, and Guangzhou. Last year, China's total aquatic product output 73.66 million tons, a year-on-year increase of 3.5 percent, and both the trading volume and transaction value of the wholesale market achieved growth. In the past, eating seafood was a rare thing in some central and western cities, but now seafood consumption is becoming popular. High-quality seafood breaking through regional restrictions and on the tables of people across the country is not only a reflection of the improvement and expansion of consumption, but also contains the "key" to stimulating consumption potential

General Secretary Xi Jinping emphasized that "we should actively expand domestic demand" and "create more consumer scenarios and continuously release the potential consumption and investment." Where does the potential for consumption come from? Ultimately, it stems from the people's growing need for a better life, from the demand upgrade fromhaving or not" to "good or not." Only by closely following the changes and trends and better meeting new consumer demands can we continuously expand new consumer spaces.
Do a good job in the "connection" article. "Seafood going to the countryside" is becoming a trend, and the increasingly perfect logistics network behind it plays an important role. In Lanzhou, Gansu, during the season when seasonal seafood such as arrow crab and scallop are on the market, some varieties are more than 3% cheaper than in the first half of the year, and citizens enjoy the "freedom of seafood." In the mountain city of Chongqing, in the trading market South American white shrimp and oysters are quickly moved by vendors to the shelves, and 20 hours ago they were still on the coast of the Yellow Sea.
Give full play to the advantages of China's broad economic depth and continue to release the potential of the super-large market. "Connectivity" is an important focus of effort Only by speeding up the improvement of the transportation and logistics system can we further reduce consumption costs, improve the quality of consumption, enrich consumption choices, and enhance consumer confidence, so that main engine of consumption can operate more powerfully.
Put in enough effort into "new". During this year's National Day and Mid-Autumn Festival, the sports economy, ticket stub economy, etc. in Shanghai precisely empower the integration of culture, tourism, commerce, and sports. The "first release economy" centered on the store and first exhibition in Changsha, Hunan, gathers a vigorous popularity, and the flower car parade in Wuhan, Hubei, attracts nearly 10,000 citizens and tourists with themes such as "Chu Style and Han Rhyme" and "Intangible Cultural Heritage and National Trend". Introducing new technologies new means, expanding new ways of playing, new scenes, consumption towards new, can leverage the incremental development.

To tap new growth areas in consumption does not mean that we should only focus on new business models and formats. New potential can also found in traditional consumption. Take restaurant consumption as an example: new dishes and new products are introduced, private rooms for singing KTV emerge, and performing arts restaurants are a new model These changes respond to consumers' demand for an upgrade from "filling up" to "eating well." Optimizing products and services with innovation can provide a steady stream of new imus for consumption growth.
Building a solid foundation on "quality." How can we better meet the demand of consumers in inland areas for high-quality aquatic products In Xinjiang, aquaculture is developed in canyons and saline-alkali land. In 2024, the processing output of salmon exceeded ,000 tons. With high product quality and affordable prices, it is no wonder that consumers favor these products.
From the expansion of the "seafood consumption" to the vast countryside where new energy vehicles are driven, and to the vigorous growth of coffee economy, flower economy, pet economy and other businesses in county towns, the consumption market expanding. This not only vividly proves that "China's economic foundation is solid, its advantages are many, its resilience is strong, and its potential is great," but enlightens us that in line with people's expectations for a high-quality life, consumption potential can be fully unleashed.
Speaking of seafood, the opening ceremony of fish at the food and agricultural products exhibition area of the CIIE has attracted much attention for several years in a row. Behind the huge bluefin tuna, there is a powerful for the upgrading of consumption on the tip of the tongue, as well as practical actions for opening up and cooperation. The continuous upgrade of the super-large market of more than .4 billion people benefits not only domestic consumers but will also inject more stability and certainty into global development.

Edit:Luoyu Responsible editor:Zhoushu

Source:people.cn

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